Kevin Menk, Chair
Managing Partner, Strategic Resource Partners, L.L.C.

Kevin has 24 years experience in international marketing and marketing research consulting and is founder and Managing Partner of Strategic Resource Partners, L.L.C., a marketing consulting group located in Minneapolis.  Kevin’s experience includes consulting with international clients in media and publishing, telecommunications, building trades, durable goods, consumer packaged goods, financial services, business services, health care and advertising.  Kevin has served as CASRO’s Treasurer since 2005.

Susan Schwartz McDonald, Chair-elect
President & CEO, National Analysts Worldwide

As President and CEO of National Analysts Worldwide, and leader of the firm's Healthcare practice, Susan Schwartz McDonald consults to clients on strategic marketing issues including demand forecasting and optimization, pricing, positioning, portfolio strategy, and brand equity assessment.

Susan is a specialist in the application of forecasting techniques to healthcare markets, having supported the launch of many pharmaceutical products and medical technologies in a wide range of therapeutic areas.  Other categories in which she has extensive experience include OTC pharmaceuticals, food and beverage products, and mass media.  In those settings, she has contributed to the development of advanced research techniques that support market segmentation and brand extension strategy. 

She also directs the Litigation Support practice of National Analysts Worldwide, in which context she is frequently called upon to conduct surveys and testify as a marketing and market research expert in cases pertaining to trademark confusion and dilution, unfair advertising, and other issues under the Lanham Act. 

Most of Susan’s 30-year marketing career was spent at Booz Allen Hamilton, a worldwide management and technology consulting firm, of which she was a Vice President for over five years.  Prior to that, she was a journalist and a poet, contributing regularly to a number of major magazines and newspapers, including National Review and Harper's.  Susan is also coauthor (with Alfred Goldman) of a standard text on qualitative research methods, The Group Depth Interview:  Principles and Practice, published by Simon & Schuster/Prentice Hall (January 1987).  She lectures and writes frequently on marketing issues and market research techniques, and has contributed to medical journals as well as marketing texts.  In addition to serving as a member of the Board of Directors of the Council of American Survey Organizations, Susan plays a leadership role in CASRO’s Guidelines and Practices Committee (Co-chair), Marketing and Communications Committee (Co-chair), and Pharmaceutical Marketing Research Taskforce (Chair).

Susan holds M.A. and Ph.D. degrees from the University of Pennsylvania's Annenberg School, where she was trained in communications theory and social psychology.  Her B.A. was awarded magna cum laude, Phi Beta Kappa, from Smith College in 1969. 

Roseanne Luth, Secretary
CEO, Luth Research

Roseanne is president and CEO of the 29-year-old market research firm Luth Research, recognized by the San Diego Book of Lists as one of the top 25 Women-Owned Businesses in San Diego. She founded the company in 1977, and has managed a 20 percent annual growth rate ever since. Roseanne’s vigor and innovation prompted her to become the first woman to join the Executives’ Association in 1997, where she also served as the organization’s first female president. She served five years on the board of the San Diego Better Business Bureau, and her customer-oriented philosophy contributed to her appointment as chair of the Bureau in 1998.  Roseanne was also instrumental in keeping the San Diego Junior Theatre thriving through a tough economic slump, serving as its president for more than four years. With over 30 years of experience in research, Roseanne began to recognize the power of the Internet as a market research tool. As a result, she committed herself to advancing the research industry to its full potential by making SurveySavvy among the most scientifically valid data-collection panel services on the Internet.  Thanks to Roseanne’s patented viral sign-up system, the panel boasts over 3 million members worldwide.  Roseanne currently serves as Chair of the CASRO University Committee.

Robin B. Arnold, Treasurer
CEO, The Gilmore Research Group

With a background in rapid-growth, high-technology manufacturing firms coupled with financial analytical responsibilities at a major corporate conglomerate, Litton Industries, Robin brings an outsider’s perspective to Gilmore Research.  Having held positions on both the financial and operations sides of businesses, Robin brings a new level of discipline to Gilmore Research, which has been in business for over 50 years.  Robin is Co-Chair of the CASRO Financial Surveys Committee and a graduate of the University of

Diane K. Bowers, CASRO President

Diane, head of CASRO since 1979, has been a member of the Board of Advisors of four U.S. graduate programs in marketing research. In 2006 she received the “Research Industry Impact and Prestige Award” from the Master of Marketing Research Program at the School of Business of Southern Illinois University at Edwardsville. Diane is a member of ESOMAR’s Professional Standards Committee, and serves as Chair of ESOMAR’s Mobile Research Project Team. She is a Past President of the Market Research Council (MRC), the Research Industry Coalition (RIC), and the Council for Marketing and Opinion Research (CMOR).

