CASRO Leadership
2012 Board of Directors
OFFICERS: |
Chair: JEFFREY RESNICK
Global Managing Director, Innovation and Strategy, ORC International
609-452-5210
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Chair-Elect: MICHAEL BRERETON
President & CEO , Maritz Research
636-827-1988
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Secretary: JUDE A. OLINGER
CEO, The Olinger Group
504-208-4296
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Treasurer:
ROBIN B. ARNOLD
CEO, The Gilmore Research Group
206-219-1945
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President:
DIANE K. BOWERS
President,
CASRO
631-928-6954
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DIRECTORS: |

SUSAN McDONALD
CEO, National Analysts Worldwide
215-496-6800
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DANIEL COATES
President, Youth Pulse, Inc.
888-292-8855
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RICHARD DAY President, Richard Day Research, Inc. 847-328-2329
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LYNNETTE COOKE
Global CEO, Kantar Health
212-647-7200
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RAHUL SAHGAL
CEO, Annik Technology Services Pvt Ltd
[91] 911245003282
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JEFFREY MILLER
President & CEO, Burke, Inc.
513-684-7626
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KEVIN MENK
Managing Partner, Strategic Resource Partners, L.L.C.
952-471-0772
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JOHN GONGOS
President & CEO, Gongos Research Inc.
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CRAIG OVERPECK
Chief Technology Officer, M3 Global Research
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STEVE W. WILDE
Chief Operating Officer, Directions Research, Inc.
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2011 Committees
Annual Conference |
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Co-Chairs: Simon Chadwick, Cambiar & Jude Olinger, The Olinger Research Group
Mission Statement: To plan, organize and conduct the Annual Conference as mandated by the CASRO Bylaws, so as to offer the membership the opportunity to discuss the business of the association, to learn from their peers and from invited speakers, and to meet each other in a relaxed and non-competitive environment.
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EDUCATION |
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Co-Chairs: Roseanne Luth, Luth Research & Jeff Miller, Burke
Members: Frank Kelly, Lightspeed Research (Online Conf. Chair); Tyler McMullen, MarketVision Research & Rahul Sahgal, Annik Technology Services (Management Conf. Co-Chairs); Tim Macer, meaning limited & Tony DiPonio, Market Strategies Int'l. (Technology Conf. Co-Chairs)
Mission Statement: To develop programs, enlist speakers, and determine schedules for the conferences, workshops, and CASRO Forums for members and, if appropriate, the industry. Program topics may be of educational, business, or technological interest. On an annual basis, the committee chair submits for the Board of Director's review and approval a program plan, noting the number of events and the topic areas.
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Financial Surveys |
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Co-Chairs: Peter Booth, Booth Research Services & Steve Wilde, Directions Research
Members: Don Ambrose, Consumer Contact, Robin Arnold, The Gilmore Research Group, George Harmon, D.K. Shifflet & Associates, Thomas Medlin, Opinion Dynamics, David Rothstein, RTi, Wayne Renner, G&S Research
Consultant: Ian Santo-Domingo, Veris Consulting
Mission Statement: To coordinate the annual financial and compensation surveys of CASRO member companies with the outside independent firm who collects and reports the data. To review and update the survey questionnaires and reports in response to changing membership needs. To utilize emerging technology to reduce costs and improve survey usability and increase member participation wherever possible. To analyze the data from the survey and to report the results in written/electronic form to CASRO members who participate in the survey and to present a summary of results to the membership at the Annual Conference.
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Global Development |
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Co-Chairs: Kevin Menk, Strategic Resource Partners & Jay Wilson, Cambiar
Members: Eduardo de Leon, AMAI - Mexico, Don Ambrose, MRIA - Canada, Paulo Andrade, IBOPE - Brazil
Mission Statement: To develop an understanding of and communications with the various international associations or groups that represent marketing and public opinion research, particularly AMAI, ESOMAR, MRIA and MRS. To explore opportunities for cooperative efforts and to promote awareness of CASRO and CASRO member firms globally.
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Government and Public Affairs |
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Co-Chairs: Richard Day, Richard Day Research & Larry Ponemon, Ponemon Institute
Members: Susan McDonald, National Analysts Worldwide, Bob Moore, Moore Information, Stuart Pardau, J.D. Power & Associates, David Richardson, Artemis Strategy Group
Consultant: Duane Berlin, Lev & Berlin, PC
Mission Statement: To ensure that there is adequate and appropriate monitoring, lobbying and oversight on federal and state legislation and issues that could affect marketing and public opinion research. Separately, to make recommendations to the Board of Directors regarding any government activities that could affect the conduct of survey research business from an economic standpoint. To encourage the development and enhancement of the CASRO Privacy Protection Program in order to meet the compliance and implementation needs of all CASRO member segments.
