CASRO Technology & Innovation Event| June 6 & 7, 2016| New York City |Andaz Wall Street

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As survey participation rates plummet to alarming levels, we need to stop talking around the problem and address it head on. This will be a primary focus of this year’s conference. Here, we seek to change the trajectory of this disturbing trend through meaningful, detailed, objective discussion. We’ll learn how innovation and technology will provide solutions and lead us down alternate paths to engage the empowered consumer. Conversations will focus on how researchers can…

Conference Co-Chairs

Scott Miller
Vision Critical

Jeffrey Resnick
Stakeholder Advisory Services

- Identify what consumers really want to talk about
- Establish two-way conversations with consumers
- Reach the right people at the right time on behalf of customers
- Leverage big data instead of competing with it
- Utilize technology to engage, to entertain and to learn

Hear from avant-garde client-side researchers about their changing approach and get a grasp on what lies ahead from leaders in adjacent industries. Technology and innovation will pave the path to better days. Join us.


Monday, June 6

9:00 a.m. – Registration / Breakfast with Exhibitors

10:00 a.m.
– Welcome Remarks

  • Diane Bowers, President, CASRO
  • Scott Miller, CEO, Vision Critical: Conference Co-Chair
  • Jeffrey Resnick, Managing Partner, Stakeholder Advisory Services, LLC; Conference Co-Chair
10:15 a.m. "The New Rules of Engagement"

Researchers must reinvent themselves in a profession challenged by Technology and Big Data. Gain a different perspective of our future, as well as practical tips for effectively embracing the opportunities made available by customer centricity. Attendees will receive a copy of the presenter’s book, Winning Customer Centricity.

• Denyse Drummond-Dunn, President, C3Centricity


10:55 a.m. Peril or Promise? A Look at Data Quality in Survey Research

Rising costs and declining response rates have been driving many survey researchers from telephone to online. But is phone dead? Are online samples ready for prime time? This presentation examines data quality in both telephone RDD and online surveys - and what researchers are doing to improve it.

• Courtney Kennedy, Director of Survey Research, Pew Research Center

11:25 a.m. "The Pursuit of Authenticity: How mirroring human relationships leads to better insight”

Customer expectations are changing and with that, so too are the ways researchers engage with the people they hope to learn from. This involves a re-evaluation of our overall approach, not just the tools and tactics the research industry uses. It is a complex, multi-part process that starts with examining the concept of research-as-an-experiment and the clinical construct of "the respondent." It’s time to adopt a more human philosophy that explores the value of creating authentic, on-going customer relationships that evolve and improve over time. These relationships must mirror the way we interact and engage with people in an effort to build trust and confidence, and ultimately, to deliver high-value, actionable insight.

Andrew Reid, Founder and President, Corporate Innovation, Vision Critical

12:30-1:15 p.m.
Lunch (provided) – Sponsored by Cross-Tab

Join Us for a chance to win an Apple Watch!

1:15 p.m. ARIA Manolo Award Winner Acknowledgement
1:20 p.m. Preview: Research in China Workshop

1:30 p.m. Take a Swim in the Shark Tank
Selected companies make their pitch on how they are improving response rates via existing methodologies. Our distinguished panel of judges will ask questions and our audience will vote on the solution you deem to have the most potential.

Employing Gamification Techniques in
an App-based Mobile Environment

Adriana Rocha
Co-founder & CEO
eCGlobal Solutions
Leveraging Behavioral Data with
Survey Data for a Comprehensive
Picture of the Consumer

Colin Bray
International Business
& Partnership Manager
Framing Survey Questions as a
Binary Choice & Employing Data
Mining for Pattern Recognition

Phil Doriot

Co-owner & Principal
ONE Analytics & Consulting
"Crowdsourced” Surveys that Evolve
with Respondent Input

Rastislav Ivanic

Co-Founder & CEO

  • Peter Milla, Principal, Peter Milla Consulting
  • Gregg Archibald, Managing Partner, Gen2 Advisors
  • Lynnette Cooke, Global CEO, Kantar Health

2:20 p.m. "Working Around the Problem – Alternate Routes to Understanding the Consumer”

As researchers, our fundamental goal is to improve our understanding. But our traditional sample-based
and qualitative tools are under constant pressure from decreasing respondent engagement and increasing
market fragmentation. So if it's getting harder to ask and harder to observe, how can we use data science,
new technologies, and alternative methods to either deepen or accelerate our understanding?