Directors:

Michael Brereton, President and CEO, Maritz Research

Michael was named President of Maritz Research in October of 2003. In this role he has general management responsibility for Maritz, global operations. Prior to becoming president, Michael was the North America Managing Director having responsibility for Maritz Research businesses headquartered in the United States and Canada. Previously Michael served as Group Vice President for Maritz, Global Automotive Research Group. He has also held other management positions with Maritz in its Detroit, St. Louis and Chicago operations. Prior to joining Maritz in 1987, Michael was involved in advertising research, future product planning research, and corporate segmentation while employed at General Motors of Canada. He received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio. Michael is originally from London, Ontario in Canada, but now resides with his wife and four children in Farmington Hills, Michigan.

Frank K. Brown, President and CEO, MarketSearch

Frank is President and CEO of MarketSearch and has been involved in marketing and opinion research for more than three decades.  He received a B.A. and M.A. from Baylor University and earned his Ph.D. in sociology from the University of North Carolina at Chapel Hill.  Frank began his professional career in market research in the mid-‘70s after teaching social psychology and sociology for 10 years at Emory University and the University of South Carolina.  For over 20 years Frank has been actively involved with CASRO.  He is presently completing his second term on the CASRO board and serves on the Membership Committee.  He has previously chaired the Committee on Survey Research Quality and the Annual Conference Committee.  He has also served on the CASRO University Committee.

Andrew Morrison, CEO, Market Strategies International

Andy, a founder of Market Strategies, has served as chief executive officer since 1994. He has been involved in the commercial marketing research industry for 30 years. Andrew specializes in customer satisfaction and loyalty modeling, communications research and public policy issues. He has worked with energy utilities, telecommunications companies, trade associations and policy issues with government agencies. Prior to founding MSI, Andy held progressive positions of responsibility at Market Opinion Research culminating in his leadership as senior vice president and group director of the Consumer/Media/Social Research Unit. He has served as editor of Marketing Research: A Magazine of Management and Applications, president of the Detroit Chapter of the American Marketing Association, and president of the Midwest Chapter of the American Association of Public Opinion Research. Andy has been published in Journalism Quarterly, American Behavioral Scientist and Marketing Research and has been a featured speaker at numerous professional conferences and seminars. He holds a doctorate in mass communications research and a bachelor’s in English and journalism with a teaching certificate from the University of Michigan.

Lynnette Cooke, CEO, Ziment Group

Lynnette Cooke is CEO of KantarHealth, the world's largest healthcare-focused primary research and consulting company. KantarHealth was created in 2009 by bringing together All Global, Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment.

Prior to KantarHealth, Lynnette Cooke was CEO of Ziment Group, a leading global marketing research organization serving the healthcare, pharmaceutical and biotechnology industries. This group was comprised of: Ziment Custom, the primary marketing research and consulting division; Consumer Health Sciences (CHS), which provides disease-specific consumer health information through its National Health and Wellness Survey (NHWS); and All Global, which has the largest Internet physician research panel worldwide. Under her leadership the organization achieved impressive growth, including expansion into new businesses and markets in Europe and Asia.

Throughout her career, Cooke has held senior positions in research and product management. Her marketing research background spans a broad range of industries: pharmaceutical and medical/surgical, consumer packaged goods, financial services, and child and family products. As a product manager at Newell Rubbermaid, Cooke executed several strategic initiatives, including launches into two new business categories. Today, she provides lifecycle planning and marketing consultation to healthcare clients on issues ranging from early stage opportunity assessments to portfolio and communication strategy plans.

Cooke is on the Board of Directors for CASRO, known as the “Voice and Values” of the survey research industry. As co-chair of CASRO University and an advocate for professional development, Cooke plays an active role in training and mentoring programs. She is a member of several healthcare professional organizations and participates in initiatives aimed at improving quality and developing best practices. Cooke received a bachelor's degree in finance from Saginaw Valley State University, Michigan, USA.

John P. McDonald, President, Morpace, Inc.

