CASRO

Involved in marketing and research for 25 years, Chet, founder of CMI, helps companies achieve sustainable growth. His focus is on aligning customer needs with business initiatives that drive profitability. He has directed the development of information platforms for managing the customer experience process, programs for retention and acquisition, as well as new product development. As President of CMI, he provides the inspiration and integrity to CMI’s culture, provides a vision for sustainable growth and a profitable, compelling future. Chet is an active member of CASRO, ESOMAR, and AMA, and has served on committees for several national and regional conferences. Currently, he is Co-Chair of the CASRO University Committee. He holds a MS in Marketing Research from the University of South Carolina and a BS in Business Administration from Villanova University.

Andrew Morrison, Chair-Elect
CEO, Market Strategies, Inc.

Andy, a founder of Market Strategies, has served as chief executive officer since 1994. He has been involved in the commercial marketing research industry for 30 years. Andrew specializes in customer satisfaction and loyalty modeling, communications research and public policy issues. He has worked with energy utilities, telecommunications companies, trade associations and policy issues with government agencies. Prior to founding MSI, Andy held progressive positions of responsibility at Market Opinion Research culminating in his leadership as senior vice president and group director of the Consumer/Media/Social Research Unit. He has served as editor of Marketing Research: A Magazine of Management and Applications, president of the Detroit Chapter of the American Marketing Association, and president of the Midwest Chapter of the American Association of Public Opinion Research. Andy has been published in Journalism Quarterly, American Behavioral Scientist and Marketing Research and has been a featured speaker at numerous professional conferences and seminars. He holds a doctorate in mass communications research and a bachelor’s in English and journalism with a teaching certificate from the University of Michigan.

Kevin Menk, Treasurer
Managing Partner, Strategic Resource Partners, L.L.C.

Kevin has 24 years experience in international marketing and marketing research consulting and is founder and Managing Partner of Strategic Resource Partners, L.L.C., a marketing consulting group located in Minneapolis. Kevin’s experience includes consulting with international clients in media and publishing, telecommunications, building trades, durable goods, consumer packaged goods, financial services, business services, health care and advertising. Kevin has served as CASRO’s Treasurer since 2005.

Roseanne Luth, Secretary
CEO, Luth Research

Roseanne is president and CEO of the 29-year-old market research firm Luth Research, recognized by the San Diego Book of Lists as one of the top 25 Women-Owned Businesses in San Diego. She founded the company in 1977, and has managed a 20 percent annual growth rate ever since. Roseanne’s vigor and innovation prompted her to become the first woman to join the Executives’ Association in 1997, where she also served as the organization’s first female president. She served five years on the board of the San Diego Better Business Bureau, and her customer-oriented philosophy contributed to her appointment as chair of the Bureau in 1998. Roseanne was also instrumental in keeping the San Diego Junior Theatre thriving through a tough economic slump, serving as its president for more than four years. With over 30 years of experience in research, Roseanne began to recognize the power of the Internet as a market research tool. As a result, she committed herself to advancing the research industry to its full potential by making SurveySavvy among the most scientifically valid data-collection panel services on the Internet. Thanks to Roseanne’s patented viral sign-up system, the panel boasts over 3 million members worldwide. Roseanne currently serves as Chair of the CASRO University Committee.

Diane K. Bowers, President, CASRO

Diane is President of the Council of American Survey Research Organizations (CASRO), with which she has been associated since 1979. She is a member of ESOMAR’s Professional Standards Committee and sits on the Board of Advisors of the graduate programs in marketing research at the University of Georgia, the University of Texas at Arlington, and the University of Wisconsin at Madison. Diane is a U.S. delegate to the International Standards Organization’s (ISO) planned development of a quality standard for market, opinion, and social research. In addition, Diane is a Past President of the Council for Marketing and Opinion Research (CMOR), the Market Research Council (MRC), and the Research Industry Coalition (RIC).

Directors:

Robin B. Arnold, CEO, The Gilmore Research Group

With a background in rapid-growth, high-technology manufacturing firms coupled with financial analytical responsibilities at a major corporate conglomerate, Litton Industries, Robin brings an outsider’s perspective to Gilmore Research. Having held positions on both the financial and operations sides of businesses, Robin brings a new level of discipline to Gilmore Research, which has been in business for over 50 years. Robin is Co-Chair of the CASRO Financial Surveys Committee and a graduate of the University of Washington, where he majored in finance.

Frank K. Brown, President and CEO, MarketSearch

Frank is President and CEO of MarketSearch and has been involved in marketing and opinion research for more than three decades. He received a B.A. and M.A. from Baylor University and earned his Ph.D. in sociology from the University of North Carolina at Chapel Hill. Frank began his professional career in market research in the mid-‘70s after teaching social psychology and sociology for 10 years at Emory University and the University of South Carolina. For over 20 years Frank has been actively involved with CASRO. He is presently completing his second term on the CASRO board and serves on the Membership Committee. He has previously chaired the Committee on Survey Research Quality and the Annual Conference Committee. He has also served on the CASRO University Committee.

