CASRO Technology & Innovation Event | May 28-29, 2015 | Philadelphia, PA

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Objective, Informative, Provocative - Innovation to Inspire and Implement
Don’t miss the chance to glimpse emerging technologies and transformative techniques
while also exploring new business opportunities with leading decision makers.

Industry professionals rely on the CASRO Technology & Innovation Event to learn how to implement the latest, most effective technologies in the business intelligence space. Vetted by a committee of expert practitioners, the content is objective, practical and applicable.

Ideal for: Senior executives responsible for implementing technology solutions in their companies’ research operations and general business practices;
researchers seeking to better understand how new technologies are impacting research practice and their overall business operations.
Attendance at recent events: 200-225

The Buzz

Last year’s Tech & Innovation Event was one of the highest rated in the association’s history.

Here’s what attendees had to say:

"One of the best conferences I've been to.”
"The content was great and gave many in the audience specific ideas that they took back to work. I sure did.”
"Great venue, awesome karaoke!”
"Loved the new format, venue and speakers. The evening event was a great addition- so much fun. Brilliant conference.”
"Great conference this year - spot on!”
"This was a great event. I learned a lot, was able to connect with several peers, and the location and food was excellent.”
"The community of attendees was really engaged which made the networking and side chats really fun.”
"Not really any portion where I felt I was not getting something out of the session that I was in.”
"Great event! Same buzz words and phrases (big data, social media, etc.), but new and innovative ideas around how to apply them.”
"Walked away really inspired and impressed!”

Wednesday, May 27

7:00 p.m. – 8:30 p.m.

elcome Reception -

The Whiskey Room (Loews Hotel)

-Sponsored by Critical Mix

Thursday, May 28

7:45 a.m.

8:30 a.m.

9:00 a.m.
Featured Presentation (TBA)

9:35 a.m.
Keynote - Allison Burtch, Eyebeam

When people demand ease of use from their technology but at the same time expect their privacy to be maintained – it can be a tenuous situation. Indeed, a host of vulnerabilities are created when "smart” devices are ubiquitous. Fascinating work is being done in the space between technology and art - by artists and critical engineers. It’s an area where researchers should focus their attention.     

- sponsored by M3 Global Research

10:35 a.m.
Break with Exhibitors

11:10 a.m.

Featured Speaker - Christina DeBalanzo, Walnut Unlimited

Emotion is a crucial component in building strong relationships between brands and people – however, building brands for the unconscious is still a challenge. In order to measure emotions effectively, it is important for marketers and researchers to equip themselves with the latest evidence from neuroscience research. We have compiled 12 human insights across different brands and categories providing for each of them a specific action/takeaway - translating the science into actionable insights that can leverage your brand and get closer to your consumers and shoppers.
12:15 p.m.
Panel Discussion: Agile Research

Agile Research is a rapidly emerging category within the research industry which leverages the thinking of agile software development to bring the voice of the consumer into the development of products, advertising and business strategies early and often throughout the production process – as opposed to only engaging with consumers in large initiatives. We’ll hear from leaders of organizations utilizing agile research techniques; glimpse various use cases, and understand the opportunities and challenges associated with agile research from a broad industry perspective.

Katie Cleary
Campbell Soup Company

Ann Koerner

Alexandra Cohn
Google Consumer Surveys

Heath Greenfield
Millward Brown

Matt Warta

Ryan Barry

    - Moderated by Ryan Barry, ZappiStore

    1:00 p.m.
    Lunch - sponsored by Borderless Access

    2:15 p.m.

    Track Session 1 (Choose from 3 sessions)

    "Why Does The "Cute Puppy”
    App Want Access to My Microphone?”

    We all use "free” mobile apps, but there’s a hidden tax we pay: the "privacy” coin. The ideas of "least privilege” or "need to know” are irrelevant and even strange to some application developers. It’s hard to determine what permissions are legitimate and which are superfluous or perhaps even malicious. This presentation will discuss the results of research covering more than 240,000 Android apps and will suggest a model for identifying anomalies in permission-requests made by the apps we download.

    Michael Lieberman,
    Multivariate Solutions

    "The Versatility of Mobile: How SMS can be used to
    measure media ratings in Africa”

    Understanding the performance of media outlets is crucial for media owners and advertisers, but in Africa there is a lack of audience data. Even growing markets such as Kenya rely on studies done irregularly, meaning data is out-of-date and does not accurately reflect the current media landscape. This presentation will describe how SMS surveys have been adapted to be used for daily TV, radio, and print measurement.

    Max Richman
    , GeoPoll

    "Measuring The Effect of Low-End
    Marketing on Brand Equity”

    Does exposure to a cheap brand impact negatively on the impressions of premium brands which share a common attribute, such as country of origin? This presentation shares the results of a mobile field experiment to measure attitude and price perception of the Rolex brand before and after exposure to information about cheap Swiss watches. Findings also will be shared in regards to the quality of data obtained via mobile games and activities.
    Joe Marks, Upfront Analytics

    2:50 p.m.