Jack has more than 20 years of experience in marketing in both client and supplier capacities. Prior to re-joining Morpace as president, he held executive marketing positions with several major healthcare firms. He previously worked for five years with Morpace as a Director of Consumer Research and then as a Vice President. With interests in the design and deployment of new methods and analytic tools for market research, Jack has recently focused on new product development and the application of new technologies. His clients include major companies in the automotive, health insurance, travel/tourism industries as well as a range of early stage companies and divisions in e-commerce. Jack earned his doctor of business administration degree from the University of Kentucky, and both his Master of Business Administration degree and Bachelor of Science degree in Business Administration from Wayne State University. Jack taught research methods, advertising management, marketing communications and business strategy and policy at Wayne State and Arizona State universities. He is the author of several articles in leading trade publications including Western Journal of Medicine, Creativity in Services Marketing, Journal of Advertising, Journal of Personal Selling and Sales Management, and a variety of conference proceedings. Jack is on the Board of Directors of CASRO and serves as co-chair of the Membership Services Committee and will co-chair the 2007 CASRO Annual Conference.  He is also a member of AAPOR, the AMA and ESOMAR.

Jude A. Olinger, CEO, The Olinger Group

Jude founded The Olinger Group with a desire to bring innovative state-of-the-art research solutions to his clients. His more than 20 years of market research experience and being surrounded by a team of experts affords him the opportunity to work with clients in a variety of industries, offering them a complete array of design, analysis, and methodological tools appropriate to their unique business needs. He is active in numerous professional market research organizations. He is a member of the American Marketing Association (AMA), Council of Marketing and Opinion Research (CMOR), and Marketing Research Association (MRA). Despite losing its offices when New Orleans flooded after of Hurricane Katrina, Jude successfully led The Olinger Group through the crisis, and the company continues to grow and prosper. He shares his experience and hard earned expertise in disaster recovery, crisis management and preparation for business interruptions widely. Jude serves the market research community as a speaker, presenter, and moderator. As a spokesperson for the industry, Jude has been quoted in The Wall Street Journal, Travel Counselor, and other various publications. Jude recently completed two terms as President of the Entrepreneurs' Organization (EO) New Orleans Chapter and currently serves as EO's Accelerator Program Chair (New Orleans).

Jeffrey Resnick, President, US Group, Opinion Research Corporation

Jeff is President of the US Market Research Division for Opinion Research Corporation. He is also a member of Opinion Research Corporation's Global Leadership Team, where he is responsible for helping to define the future of the firm during this transformational period of our industry. During his 25-year tenure with the firm, Jeff has served a variety of roles but has always maintained his passion for serving the strategic information needs of his clients. He works with many of the world's leading corporations serving as a strategic advisor and trusted information counselor across a range of business issues. His particular area of focus is brand and reputation management, largely for global financial services firms. Jeff speaks and publishes frequently on this topic. Jeff is also responsible for the development of the CNN relationship, now in its third year. The CNN/Opinion Research Corporation Poll is recognized globally for its accuracy and objectivity. The Poll owns the distinction of precisely projecting the results for the 2008 US Presidential election.

Robert G. Skolnick, CEO, North America, Synovate, Inc.

Bob was appointed CEO, North America for Synovate in August 2006.  Previously, Bob served as Executive Vice President for Synovate in the Americas and for Synovate Healthcare. As Executive Vice President, he was instrumental in growing Synovate's specialist divisions and practices in the Americas. This included Financial Services, Technology & Telecom, Travel & Leisure, Diversity, Public Sector, Qualitative, the eastern region of the Consumer & Business Insights group and, in the U.S., Synovate Motoresearch and Synovate Healthcare. Bob has been with Synovate for 21 years and has been a market researcher for 26 years. He has special expertise in designing and implementing consumer opinion panel studies as well as customer satisfaction, market segmentation and tracking research. Bob began his career in political consulting and was admitted to the Bar in 1977. He is a graduate of Queens College and has a J.D. from Brooklyn Law School. He is a resident of New York City.

Rahul Sahgal - CEO, Annik Technology Services Pvt Ltd

Rahul is the founder and CEO of Annik Technology Services Pvt Ltd, a leader in providing market research and data analytics support services globally. Having spent many years in the US working with some of the global leaders in market research, including NFO, now part of TNS, Rahul started Annik after returning to India in 2000. Initially providing software development services, the company started offering data services in 2002 after which the company quickly grew from less than 20 to over 200 in a couple of years. Today, with 450 employees, Annik is recognized as the pioneer of the market research KPO space. Rahul has a total of 17 years experience working in the global market research and data management spaces and is a frequent speaker at conferences. He has a Masters Degree in Physics from the University of Bridgeport (Connecticut, USA) and speaks fluent French. Having lived in many different countries and cultures, he considers himself a global citizen.