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Marketing and Communications |
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Co-Chairs: Dan Coates, Youth Pulse & Robert Skolnick, Synovate
Mission Statement: To promote the commercial survey research business as a professional and ethical industry through public relations efforts including responding to industry criticisms. As appropriate, conduct surveys on topics of interest to promote CASRO. Oversight of CASRO communication tools, including brochures and website.
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Membership Services |
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Co-Chairs: Lynnette Cooke, Kantar Health & Rahul Sahgal, Annik Technology Services
Members: Frank Brown, MarketSearch Corp. & Rebecca Quarles, QSA Integrated Research Solutions
Mission Statement: As mandated by CASRO's Bylaws, to actively recruit new members to CASRO, to review and approve applications, and to make recommendations to the Board of Directors concerning new member applications. To encourage member participation in CASRO committees and activities. To determine if membership needs are being met and to recommend measures or services that will better meet the changing needs of members.
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Past Chairs Council |
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Co-Chairs:Richard Day, Richard Day Research & Kevin Menk, Strategic Resource Partners
Members: Susan McDonald, National Analysts Worldwide (current Board Chair), Jeff Resnick, ORC (Board Chair-Elect), and all former CASRO Board Chairs
Mission Statement: To provide direction and guidance on the long-term objectives of the association. To review the long-range plan for CASRO on a periodic basis and to make recommendations to the Board of Directors about CASRO's relationship with its various constituents and about its role in the industry.
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Research Career Development |
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Co-Chairs: Joseph Baldi, Issues & Answers Network; Frank Brown, MarketSearch Corp.
Members: Herb Abelson, Princeton University, Simon Chadwick, Cambiar, Lisa Cooper, Ipsos North America, Harry Heller, Research Consulting Agency, Deborah Jay, Field Research, David Miller, David Miller Enterprises, Mel Rothstein, RTi, Joan Triestman, M/A/R/C Research, Jay Wilson, Cambiar
Mission Statement: Formed in an effort to help attract sharp, young minds to the field of market research, the Research Career Development Committee works on behalf of the entire industry by increasing awareness and interest in market research career paths among students, career counselors, faculty, and academic leaders across the country. Among the outreach vehicles utilized are print materials, school visits, and an educational website and online Job Board.
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Standards and Guidelines |
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Co-Chairs:
Guidelines: John Gilfeather, John Gilfeather & Associates
Standards: Michael Brereton, Maritz Research; Andrew Morrison, Market Strategies Int'l; Jeff Resnick, ORC
Mission Statement: As mandated by the Bylaws, to make recommendations to the Board of Directors regarding any member against whom a complaint is made for failing to comply with the requirements of these Bylaws, including the CASRO Code of Standards and Ethics for Survey Research. If so directed by the Board of Directors, the committee will also recommend any possible amendment to the CASRO Code of Standards and Ethics for Survey Research. This committee will also study, develop and update guidelines that address the issues of survey research quality and procedures and to work with other associations to implement such guidelines.
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Science And Technology |
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Chairs: Jeff Resnick, ORC & Craig Stevens, Research Now
Members: Reg Baker, Market Strategies International & Peter Milla, Consultant
Mission Statement: To address all current and emerging issues that relate to the quality of research in all methodologies.
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CASRO Staff
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DIANE K. BOWERS
President
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MEG COLLINS
Marketing Manager
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ART FLANAGAN
Vice President, Communications
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NICOLE SYMELIDIS
Director of Planning
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FRANK PETRUZZO
Vice President, Operations
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JENNIFER WARD
Vice President, Membership Services and Development
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 MELISSA CURTIN
Administrator
| JOANNE MALONEY Services Administrator
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Council of American Survey Research
Organizations
170 North Country Road, Suite 4
Port Jefferson, New York 11777 U.S.A.
(631) 928-6954 Fax: (631) 928-6041
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“In the history of the research business, I don't think there has ever been a time where research buyers have felt a stronger need for the assurance of research quality. That's exactly what working with CASRO members provides -- a guarantee that the research agency is committed to the CASRO Code of Standards.”
- Eileen Campbell CEO, Millward Brown
“I learned so much from the CASRO Project Director’s Workshop I attended. The presentations were interesting and highly informative. The forum also allowed for a great exchange with the presenters and the other attendees. The knowledge and experience I gained has been quite helpful as I move forward in my research career.”
- Brian Wachtel Shugoll Research
“CASRO's Annual Conference provides a rare opportunity to meet with the CEOs and senior management of full-service companies - all in one place. The 'take-away' in terms of staying on top of market trends, exploring new business opportunities and staying in touch with current clients has been terrific at this event, and other CASRO conferences too.”
- Craig Stevens Senior Vice President Research Now
“Our membership in CASRO tells the world we're a legitimate company right alongside many of our clients and peers. Our involvement in CASRO events provides tremendous opportunities for advertising our services and the information we gain helps us educate our partners about internet marketing techniques.”
- Tami Brewer Director The Sample Network
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