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CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
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Alliance of International Market Research Institutes Hosts Conference in Athens
Latest challenge for Market Researchers: issues to be debated in Athens – 6 March 2009 Over the last 50 years or more the Market Research Industry is continuously facing challenges. The most obvious are the need to take advantage of changes in technology and the need to ensure that the information produced at the end of the research process is what the client really needs. A difficult challenge arises from falling response rates which increase the cost of research and may reduce the reliability of the results. Researchers should ask themselves the question “Why do people participate in Surveys?” A possible answer is that respondents will be more willing to participate in surveys if they find the experience personally fulfilling. A similar conclusion has been reached by qualitative researchers who have found that when questions are put to respondents in the form of a blog they receive back new and better insights and also new ideas and innovations. AIMRI has invited a half dozen experts from our membership (representing different research disciplines) to debate these issues in Athens on 6 March 2009 where the meeting title will be: “Respondent co-operation – which research methods work best?” More information can be found on the AIMRI website: http://www.aimri.net Jack Semler of Readex Research (USA) will be the first speaker and will give us the broad view over many research disciplines. Jack believes that “it is imperative to make the survey process as easy, appealing and rewarding as possible”. He is also attending the CMOR Respondent Cooperation Workshop in Miami Beach during the same week and will update us on the proceedings. Robin Shuker of BIA Research (London) will address the question “Are participants relaxed and giving more open answers in online focus groups” Sundara Rajan of Market Search will address the subject from the point of view of face-to-face situations in India. Richard Sheldrake of Perspective (London) will talk about difficulties which can arise in telephone research especially “reaching the impossible”. Constantine Sigalos will give insights into the Market Research scene in Greece with its dispersed population and active tourist industry. This will be another relaxed and enjoyable AIMRI meeting and it is open to all researchers to attend. Most delegates will pick up some novel ideas! AIMRI |
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 CASRO NewsCASRO Announces Launch of Annual Journal - Access Advertising Information Members Only Legal Update: CASRO General Counsel Reports on Recently Introduced Federal Privacy Bill CASRO Among Founding Members of Pan-American Research Association Alliance Event Recap & Highlights: First Ever Management Conference A Draw For Top MR Execs Event Recap & Highlights: Record Attendance at 2010 Technology Conference CASRO Announces 2011 Board Nominations CASRO Announces ISO 20252, 26362 Auditing, Certification Services Upcoming Events
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