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Undergraduate Study Undergraduate degrees in many different disciplines will prepare you for a career in survey research and/or graduate-level work in survey/market research. Schools offering undergraduate as well as graduate degrees often have a survey research center affiliated with them. Working at one of these centers provides an excellent introduction into the field of survey research. Tip: When selecting undergraduate courses consider taking Research Methods or Survey Methodology classes. Many social science departments offer them at the undergraduate level. This will provide you an overview of various ways that research is collected, including the use of surveys. Introductory Statistics courses will also provide a broader comfort zone for working with data. Graduate Studies There are several U.S. universities offering Master's degrees in the field of survey research. Among them are: University of Connecticut: Master's in Survey Research University of Michigan: Master's and Ph.D. programs in Survey Methodology University of Nebraska at Lincoln: Master's and Ph.D. programs in Survey Research Ohio State University: Graduate Interdisciplinary Specialization in Survey Research Hofstra University: Master of Science in Marketing Research University of Texas – Arlington: Master of Science in Marketing Research University of Wisconsin – Madison: A.C. Nielsen Center for Marketing Research The University of Georgia: The Coca-Cola Center for Marketing Studies DePaul University: Master of Science - Marketing Analysis Southern Illinois University – Edwardsville: Master in Marketing Research University of Maryland |