• Chris Modzelewski, President, Insight Industry Inc.

The Key to Bridging Quant & Qual: Artificial Intelligence?

Bridging the quant-qual gap means obtaining statistically significant insights with the depth, clarity and unexpected discovery of insights obtained through natural conversation. But, how can such qualitative insights be collected, analyzed and aggregated at the scale necessary for statistical significance? Artificial intelligence just might be the key.

  • Andrew Konya, CEO, Remesh

3:30 p.m. Break with Exhibitors - Visit the Ezentria table for an assortment of chocolate treats and expert guidance on your information security, data privacy and IT needs.

4:00 p.m. Filling the Gaps: How Modeling Can Complete the Data Picture

Christine Pierce
Senior Vice President,
Audience Measurement Methods

Jade Huang


Brian Smith
Chief Operating Officer
George Terhanian
Group President & Chief
Research & Analytics Officer
The NPD Group

5:00 p.m. Futurescape of Health & Wellness: Engaging Consumers Through Passive Data Collection


Significant advances in quantified self and wearable mobile health technology, in conjunction with the ubiquity of the smartphone, are allowing researchers to capture deeper patient experience insights than were previously possible through traditional channels. Smartphone-enabled market research delivers feedback on events as close to the "moments of experience" as possible, whether those experiences are pain episodes, bouts of nausea, asthma attacks or doctor-patient consultations. It also enables us to surpass limitations of traditional research and capture rich, emotional data in the form of photos and videos. Today we can dive deeper into the healthcare consumer experience in a way that typical survey questions cannot. Discover how advances in healthcare research can be applied to other market sectors.

Lynnette Cooke, Global CEO, Kantar Health

5:30 p.m. Adjourn

5:30 – 6:30 p.m.
– Cocktail Reception in Exhibit Area
– sponsored by Ascribe

Featuring the Magic of David Corsaro
A professional magician for over 25 years, David performs for all audiences, from the Museum of Natural History to our Armed Forces and their families, to Fortune 500 companies and top music acts such as Chicago and Earth Wind and Fire. David's personal brand of magic can be described as an enthusiastic blend of magic and comedy that will have you laughing while riveted to his every move.


6:45 - 7:15 p.m. Boarding for Hudson River Dinner Cruise at Pier 15

7:30 -9:30 p.m. Dinner Cruise – sponsored by Critical Mix

All Aboard! Join fellow conference attendees for dinner and cocktails while taking in spectacular
views of the New York City skyline and such iconic landmarks as the Statue of Liberty and the Brooklyn Bridge.

Tuesday, June 7

7:00 a.m. Brooklyn Bridge Walk/Run - meet in Andaz Lobby

8:00 a.m.
Breakfast with Exhibitors

9:00 a.m. There’s Gold in That Data!!! Finding and Delivering Business Value Through Data

You know there are valuable gems of insight deep in the mountains of your data. But how are you going to get to them? And when you do, how is it going to pan out for you and your clients? In this session we will look at ways to collect, package and deliver data strategically to generate business value both internally and externally. You will learn: How to use data to digitally get ahead of your clients and consumers; How to make better use of the data you have (and could have); How to avoid the pitfalls of data security and privacy as you expand your data capabilities.

Anne Buff, Thought Leader, Best Practices Team, SAS

9:40 a.m. "Synthesizing Non-Traditional Data Streams: Where Does "Behavioral” Data Fit in Marketing Research? "

Bringing marketing research into the future (or just the present) entails asking less of research participants - while observing more. "Behavioral” data, considered broadly as observed/tracked behaviors not requiring active participant engagement, can provide rich and incredibly detailed windows onto consumer behavior. While these data streams are often inherently complex, how can they be effectively integrated with survey and more traditional data to better understand consumer behavior? We’ll discuss how mobile meter (app/web), geolocation, and purchase/transactional data is currently, should be, and will be used in the future.