Eileen A. Campbell, CEO, Global Development, Millward Brown, Inc.

Eileen leads Millward Brown's global development initiatives, which include evolving the company's established solutions, development of new solutions and management of key global accounts. She also oversees the company's Global Business Integration Group, charged with ensuring that Millward Brown taps into innovations and responds to client needs from around the world. Eileen's extensive experience in brand identity, brand equity, advertising, new product development, Internet, and youth marketing positions her as a thought leader in the marketing research industry. Prior to joining Millward Brown in 1999, Eileen was the Executive Vice President of Angus Reid Group (now part of IPSOS). She has held senior positions at NFO Research (now a TNS company) and Maritz Research. Throughout her career, Eileen has worked extensively both in qualitative and quantitative research. She has provided marketing consultation to a variety of Fortune 100 companies in the consumer packaged goods, financial services, automotive, technology, entertainment, and advertising industries. Leading clients with whom Eileen has worked with include: General Mills, IMAX Corporation, 3M, Pillsbury, and Capital One. She holds a bachelor's degree in economics and business administration from Heidelberg College, Tiffin, Ohio, USA.

Lynette Cooke, CEO, The Ziment Group

Lynnette Cooke is Chief Executive Officer of The Ziment Group, a leading global marketing research organization serving the healthcare, pharmaceutical and biotechnology industries. Lynnette oversees all Ziment companies, including: Ziment Custom, the primary marketing research and consulting division; imap Research, syndicated multiclient research studies; Consumer Health Sciences (CHS), which providesdisease-specific consumer health information through its National Health and Wellness Survey (NHWS); and All Global, which has the largest Internet physician research panel worldwide. The Ziment Group is the healthcare research brand for the Kantar Group, the Information and Consultancy division of WPP.

As a veteran leader and marketing researcher with consulting, client side research and marketing experience, Lynnette has held a number of leadership roles in the industry. Since joining Ziment in 1997, she has held several executive positions, most recently serving as Chief Executive Officer of Ziment Custom. She joined Ziment to open the company’s Midwest office, and is now based in the global headquarters in New York City.

Prior to joining Ziment, Lynnette held management positions at custom marketing research agencies and leading corporations. Her marketing research background spans a broad range of industries: pharmaceutical and medical/surgical, consumer packaged goods, financial services, and children and family products. Lynnette was also a marketing researcher and product manager at Newell Rubbermaid.

Lynnette has a Bachelor of Business Administration degree in finance from Saginaw Valley State University. She is on the Affiliate Advisory Board of the Pharmaceutical Business Intelligence and Research Group, and is actively involved in the American Marketing Association, Pharmaceutical Marketing Research Group, Healthcare Businesswomen’s Association, European Pharmaceutical Market Research Association, and the European Society for Opinion and Market Research.

Morris R. Davis, President, M. Davis and Company, Inc.

Morris has headed his own company since 1985, conducting numerous national studies on transportation, health care, shopping behavior, and customer satisfaction for a variety of clients. His company has developed research design and sampling methodology for such Fortune 500 companies as Anheuser-Busch, Chrysler Corporation, Coca-Cola USA, Dial Corporation and Hyatt Corporation. Prior to launching M. Davis and Company, Morris worked at the Wellington Group, where he progressed from Research Associate to a Partner and Vice President. He is the author of the book, “Policy and Planning as Public Choice (Mass Transit in the United States)”. He has presented at several national transportation and research industry conferences.

Dale Lersch, President, PERT Survey Research

Dale is President of PERT Survey Research in Bloomfield, CT. Functioning primarily in client service roles when she began in 1980, she became President in 1997, taking over from the founder. Prior to joining PERT, Dale worked at Burke Marketing Research and the Research Triangle Institute in North Carolina. Dale served as Treasurer of CASRO from 2001-2004 and as Board Chair in 2006.

Susan Schwartz McDonald, President & CEO, National Analysts Worldwide

As President and CEO of National Analysts Worldwide, and leader of the firm's Healthcare practice, Susan Schwartz McDonald consults to clients on strategic marketing issues including demand forecasting and optimization, pricing, positioning, portfolio strategy, and brand equity assessment.

Susan is a specialist in the application of forecasting techniques to healthcare markets, having supported the launch of many pharmaceutical products and medical technologies in a wide range of therapeutic areas. Other categories in which she has extensive experience include OTC pharmaceuticals, food and beverage products, and mass media. In those settings, she has contributed to the development of advanced research techniques that support market segmentation and brand extension strategy.

