CASRO

Answers to these questions and many others regarding our industry can be found in CASRO's Annual Financial Survey Report. Members utilize these valuable industry benchmarks to track the efficiency and progress of their businesses.

This report is complimentary to each member company that participates. Non-participating members and non-members may purchase a copy - contact CASRO at 631-928-6954 for details.

About The Survey

CASRO's Annual Financial Survey, conducted by Veris Consulting, is a proven benchmarking tool for full-service research companies throughout the U.S.

The detailed report derived from this comprehensive survey includes informative tables, charts and graphs and is segmented by organization size for easy comparisons to your business.

Members receive a Custom Financial Report Card that compares your company's performance to other participants.

Find Out:

- How your competitors allocate revenue

- How research is being conducted industry wide

- Which industries provide researchers with the most revenue

- The SGA expenses of your peers

- How your Data Collection Costs compare

- The percentage of internet studies programmed in-house

Much more ...

Please note: Data is collected securely online by an independent third party and is kept strictly confidential and reported in aggregate.

Final reports are accessible in both Excel and PDF formats.

A look at the Table of Contents for the Report tells you how extensive and detailed the information is:

GENERAL INFORMATION
Profile of Participants
Accounting Conventions
Number of Employees
Telephone Interviewing
Data Tabulation/Processing
Allocation of Revenue (Data Collection Modes)
Allocation of Revenue (By Type of Activity and Customer Sources)
Full Service Studies

REVENUE AND BALANCE SHEET ITEMS
Facilities Occupied (With/Without In-House Telephone Center)
Facilities Occupied (With/Without Field Offices)
Asset Value of New Acquisitions

FINANCIAL STATEMENT INFORMATION
Summary Operating Statistics
Percent Change in Revenue
Profit Distribution by Group
Profit Distribution by Quartile
Income Statements - Mean Calculation
Income Statements - Ratio to Revenue
Income Statements - Two Year Comparison
Major Cost Categories - Mean Calculation
Major Cost Categories - Ratio to Revenue
Major Cost Categories - Two Year Comparison
Group 1 (Revenue under $1.5 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 2 (Revenue $1.5 million – under $5 million)
Income Statements
Income - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 3 (Revenue $5 million – under $13 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4 (Revenue over $13 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4A (Revenue $13 million – under $30 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4B (Revenue $30 million - $100 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4C (Revenue over $100 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Internal vs. External Telephone Center and
Significant Internet Presence In-house vs. Outsourced
Income Statements – Mean Calculations
Income Statements – Ratio to Revenue
With Own Telephone System
Income Statements
Major Cost Categories
Without Own Telephone System
Income Statements
Major Cost Categories
With Significant Internet Presence that is Primarily Maintained In-house
Income Statements
Major Cost Categories
With Significant Internet Presence that is
Primarily Outsourced
Income Statements
Major Cost Categories
Internet-Based Interviewing
Internet Studies – Purpose and Sourcing
Profile of Internet Activity
Financial Ratios
Current Ratio, Debt to Equity, and Sales to Working Capital
Outsourcing Outside of North America
GRAPH: Average Hours to Complete the Financial Survey