Nicole Dvorak
Data Scientist
Forrester Research

Carl Edstrom

Claudia Perlich
Chief Scientist

Adam Gluck
Data Scientist
The Nielsen Company

Roddy Knowles
Research Now

10:30 a.m. Break with Exhibitors

11:00 a.m.Game Changers: Engaging Millennials

Faced with an aging player base, the Northstar NJ Lottery needed to find a way to engage a generation that viewed the lottery as a game their parents played. Discover how Northstar changed their approach toengage Millennials, using mobile outreach and gamification to gain the insight needed to develop a product geared specifically for a new generation, and what they learned in the process.
  • Terence Murray, Senior Manager Marketing Insights, Northstar NJ Lottery

11:35 a.m. The Maturation of Social Listening

Social Media Listening continues to mature and show promise for providing reliable, actionable insights. Learn how machine learning technology has improved sentiment analysis and emotion coding, and how the rise of "custom classifiers” based on semantic technologies have demonstrated the power of social listening data for advanced insights, including predictive analytics.

Rob Key, CEO, Converseon

11:55 a.m. The Trouble with Data

As data streams multiply in number and increase their flow rates, many market researchers are floundering to organize data processing. This session will explore this key issue from several angles: How we normalize, merge and join disparate data from CRM systems, social media, IoT, etc., and how new tools can facilitate this process. It is clear that the industry is ill-served by traditional tools and approaches. Learn how you can unlock the full potential of data.

Eric van Velzen

Emile Bakker
Head of Product

12:15 p.m. Improve Respondent Engagement and Completion Rates Using a Modern, Mobile-First Approach

See how brands can establish a deeper connection with consumers by engaging them with media-rich, relevant content. We’ll explore a case study on Hispanic moms with babies, providing insight into the most natural way to connect with this audience.

Lisa Monda
Senior Manager of Consumer
& Marketplace Insights at
Nestlé Infant Nutrition

Dyna Boen

12:40 p.m. - 1:00 p.m.Grab & Go Lunch (eat in session room)

Announcement of Conference Prize – GoPro Hero4 – Sponsored by Full Circle Research

1:00 p.m. "What’s Next in Social Media?"

Social media has revolutionized research by providing a way to tap into the continuous stream of people's everyday thoughts and behaviors; there's a world's worth of data at our disposal. But even as researchers get used to the idea of seeking answers in a huge, messy global conversation, rather than simply asking people questions, the social media landscape is changing underfoot and new technologies are emerging. This panel of experts in market research, language technology, and social media asks: what innovations are coming, how do we assess their value, and how do we change research to use them effectively and responsibly?

Jason Baldridge

Co-Founder, Chief Scientist
People Pattern
Jason Boxt
Managing Director
Glover Park Group

Tania Yuki
CEO & Founder

Philip Resnik
University of Maryland

2:30 p.m. Action Items: Maintaining Momentum & Implementing Lessons Learned

2:45 – "Digital Transformation: Increasing the Vitality of China’s Market Research”

This special workshop features a delegation of more than a dozen research leaders from the China Marketing Research Association (CMRA). Get a detailed picture of the Chinese marketing research industry and make valuable business development contacts. Innovation is sweeping through the Chinese market research industry. Gain an understanding of navigating this vast and growing market through vivid case studies.


  • Diane Bowers, President of CASROAndy Zhao, Managing Director of North East Asia Consumer Choices, GfK
  • Andy Zhao, Managing Director of North East Asia Consumer Choices, GfK
  • Andrew Cannon, Executive Director, Global Research Business Network (GRBN)

3:10 p.m. Chinese Consumer Insights in the Big Data Era

  • Professor Shen Hao, President of CMRA

3:40 p.m. China’s Retail Market Evolution

  • Andy Zhao, GfK

4:00 p.m. The Changing Steps of Internet Research in China

  • He Jianxin, Deputy General Manager of ePanel; Executive VP of CMRA

4:20 p.m. The Outlook of eHealth in Asia Pacific

  • Ivan Ge, North America Regional Director, iPanel Online

5 p.m. Open Forum/Q&A With All Presenters

5:30 - 6:30 p.m.- Networking Reception


Jason Baldridge
People Pattern
Jason Boxt
Glover Park Group
Dyna Boen
UBMobile, Inc.
Colin Bray