She also directs the Litigation Support practice of National Analysts Worldwide, in which context she is frequently called upon to conduct surveys and testify as a marketing and market research expert in cases pertaining to trademark confusion and dilution, unfair advertising, and other issues under the Lanham Act.

Most of Susan’s 30-year marketing career was spent at Booz Allen Hamilton, a worldwide management and technology consulting firm, of which she was a Vice President for over five years. Prior to that, she was a journalist and a poet, contributing regularly to a number of major magazines and newspapers, including National Review and Harper's. Susan is also coauthor (with Alfred Goldman) of a standard text on qualitative research methods, The Group Depth Interview: Principles and Practice, published by Simon & Schuster/Prentice Hall (January 1987). She lectures and writes frequently on marketing issues and market research techniques, and has contributed to medical journals as well as marketing texts. In addition to serving as a member of the Board of Directors of the Council of American Survey Organizations, Susan plays a leadership role in CASRO’s Guidelines and Practices Committee (Co-chair), Marketing and Communications Committee (Co-chair), and Pharmaceutical Marketing Research Taskforce (Chair).

Susan holds M.A. and Ph.D. degrees from the University of Pennsylvania's Annenberg School, where she was trained in communications theory and social psychology. Her B.A. was awarded magna cum laude, Phi Beta Kappa, from Smith College in 1969.

John P. McDonald, President, MORPACE International, Inc.

Jack has more than 20 years of experience in marketing in both client and supplier capacities. Prior to re-joining MORPACE International as president, he held executive marketing positions with several major healthcare firms. He previously worked for five years with MORPACE as a Director of Consumer Research and then as a Vice President. With interests in the design and deployment of new methods and analytic tools for market research, Jack has recently focused on new product development and the application of new technologies. His clients include major companies in the automotive, health insurance, travel/tourism industries as well as a range of early stage companies and divisions in e-commerce. Jack earned his doctor of business administration degree from the University of Kentucky, and both his Master of Business Administration degree and Bachelor of Science degree in Business Administration from Wayne State University. Jack taught research methods, advertising management, marketing communications and business strategy and policy at Wayne State and Arizona State universities. He is the author of several articles in leading trade publications including Western Journal of Medicine, Creativity in Services Marketing, Journal of Advertising, Journal of Personal Selling and Sales Management, and a variety of conference proceedings. Jack is on the Board of Directors of CASRO and serves as co-chair of the Membership Services Committee and will co-chair the 2007 CASRO Annual Conference. He is also a member of AAPOR, the AMA and ESOMAR.

Rebecca Colwell Quarles, CEO, QSA Research & Strategy

Rebecca is the Founder and CEO of QSA Research & Strategy, a full service firm in Alexandria, Virginia that specializes in strategic survey research for marketing and social marketing. Before founding QSA, Becky was a senior executive with two prominent survey research firms and a professor at the University of Georgia. During 2006, she chaired the first CASRO Report Writing Workshop and co-chaired the first CASRO Client Conference. In the past she has co-chaired CASRO conferences on International Research and Data Collection Issues. She also is active in the American Association for Public Opinion Research (AAPOR), has served as president of two AAPOR chapters, and has presented numerous papers at the AAPOR Annual Conference. She holds a doctorate in Mass Communication from the University of Wisconsin-Madison.

Mel Rothstein, CEO, RTi

Mel is Chairman and CEO of RTi, a Market Research and Brand Strategy company he co-founded in 1979. The marketing-focused mission of RTi is based on Mel’s dual career in both Market Research (Alfred Politz, Foote, Cone & Belding, Pfizer), and Senior Brand Management (Pfizer, American Can). The company offering parallels his strengths and strives to serve its clients by assuring that its survey research product is designed against thoroughly understood marketing/business objectives. RTi is listed among Honimichl’s top 50 U.S. Market Research companies and employs 43 full-time professionals. Mel was Board Chair of CASRO for the year 2000 and has served on several key CASRO committees including CASRO Standards and Ethics, CASRO Journal, and CASRO Internet Standards. He now serves CASRO as Past Chair representative to the board and actively participates in the initiative to bring Market Research career opportunities to the attention of academia for the purpose of recognizing the field and supporting it with curricula for business-oriented students. Educated within CUNY, Mel holds a degree in Economics from Hunter College and completed the MBA program at the Baruch School.

Karyn Schoenbart, President & COO, The NPD Group

Karyn is President and Chief Operating Officer of The NPD Group, a global provider of consumer and retail information with expertise in a broad range of industry sectors. Karyn has direct oversight of all of NPD’s North American business units and business unit support, encompassing 14 industry sectors and the firm’s retail business group, marketing, sales, and research science departments. She is responsible for day-to-day operations, strategic and long term planning, and client/retailer relations. Karyn has over 20 years of experience in the marketing research field assisting Fortune 500 companies in the use of consumer and retail information to make more informed business decisions. Her experience spans both custom and syndicated research. Prior to her appointment as President and COO, Karyn was president for NPD and was instrumental in launching several NPD retail tracking services including prestige beauty, athletic and fashion footwear, and housewares. Over the course of her career, Karyn has held a variety of positions of increasing responsibility in client service, sales, and management. She is a frequent speaker at industry events.

