Kevin Menk
Managing Partner, Strategic Resource Partners, L.L.C.

Kevin has 24 years experience in international marketing and marketing research consulting and is founder and Managing Partner of Strategic Resource Partners, L.L.C., a marketing consulting group located in Minneapolis.  Kevin’s experience includes consulting with international clients in media and publishing, telecommunications, building trades, durable goods, consumer packaged goods, financial services, business services, health care and advertising.  Kevin has served as CASRO’s Treasurer since 2005.

Susan Schwartz McDonald
President & CEO, National Analysts Worldwide

As President and CEO of National Analysts Worldwide, and leader of the firm's Healthcare practice, Susan Schwartz McDonald consults to clients on strategic marketing issues including demand forecasting and optimization, pricing, positioning, portfolio strategy, and brand equity assessment.

Susan is a specialist in the application of forecasting techniques to healthcare markets, having supported the launch of many pharmaceutical products and medical technologies in a wide range of therapeutic areas.  Other categories in which she has extensive experience include OTC pharmaceuticals, food and beverage products, and mass media.  In those settings, she has contributed to the development of advanced research techniques that support market segmentation and brand extension strategy. 

She also directs the Litigation Support practice of National Analysts Worldwide, in which context she is frequently called upon to conduct surveys and testify as a marketing and market research expert in cases pertaining to trademark confusion and dilution, unfair advertising, and other issues under the Lanham Act. 

Most of Susan’s 30-year marketing career was spent at Booz Allen Hamilton, a worldwide management and technology consulting firm, of which she was a Vice President for over five years.  Prior to that, she was a journalist and a poet, contributing regularly to a number of major magazines and newspapers, including National Review and Harper's.  Susan is also coauthor (with Alfred Goldman) of a standard text on qualitative research methods, The Group Depth Interview:  Principles and Practice, published by Simon & Schuster/Prentice Hall (January 1987).  She lectures and writes frequently on marketing issues and market research techniques, and has contributed to medical journals as well as marketing texts.  In addition to serving as a member of the Board of Directors of the Council of American Survey Organizations, Susan plays a leadership role in CASRO’s Guidelines and Practices Committee (Co-chair), Marketing and Communications Committee (Co-chair), and Pharmaceutical Marketing Research Taskforce (Chair).

Susan holds M.A. and Ph.D. degrees from the University of Pennsylvania's Annenberg School, where she was trained in communications theory and social psychology.  Her B.A. was awarded magna cum laude, Phi Beta Kappa, from Smith College in 1969. 

Robin B. Arnold, Treasurer
CEO, The Gilmore Research Group

With a background in rapid growth high technology manufacturing firms coupled with financial analytical responsibilities at a major corporate conglomerate, Litton Industries, Robin brings an outsider's perspective to Gilmore Research. Having held positions on both the financial and operations sides of businesses, Robin brings a new level of discipline to Gilmore Research which has been in business for over 50 years. Being new to the market research industry, Robin joined the CASRO Financial and Compensation Survey Committee to learn more about the specifics of this industry and its financial overview. He has served as CASRO Treasurer since 2009. He is a graduate of the University of Washington where he majored in finance.

Diane K. Bowers, CASRO President

Diane, head of CASRO since 1979, has been a member of the Board of Advisors of four U.S. graduate programs in marketing research. In 2006 she received the “Research Industry Impact and Prestige Award” from the Master of Marketing Research Program at the School of Business of Southern Illinois University at Edwardsville. Diane is a member of ESOMAR’s Professional Standards Committee, and serves as Chair of ESOMAR’s Mobile Research Project Team. She is a Past President of the Market Research Council (MRC), the Research Industry Coalition (RIC), and the Council for Marketing and Opinion Research (CMOR).

Directors:

Michael Brereton, Chair-Elect
President & CEO , Maritz Research

Michael was named President of Maritz Research in October of 2003. In this role he has general management responsibility for Maritz, global operations. Prior to becoming president, Michael was the North America Managing Director having responsibility for Maritz Research businesses headquartered in the United States and Canada. Previously Michael served as Group Vice President for Maritz, Global Automotive Research Group. He has also held other management positions with Maritz in its Detroit, St. Louis and Chicago operations. Prior to joining Maritz in 1987, Michael was involved in advertising research, future product planning research, and corporate segmentation while employed at General Motors of Canada. He received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio. Michael is originally from London, Ontario in Canada, but now resides with his wife and four children in Farmington Hills, Michigan.

Daniel Coates, President, Youth Pulse, Inc.

