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CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
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Ipsos Acquires Strategic Puls, Leading Independent Research Company in the Balkans
Paris - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the acquisition of 60% of the Strategic Puls group, the main
independent research company in the Balkans. The company is established in seven countries, among which Serbia and Croatia where it achieves 91% of its activities.
Strategic Puls was born out of the merger of Puls and Strategic Marketing. Puls was created in 1993 in Croatia and since 1995, it had also been operating in Slovenia, Shane Farrell, CEO of the Central and Eastern Europe and Africa area: The Balkans represent a research market of 60 million euros that is expected to grow
strongly. Ipsos has had offices in Central Eastern Europe (Hungary, Czech Republic, Slovakia, Romania) but had no capacities in the Balkans so far. With Strategic Puls,
the Group can now count on operational capacities in this strategic area which will enable Ipsos to serve its major clients in these new markets." |
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 CASRO NewsMinnesota Clears the Way for Survey Research with Physician Respondents Association Collaborative Effort “ACE” – Access Information and Online Research Definitions Fraud Alert: “Fake Check/Mystery Shopper Scam” Members Only Legal Updates: Maine Takes Steps to Repeal Over-Inclusive Children's Privacy Law CASRO Voices Opposition to Washington State's Proposed Political Polling Disclosures Members Only: Upcoming Events
June 16 - 17, 2010
Management Conference Chicago Details Coming Soon
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