Robert G. Skolnick, CEO, North America, Synovate, Inc.

Bob was appointed CEO, North America for Synovate in August 2006. Previously, Bob served as Executive Vice President for Synovate in the Americas and for Synovate Healthcare. As Executive Vice President, he was instrumental in growing Synovate's specialist divisions and practices in the Americas. This included Financial Services, Technology & Telecom, Travel & Leisure, Diversity, Public Sector, Qualitative, the eastern region of the Consumer & Business Insights group and, in the U.S., Synovate Motoresearch and Synovate Healthcare. Bob has been with Synovate for 21 years and has been a market researcher for 26 years. He has special expertise in designing and implementing consumer opinion panel studies as well as customer satisfaction, market segmentation and tracking research. Bob began his career in political consulting and was admitted to the Bar in 1977. He is a graduate of Queens College and has a J.D. from Brooklyn Law School. He is a resident of New York City.

Susan Spaulding, CEO, Market Directions

Susan is the owner of Market Directions, a brand performance consulting firm, and is a seasoned marketing and communications consultant with nearly 30 years of experience. As a brand performance consultant, Susan has played a key role in helping businesses successfully build brand portfolio strategies, launch new brands and revitalize commoditized or fragmented brands. She works as a business advisor to senior management infusing the voice of the customer in decision making and coaching on organizational adoption of the brand strategy.

Susan began Market Directions as a subsidiary of Valentine Radford Communications – at the time, one of the largest communications firms in Kansas City. During her tenure at Valentine-Radford, she worked in account management and was the resident intrapreneur growing the market research department into an independent enterprise and starting the direct marketing group that included database management, creative services, b-to-b telemarketing and fulfillment. Prior to her tenure with Valentine Radford, she worked for D’Arcy MacManus & Masius.

Susan has worked in a variety of industries and has special expertise in biotechnology (human health, animal health and plant science), food service (products, ingredients, retail and restaurant) and Health and wealth (human services, medical diagnostics and devices, insurance and financial products and services).

Susan holds a MA in Marketing and a B.A. in Journalism. She has published many articles, spoken at many industry conferences and been a guest instructor for a number of colleges. Susan is active in the industry currently serving on a number of Boards including ACG Kansas City, International Business Marketing Association, Missouri Bank & Trust and the SIUE MMR Advisory Board.

Jim Stone - Vice President, Chief Research Officer,Maritz Research

As Chief Research Officer of Maritz Research, Jim is responsible for developing, advancing and delivering research thought leadership to Maritz Research’s clients. In this capacity, he works with staff analysts, methodologists, sector subject matter experts, technical research experts, and outside consultants to ensure the company’s points of view about key research issues are technically sound, appropriate for each of the organization’s served sectors, follow generally accepted industry practices, and are conducted in compliance with the professional standards of organizations like CASRO and ESOMAR.

Jim joined Maritz Research in 1985 as Director of Research Design and Analysis for the company’s Automotive Research Group. He later served as Director of the Maritz Customer Satisfaction Center for one of the company’s automotive clients, leading a team of approximately 50 full-time researchers focused on helping this client deploy and leverage customer satisfaction research on a global basis. He also spent four years at Maritz’s European headquarters in England, establishing and managing what is now Maritz Research UK. Prior to joining Maritz, Jim worked for Chilton Research Services and the New Jersey Department of Human Services. He holds a B.A. and an M.A. in psychology from St. Louis University and Marquette University, respectively; and a Ph.D. in applied research from Hofstra University. In addition to the CASRO Board of Directors, Jim also sits on the Advisory Board of the University of Texas–Arlington Masters in Marketing Research program.

Jerry W. Thomas, Decision Analyst, Inc.

Jerry is founder and President/CEO of Decision Analyst, Inc., a leading international marketing research and marketing consulting company. Decision Analyst, Inc. specializes in advertising testing, product testing, new product research, and strategy research. The company is a world leader in the development of Internet-based research panels and related technologies. Jerry is a widely published author of marketing research articles and a frequent public speaker. Before starting Decision Analyst, he was a Senior Vice president of M/A/R/C, and before that worked at Anderson-Clayton Foods and Hallmark Cards, Inc. He holds a M.B.A. from the University of Texas at Austin. He served as Chairman of the Advisory Board for the graduate program in marketing research at the University of Texas at Arlington.