A serial entrepreneur within the research industry, Dan is President of Youth Pulse, Inc. and a veteran in the online research space. Prior to Youth Pulse, (formerly SurveyU), Dan held positions as President of Globalpark Inc. (acquired by QuestBack), Vice President of Sales & Marketing for Polimetrix (acquired by YouGov), Vice President of the Online division of SPSS (acquired by IBM), and a co-founder of PlanetFeedback.com (acquired by Neilsen Online). The first decade of Dan's career was spent developing Interactive divisions at Burke and Millward Brown, as well as the Angus Reid Group (acquired by IPSOS).

Lynnette Cooke, Global CEO, Kantar Health

Lynnette is Global CEO of Kantar Health, a leading healthcare-focused consultancy and marketing insights company. Throughout her career, Lynnette has held senior positions in research and product management. Today, she provides lifecycle planning and marketing consultation to healthcare clients on issues ranging from early-stage opportunity assessments to portfolio and communication strategy plans.

Jude A. Olinger, Secretary
CEO, The Olinger Group

Jude founded The Olinger Group with a desire to bring innovative state-of-the-art research solutions to his clients. His more than 20 years of market research experience and being surrounded by a team of experts affords him the opportunity to work with clients in a variety of industries, offering them a complete array of design, analysis, and methodological tools appropriate to their unique business needs. He is active in numerous professional market research organizations. He is a member of the American Marketing Association (AMA), Council of Marketing and Opinion Research (CMOR), and Marketing Research Association (MRA). Despite losing its offices when New Orleans flooded after of Hurricane Katrina, Jude successfully led The Olinger Group through the crisis, and the company continues to grow and prosper. He shares his experience and hard earned expertise in disaster recovery, crisis management and preparation for business interruptions widely. Jude serves the market research community as a speaker, presenter, and moderator. As a spokesperson for the industry, Jude has been quoted in The Wall Street Journal, Travel Counselor, and other various publications. Jude recently completed two terms as President of the Entrepreneurs' Organization (EO) New Orleans Chapter and currently serves as EO's Accelerator Program Chair (New Orleans).

Jeffrey Resnick, Chair
Global Managing Director, Innovation and Strategy, ORC International

Jeff is the Global Managing Director of Innovation and Strategy, ORC International. He is also a member of ORC International's Global Leadership Team, where he is responsible for helping to define the future of the firm during this transformational period of our industry. During his 25-year tenure with the firm, Jeff has served a variety of roles but has always maintained his passion for serving the strategic information needs of his clients. He works with many of the world's leading corporations serving as a strategic advisor and trusted information counselor across a range of business issues. His particular area of focus is brand and reputation management, largely for global financial services firms. Jeff speaks and publishes frequently on this topic. Jeff is also responsible for the development of the CNN relationship, now in its third year. The CNN/ORC Poll is recognized globally for its accuracy and objectivity. The Poll owns the distinction of precisely projecting the results for the 2008 US Presidential election.

Rahul Sahgal - CEO, Annik Technology Services Pvt Ltd

Rahul is the founder and CEO of Annik Technology Services Pvt Ltd, a leader in providing market research and data analytics support services globally. Having spent many years in the US working with some of the global leaders in market research, including NFO, now part of TNS, Rahul started Annik after returning to India in 2000. Initially providing software development services, the company started offering data services in 2002 after which the company quickly grew from less than 20 to over 200 in a couple of years. Today, with 450 employees, Annik is recognized as the pioneer of the market research KPO space. Rahul has a total of 17 years experience working in the global market research and data management spaces and is a frequent speaker at conferences. He has a Masters Degree in Physics from the University of Bridgeport (Connecticut, USA) and speaks fluent French. Having lived in many different countries and cultures, he considers himself a global citizen.

Richard Day, President, Richard Day Research, Inc.

Richard is President and founder of Richard Day Research. He received his Ph.D. from the University of Illinois-Urbana in 1979. He is a past Chair of CASRO and currently co-Chairs the association's Government and Public Affairs Committee. Richard is a member of AAPOR and board member and recent Board Chair of the Environmental Law and Policy Center. He served on the board of the Harris Graduate School of Public Policy at the University of Chicago. Richard primarily works on projects for non-profit or political clients.

Jeffrey Miller, , President & CEO, Burke, Inc.

A 22-year veteran of Burke, Jeff is President and CEO. In addition to leading Burke, he is instrumental in directing Burke's research and development initiatives, including efforts focused on the effective use of the Internet that has helped inform the industry about online panel quality issues. Jeff frequently conducts tutorials and leads workshops, including Burke Institute seminars, on the effective use of online research methods.

John Gongos, , President & CEO, Gongos Research Inc.