    Track Session 2 (Choose from 3 sessions)

    "Beginning to Crack the Code -
    Cross-platform Netflix Data”

    Becky Wu
    Luth Research

    Patrick Shechet
    Luth Research

    "Social Innovation: Passively
    Crowdsourcing The Digital Consumer”

    Tiama Fowler
    Lightspeed GMI

    "Virtual Reality:
    Advancing Marketing Research”

    Jason Brooks
    Lieberman Research Worldwide

    3:25 p.m.

    Featured Presentation - Jules Polonetsky, Future of Privacy Forum

    4:00 p.m.
    Break with Exhibitors

    4:30 p.m.
    Panel Discussion: Hear from corporate researchers about the technologies and innovations they are adopting and consider to be the most promising.

    Steven Blixt
    Bank of America

    Eric Smuda
    Avis Budget Group

    Jessica Irwin

    Nestle Infant Nutrition

    Ted Saunders
    • Others TBA
    - Moderated by: Ted Saunders, MaritzCX
    5:30 p.m.
    Closing Remarks

    5:30 p.m.
    Cocktail Reception in Exhibit Room – Sponsored by Ascribe

    6:45 p.m.

    Depart for Off-Site Dinner / Entertainment

    Ready to Howl in Philadelphia?

    After a day of learning we'll be headed to the best live music bar in
    Philadelphia - Howl at the Moon - for dinner, drinks and a howling good time

    - Sponsored by Research Now

    Friday, May 29

    7:30 a.m.

    8:30 a.m.
    Opening Remarks

    8:45 a.m.
    Featured Speaker (TBA)

    9:30 a.m.
    Keynote - Ingrid Vanderveldt, Founder & CEO, Empowering a Billion Women by 2020, Former Entrepreneur-in-Residence at Dell

    Technology has shattered barriers, bridged gaps, helped unravel stereotypes and provided remarkable access and opportunity to ignored and disadvantaged segments of the population. How will this phenomenon continue to change the world in the years ahead?
    - sponsored by M3 Global Research

    10:15 a.m.
    Break with Exhibitors

    10:45 a.m.

    Track Session 1 (Choose from 3 sessions)

    "Warm Embrace or About Face:
    How Social Should You Be?”

    Terry Lawlor

    "A Comprehensive Analysis of
    Commercial Device Fingerprinting Tools
    and the Resulting Accuracy & Response Quality”

    Mark Menig

    Chuck Miller

    "Quantified Context:
    A New Approach to Media Planning”

    Rolfe Swinton
    Jim Spaeth
    Sequent Partners

    11:20 a.m.

    Track Session 2 (Choose from 3 sessions)

    "Why Text Response Boxes Will Be Replaced
    With Video In The Next Two Years”

    Dave Carruthers

    "Predicting the Future: Using Behavioral Data to Forecast Action”

    Jason Tiffer
    Borderless Access

    Dushyant Gupta
    Borderless Access

    "Overcoming the Challenges of Inventing
    Online 3D Virtual Research”

    Brendan Light
    InContext Solutions

    11:50 p.m.
    - sponsored by Internet Research Bureau Pvt. Ltd.
    12:10 p.m.
    Panel Discussion - Data Visualization

    Jonathan Bear

    Ken Brewster

    Jake Stein
    RJ Metrics

    - Moderated by Kristin Luck

    1:20 p.m.
    "Every Company Needs to be a Media Company"

    As consumers, researchers, customers and service providers, all of us see the ways new media has changed how we view and interact with the world in every manner of our lives. What changes on the media landscape lie before us? How do next-gen media companies measure engagement across device? What does it mean to engage consumers and how is this measured? Where is the opportunity in the space between content providers like Comcast and content creators on YouTube? We’ll get a glimpse of what’s in store for media in the coming years from a company leading its transformation.  

    Joe Ward, CEO, xTV

    2:00 p.m.
    Conference Adjourns


    Kristin Luck
    Growth Hacking Consultant

    Dyna Boen
    Chief Revenue Officer

    Hugh Davis
    Critical Mix

    Nitin Patel
    SVP Engineering & IT

    Ted Saunders
    Manager, Digital Solutions

    Venue |Loews Philadelphia Hotel

    Loews Philadelphia Hotel
    1200 Market Street
    Philadelphia, PA, 19107
    Visit Hotel Website

    Soaring 33 stories, the Loews Philadelphia Hotel is a genuine landmark. In fact, this 1930s structure (originally a bank) was the nation’s first skyscraper. Located in the heart of Center City, and just six blocks from the iconic Liberty Bell, you are poised to enjoy a quintessential Philadelphia experience. Spend a moment in the stunning lobby with its original bank vault doors, rare woods, and Cartier clocks, and you’ll immediately appreciate the art in art deco. It’s no wonder this property was recognized as one of the "World’s Best” by Travel + Leisure readers.