Craig Stevens, EVP of Global Sales, e-Rewards Market Research

Craig is responsible for sales and business development at e-Rewards and has been a key contributor to its development into one of the market research industry's largest online research services companies. For more than a decade, Craig has helped both end-client and market research companies develop and incorporate online research methodologies into their service capabilities. In his career, Craig has influenced the development of standards and guidelines used by today's market research industry in conducting online market research, including his work with the Federal Trade Commission to establish online privacy guidelines that led to the Children's Online Privacy Protection Act (COPPA) of 1998. Craig is a frequent speaker at industry events and participates in several organizations, including CASRO, MRA, and CMOR. Craig also serves on the Advisory Board of the University of Texas at Arlington,s Masters of Science in Marketing Research. He received his BBA and completed graduate studies at the University of Texas at Arlington.

William J. Wilson, Managing Partner, Cambiar L.L.C.

Jay served as CASRO Board Chair in 1994. He is retired from his role as Chairman and Chief Executive Officer of Roper Starch Worldwide Inc., which he directed from 1972. During his tenure, the company enjoyed significant growth, both organically and via the acquisitions of International Research Associates (INRA) in 1974, The Roper Organization in 1981, E. Friedman Marketing Services in 1988, Crossley Surveys in 1994 and Response Analysis in 1998. Prior to being named President of Roper Starch Worldwide (formerly Starch INRA Hooper, Inc.) in 1972, Jay was Executive Vice President and a Director of INRA, a leading international research firm. He was previously employed by Reader's Digest, both in the U.S. and abroad. In addition to his longtime involvement with CASRO, Jay has been active with CMOR, and the Market Research Council (past Director). He was a member of the Board of Advisors of the MSMR program at the University of Texas in Arlington, the A.C. Nielsen Center for Market Research at the University of Wisconsin-Madison, and also the Market Research program at Baruch College in New York City. From 1982 to 1987, he was the U.S. National Representative for the European Society for Opinion and Marketing (ESOMAR). Jay is a graduate of Yale University and holds an M.A. degree equivalent in Historical Studies from Corpus Christi College, Cambridge, England. He has done further graduate work in European Economic and Political Institutions at the University of Vienna, Austria.

Chet Zalesky, President, CMI

Involved in marketing and research for 25 years, Chet, founder of CMI, helps companies achieve sustainable growth. His focus is on aligning customer needs with business initiatives that drive profitability. He has directed the development of information platforms for managing the customer experience process, programs for retention and acquisition, as well as new product development. As President of CMI, he provides the inspiration and integrity to CMI’s culture, provides a vision for sustainable growth and a profitable, compelling future. Chet is an active member of CASRO, ESOMAR, and AMA, and has served on committees for several national and regional conferences. Currently, he is Co-Chair of the CASRO University Committee. He holds a MS in Marketing Research from the University of South Carolina and a BS in Business Administration from Villanova University.

CASRO Staff:

Frank Petruzzo, Vice President, Operations

Frank is Vice President, Operations at CASRO and has been with the association since 1990. His current responsibilities include financial, HR and IT management, and conference-related operations. Prior to joining CASRO, Frank worked in public accounting for KPMG as an auditor working with financial services and non-profit clients. Frank holds a Bachelor of Business Administration from Pace University and is a licensed Certified Public Accountant in the State of New York.

Art Flanagan, Director of Communications

Art has worked in communications for more than two decades. He began his career as a journalist, writing for newspapers and business magazines. Later, he moved into corporate communications work, writing for such companies as Black & Decker, Mace Security International, Courtaulds Aerospace, and Anchor Hocking, as well as non-profit organizations such as the Multiple Sclerosis Society and PBS/WNET (Thirteen, NY). Art served as Director of Marketing at Hostcentric, Inc., a $60-million-dollar web services company, Manager of Communications & Publications at Bennington College in Vermont, and prior to joining CASRO in 2007, was Executive Director of Communications at Dowling College.

Jennifer Ward, Director of Membership

Jennifer is the Director of Membership for CASRO. Her primary responsibilities include membership development, retention, services and outreach. Jennifer has also been actively involved in the development and establishment of the CASRO Research Quality Institute (CRQI), CASRO's certification body that will audit and certify companies to the ISO market research standards. Jennifer has worked at CASRO for a total of 6 years, previously as Director of Operations. Prior to working at CASRO, Jennifer was the Director of Member Relations at the American National Standards Institute (ANSI). She began her career working for GenCorp in sales and as Manager of Contract Administration. Jennifer graduated from Bucknell University in Lewisburg, Pennsylvania with a Bachelor of Arts in English and a minor in business.

Nicole Kokolakis, Director of Event Planning

Nicole is Director of Event Planning at CASRO and has been with the association since 1998. Her current job responsibilities include overall coordination, scheduling, expense management, and venue contracts and logistics for all CASRO events, including conferences, meetings, and webinars. Nicole is a Certified Meeting Professional (CMP), designated by the Convention Industry Council, and is a member of Meeting Professionals International.