After launching his marketing research career with key positions on both the client and supplier side, John set his sights on creating his own company. After gathering a team that shared this passion, Gongos and Associates was formed in 1991. True to his automotive roots, John continued serving automotive manufacturers and suppliers, but also had the foresight to plan for strategic diversification. Following 15 years of steady growth, the company was renamed Gongos Research in 2006, coinciding with the building of its new headquarters that same year. Today, as an active leader in the company, John continues to develop a leadership team of accomplished researchers and strategists who are forging the company's strategic direction, as well as product development, marketing and business strategy. He also leads the company's efforts to recruit top talent, and helps retain that talent by remaining closely connected to employees at all levels. In addition to the President and CEO responsibilities of the company, he stays intimately connected to the continually changing research world by consulting on key client studies. John's breadth of marketing research experience covers quantitative and qualitative research, as well as product clinics. A veteran and sought-after moderator of thousands of focus groups, John's extensive work in new product development research in the automotive, recreation, and durable goods industries led Quirk's Marketing Research Review to publish his articles "The Seven Rules of Design Research" and "Begin with a Head Start." John earned his BS at Miami University (OH) and his MBA at the University of Cincinnati.

Craig Overpeck, , Chief Technology Officer M3 Global Research

Craig created MDLinx.com, the largest specialty physician website in the USA, and drives the innovation in the Global Research group for M3 Inc. Craig received his B.S. in Biology and Chemistry from Ursinus College in Pennsylvania and M.S. in Clinical Science at Villanova University. Previously Craig worked for the AAMC and AMA pioneering the largest ongoing online tracking study of US physicians.

Steve W. Wilde, Chief Operating Officer, Directions Research, Inc.

Steve is Chief Operating Officer, Partner and member of the Board of Directors at Directions Research. He directs, administers and coordinates corporate activities, assists in developing strategic short and long-range plans that cover company operation, personnel, financial performance and growth and is responsible for the support and direction of several departments including Project Services, Information Technology, Field, Tab, Accounting, and Human Resources. Prior to joining DRI, Steve held various operations and account management positions with Quick Test/Heakin, in Jupiter FL, The Advertising Checking Bureau in Memphis, TN and Burke Marketing Research in Cincinnati, OH. He serves on the CASRO Financial and Compensation Committee. Steve received his Bachelor's Degree in Marketing from Northern Kentucky University.

CASRO Staff:

Frank Petruzzo, Vice President, Operations

Frank is Vice President, Operations at CASRO and has been with the association since 1990. His current responsibilities include financial, HR and IT management, and conference-related operations. Prior to joining CASRO, Frank worked in public accounting for KPMG as an auditor working with financial services and non-profit clients. Frank holds a Bachelor of Business Administration from Pace University and is a licensed Certified Public Accountant in the State of New York.

Art Flanagan, Vice President, Communications

Art has worked in communications for more than two decades. He began his career as a journalist, writing for newspapers and business magazines. Later, he moved into corporate communications work, writing for such companies as Black & Decker, Mace Security International, Courtaulds Aerospace, and Anchor Hocking, as well as non-profit organizations such as the Multiple Sclerosis Society and PBS/WNET (Thirteen, NY). Art served as Director of Marketing at Hostcentric, Inc., a $60-million-dollar web services company, Manager of Communications & Publications at Bennington College in Vermont, and prior to joining CASRO in 2007, was Executive Director of Communications at Dowling College.

Jennifer Ward, Vice President, Membership Services and Development

Jennifer is the Director of Membership for CASRO. Her primary responsibilities include membership development, retention, services and outreach. Jennifer has also been actively involved in the development and establishment of the CASRO Research Quality Institute (CRQI), CASRO's certification body that will audit and certify companies to the ISO market research standards. Jennifer has worked at CASRO for a total of 6 years, previously as Director of Operations. Prior to working at CASRO, Jennifer was the Director of Member Relations at the American National Standards Institute (ANSI). She began her career working for GenCorp in sales and as Manager of Contract Administration. Jennifer graduated from Bucknell University in Lewisburg, Pennsylvania with a Bachelor of Arts in English and a minor in business.

Nicole Symelidis, Director of Planning

Nicole is Director of Planning at CASRO and has been with the association since 1998. Her responsibilities include overall coordination, scheduling, expense management, venue contracts and logistics for all CASRO conferences and meetings, including those of the Board of Directors and CASRO's Annual Conference. She also has management responsibility for CASRO's Government and Public Affairs activities and the General Counsel & Privacy Officers Forum, working with the President and CASRO's General Counsel. Nicole is a Certified Meeting Professional (CMP), designated by the Convention Industry Council, and is a member of Meeting Professionals International.

Meg Collins, Marketing Manager

Melissa Curtin, Administrator

Joanne Maloney, Services Administrator