SAN FRANCISCO, September 29, 2008 – MarketTools, Inc. today announced that Mike Pope has
been named executive vice president of operations and chief financial officer. Pope brings a 20-year track
record in finance and operations leadership, strategic planning and executive management to the role.
Most recently, he served as vice president, Office of the CEO, at BearingPoint, a global management and
technology consulting company.

“Mike Pope brings an outstanding combination of hands-on business leadership, operational focus and
financial expertise to MarketTools,” said Scott Arnold, CEO of MarketTools. “His background in
technology and services firms is an important addition to the next phase of innovation and growth at
MarketTools.”

“With our sizeable presence in market research, unique technology, blue-chip customer base and
outstanding team, MarketTools provides a unique opportunity to shape the next phase of a very large and
important industry,” said Mike Pope. “I look forward to helping MarketTools expand its market presence,
customer engagement, financial strength and shareholder value for our employees and investors.”

About Mike Pope
Mike Pope's extensive executive management experience includes leadership positions at both private
and public companies, including BearingPoint, Network General, DigitalThink and Dionex Corporation.
Prior to his most recent role at BearingPoint, Pope was the president and chief operating officer of
Network General, a world-class enterprise software company focused on network and application
performance analytics, from 2005 to 2006, and served as the company's CFO in 2005. Pope is currently a
board member and chair of the audit committee at Dionex Corporation (DNEX) where he served as chief
financial officer from 1994 to 1999. He holds a Bachelor of Arts degree from Stanford University and a
Masters in Business Administration from the University of California, Berkeley.

About MarketTools
MarketTools is the leading technology and solutions provider of Customer Insight Management solutions
for the world's market leaders. Through a unique combination of best-in-class research platforms, quality-
assured global panels and research innovation, MarketTools enables companies to better identify new
opportunities, fuel greater product success and build customer advocacy. As the first company to make
online surveys widely available on the web, MarketTools continues its market-leading position by
providing the broadest range of powerful, accurate and integrated customer insight technologies that
empower companies to become the most customer-centric organizations in their industries. MarketTools'
premier portfolio of technology-based insight brands includes ZoomerangTM, zTelligenceTM,
CustomerSatTM, TrueSampleTM, Insight NetworksTM, Idea NetworksTM and ZoomPanelTM.

MarketTools is a privately held company with corporate headquarters in San Francisco and European
headquarters in London. For more information, please visit: www.markettools.com