    Register & Reserve
    • Reserve your room by Friday, May 8 to receive the discounted CASRO rate of $179 per night
    • Contact Reservations at 1-888-575-6397and reference CASRO
    Room Reservations/Deadlines: CASRO has reserved a limited number of sleeping rooms at the Loews Philadelphia Hotel at a rate of $179 per night. The hotel room/rate reservation deadline is Friday, May 8, however, this rate is only guaranteed aslong as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after May 8, the hotel will take reservations on a rate and space availability basis only. The on-site registration rate applies only to those who stay at the event's host hotel within the CASRO room block. This requires that attendees book their room directly with the hotel (either via phone or online) and reference the CASRO group when doing so. Other methods, such as booking through travel agents or travel websites (Travelocity, Orbitz, etc.) will not allow you to be included in CASRO's contracted block and therefore the on-site registration rate will not apply.Cancellation Policy CASRO reserves theright to release your sleeping room back into the hotel's inventory if you do not register to attend this conference within five days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for cancelling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO also will not be held responsible for any costs incurred due to attendees' inability to travel as a result of inclement weather.


    There are a number of options for getting to the hotel from the Philadelphia International Airport:

    Taxi Cab: Expect taxi cab fare to be between $25 and $30 each way and an approximate 15- to 20-minute ride. Taxis are available outside of baggage claim.

    Shuttle Service: Shuttle van fare is approximately $10 per person each and is also available outside of baggage claim near Regional Rail R1. Shuttle vans visit multiple hotels en route to the hotel.

    SEPTA: Catch the regional railway from the airport to the SEPTA station located across the street from the hotel. Paying the cash fare of $2 (exact fare required) on transit services is the simplest way to ride, however tickets, tokens and passes offer additional savings. Click here for schedules and more information.

    Exhibitors & Sponsors



    Exhibit Information

    Exhibit Space - 6' X 3'
    Member $2,995
    Non Member $3,595

    Exhibit Space - 8' X 3'
    Member $3,450
    Non Member $4,050

    Exhibit Space - 10' X 3'
    Member $3,950
    Non Member $4,995

    Exhibit space includes: One Conference Registration, * 2 Client Passes, skirted table, two chairs, electric, wifi access. plus benefits listed below

    Click for more info.
    • Company logo included on event webpage
    • Company logo featured on conference brochure
    • Company description/logo included in the conference mobile app and printed program
    • Conference proceedings for all exhibitor representatives
    • Mailing addresses for all attendees provided after conference
    *Included with your exhibit registration you are entitled to 2 Client Passes. The client must be an ender-user/corporate research client. CASRO reserves the right to not accept registrations made via a client pass if the individual is not deemed to be a client. Contact us if you have any questions. Client passes must be registered by May 8.

    Sponsorship Information
    Multiple sponsorship opportunities are available which provide your company with extensive visibility with attendees before, during and after the conference.
    To secure a sponsorship or request additional information, please contact us.

    Premier Sponsorship

    With this sponsorship you receive:

    • 10-foot x 10-foot Exhibit Space
    • Logo featured at top of event webpage
    • Enhanced mobile app listing
    • Sole logo featured on back cover of event brochure
    • Company description/logo included in the conference mobile app and printed program
    • Sole logo on event cover slide shown during event
    • Logo featured on conference promotional e-mails
    • Exclusive opportunity for branded giveaway item (notebook, etc.) in session room
    • Rotating ad in conference mobile app
    • A list of all conference attendees (only company to get e-mail addresses)
    • Banner ad in four CASRO Connections e-newsletters (e-mailed bi-monthly to 3,000+ MR executive

    Sponsorship Benefits:

    • Company logo included on event webpage
    • Company logo included in conference brochure
    • Company description/logo included in the conference mobile app and printed program
    • Conference proceedings; mailing addresses for all attendees provided after conference
    • Sponsorships DO NOT include conference registration
    • Meal Sponsorships include signage (provided) at food & beverage stations; opportunity to place your own branded signage and opportunity to put a giveaway item at each place setting.

    Tuesday Night Welcome Reception

    Member - $1,500
    Non Member -$1,995
    Includes signage (provided) at food & beverage stations; opportunity to place your own branded signage and put a giveaway at each place setting.

    Day 1- SOLD

    Day 2 - SOLD

    Includes signage (provided) at food & beverage stations; opportunity to place your own branded signage and to put a giveaway at each place setting.

    Member - $1,500
    Non Member -$1,995

    Contact us for times and additional details
    Include signage (provided) at food & beverage stations.

    Cocktail Reception

    In the exhibit area following adjournment of Day 1.

    Dinner & Entertainment

    Includes signage (provided) at food & beverage stations; opportunity to place your own branded signage and giveaways.

    Keynote Sponsor

    Business Center
    Member - $1,000
    Non-Member - $1,500

    Mobile App Sponsor

    General Sponsorship
    Member - $495
    Non Member -$695