Denyse Drummond-Dunn
Nicole Dvorak
Forrester Research
Jade Huang

Courtney Kennedy
Pew Research Center

Roddy Knowles
Research Now
Adam Gluck
Chris Modzelewski
Insight Industry Inc.
Andrew Reid
Vision Critical

Philip Resnik
University of Maryland
Adriana Rocha
eCGlobal Solutions
George Terhanian
The NPD Group
Tania Yuki

Anne Buff

Eric van Velzen



CASRO Member

Team Pricing
2 Reg - $1,195 each
3 Reg - $1,095 each
4+ Reg - $995 each

Day Rate
Day One - $895
Day Two - $695

Non Member

Team Pricing
2 Reg - $1,395 each
3 Reg - $1,295 each
4+ Reg - $1,195 each

Day Rate
Day One - $995
Day Two - $795


To encourage
attendance by young
professionals, we
are offering discounted
rates for those under 30

Email us for pricing

Venue|Andaz Wall Street

Andaz Wall Street
75 Wall Street
New York, New York
Tel: +1 212 590 1234
Visit Hotel Website

  • There are no discounted rooms available at the Andaz.

    - The following hotels are within walking distance:

    Club Quarters Hotel Wall Street
    52 William St, New York, NY 10005

    Wall Street Inn
    9 South William St, New York, NY 10004

    Holiday Inn Express
    126 Water St, New York, NY 10005

Exhibitors & Sponsors



Exhibit Information

Exhibit Space
6' X 3'

Member $2,995
Non Member $3,595

Exhibit Space
8' X 3'

Member $3,450
Non Member $4,050

Exhibit Space
10' X 3'

Member $3,950
Non Member $4,995

Exhibit space includes: One Conference Registration, * Skirted table, two chairs, electric, wifi access. plus benefits listed below

Click for more info.
  • Company logo included on event webpage
  • Company description/logo included in the conference mobile app and printed program
  • Conference proceedings for all exhibitor representatives
  • Mailing addresses for all attendees provided after conference
Sponsorship Information
Multiple sponsorship opportunities are available which provide your company with extensive visibility with attendees before, during and after the conference.
To secure a sponsorship or request additional information, please contact us.

Premier Sponsorship

With this sponsorship you receive:

  • 10-foot x 10-foot Exhibit Space
  • Logo featured at top of event webpage
  • Enhanced mobile app listing
  • Sole logo featured on back cover of event brochure
  • Company description/logo included in the conference mobile app and printed program
  • Sole logo on event cover slide shown during event
  • Logo featured on conference promotional e-mails
  • Exclusive opportunity for branded giveaway item (notebook, etc.) in session room
  • Rotating ad in conference mobile app
  • A list of all conference attendees (only company to get e-mail addresses)
  • Banner ad in four CASRO Connections e-newsletters (e-mailed bi-monthly to 3,000+ MR executive

Sponsorship Benefits:

  • Company logo included on event webpage
  • Company logo included in conference brochure
  • Company description/logo included in the conference mobile app and printed program
  • Conference proceedings; mailing addresses for all attendees provided after conference
  • Sponsorships DO NOT include conference registration
  • Meal Sponsorships include signage (provided) at food & beverage stations; opportunity to place your own branded signage and opportunity to put a giveaway item at each place setting.

Member - $1,500
Non Member -$1,995
Includes signage (provided) at food & beverage stations; opportunity to place your own branded signage and put a giveaway at each place setting.

Lunch Day 1 -SOLD

Lunch Day 2 -

Members: $2,000
Non Members: $2,750

Member - $1,500
Non Member -$1,995

Contact us for times and additional details
Includes signage (provided) at food & beverage stations.

Cocktail Reception -SOLD

In the exhibit area following adjournment of Day 1

Keynote Sponsor - TBA

Mobile App Sponsor

General Sponsorship
Member - $495
Non Member -$695