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Senior Management Series

As executives move up the ladder, they often are tasked with responsibilities beyond their core education and expertise. Many market researchers are asked to leave their comfort zones to manage finance, operations, HR and other critical areas in business. This series explores several aspects of non-research management and provides expert advice and peer perspectives to help you better address myriad issues in your business.

Exit Strategies & Transition Navigation
Complimentary Webinar for CASRO Members

July 14, 2-2:45 p.m. ET

Framing Your Innovation Process - Build, Buy or Rent?
Recording

MR Technology - The Basics
Recording

Future-Proof Your Company With The Right Talent & Skills
Recording


TeleWorking - Establishing Protocol & Managing Remote Employees
Recording

Sponsored by








$35 each or series for $95


$95 each or series for $195
 




Exit Strategies & Transition Navigation
Complimentary Webinar for CASRO Members
July 14, 2-2:45 p.m. ET

Roughly 10,000 Baby Boomers will turn 65 every day for the next 19 years.

That includes tens of thousands of business owners who are reaching an age where an exit or transition is required and neither the organization nor the individual is prepared for it. Even if you are not approaching retirement age, you may be considering new opportunities. This webinar will help you prepare your market research business and manage it during this critical juncture.

- Is your business ready?
- Is your leadership team ready?
- Are you ready?

The company leader’s personal readiness can often be the biggest impediment to a smooth process. Get the roadmap you need to make wiser, more profitable decisions.

Attendance is confidential.

Audience questions are encouraged - your identity will not be disclosed.

Presented By: Susan Spaulding, Principal, Recalibrate Strategies




Framing Your Innovation Process: Build, Buy or Rent

Recording

What’s the one thing that should have the most impact on your strategy moving forward? Offering solutions that meet your clients’ needs, their environments and challenges. All good, but how do you know which initiatives to take on and where is it best to invest for your company’s optimum return? In this webinar, you will learn:

  • Key trends that are here to stay
  • How to assess client needs
  • Innovation process best practices
  • Whether it’s best to build, buy, rent or partner


    Simon Chadwick
    Managing Partner
    Cambiar L.L.C.


    Read Bio

    Beth Rounds
    Partner, Product and Marketing Strategy
    Cambiar L.L.C.

    Read Bio

MR Technology - The Basics

Recording

Technology permeates the world of market research as well as our daily business operations. There’s a lot to keep tabs on and it’s particularly daunting when we’re not schooled in technology or don’t have time to keep up with the constant advancements. This webinar will provide tips and best practices in a variety of key areas – from a strategic standpoint, to a framework to evaluate technology, to the key technologies that can benefit your organization.

Your Tech Strategy – What to develop and what to avoid; when to outsource; how changes in the MR industry impact how to use technology.

Evaluating Technology – What to look for as you assess any technology solution. Four key steps in the path, how to get the most from vendor demonstrations.

Your Tech Tools – What new tools have the potential to impact your organization? We’ll look at collaboration platforms/project management, analysis (including text analytics), report automation, insight curation and more.




Christian Super
Arborwood Partners

Read Bio
Andrew Jeavons
Founder
Mass Cognition

Read Bo



Future-Proof Your Company

With the Right Talent & Skills

Recording

Looking forward to the world of tomorrow, we can confidently say that it will be a world in which mobile and big data will be major influencers and the structure of insights generation within major corporations will be different. We will rely on new tools, new ways to integrate and synthesize data and a new workforce – the Millennial generation. Based upon in-depth study of the leading trends impacting the business intelligence industry now and in the future, our presenters will provide a valuable map to help guide your preparation.
You'll learn:
  • Shifts in business models impacting talent and skills needs
  • The future role of data analytics
  • How to put a plan in place
  • How Millennials can be one of your greatest assets


Simon Chadwick
Managing Partner
Cambiar L.L.C.

Read Bio


Beth Rounds
Partner, Product
and Marketing Strategy
Cambiar L.L.C.
Read Bio

TeleWorking-Establishing Protocol &

Managing Remote Employees

Recording

Telecommuting, teleworking, work-from-home – it goes by many names and is not a new trend in
market research or many other industries. However many companies are still finding their way in
terms of handling it. Should it be embraced or discouraged? Be an option for every employee or
just those with certain responsibilities? How can it best be monitored? How can staff who work
remotely still feel like they are part of the team? Learn best practices from companies across many industries, find out how other market research companies are handling it, and have your specific questions answered in this webinar.


Chris Carmean
Senior Director, People Engagement
Gongos, Inc.

Read Bio

Kenneth Matos
Vice President of Research
Life Meets Work

Read Bio

Jim Bryson
CEO
20/20 Research

Read Bio

 



About Our Presenters


Exit Strategies & Transition Navigation

Susan Spaulding, Principal, Recalibrate Strategies
Susan is the founder of Recalibrate Strategies, a consultancy formed to help companies redefine their market strategy and accelerate growth. She leverages her experience that combines advertising firm executive leadership, CEO of a brand performance consultancy (Market Directions) and one of three principals of a Honomichl 50 global market research consulting firm (The Pert Group) as well as time as a CASRO Board member. During her tenure as a CASRO Board member Susan was instrumental in forming CASRO education programs and in shaping CASRO’s value proposition.

As the owner of Market Directions, she transformed her firm from a traditional research firm to one that focused on brand performance. She was able to transfer the experience of establishing Market Directions as a consulting firm to The Pert Group where again, the organization was transformed from a traditional marketing research firm to a global market research consulting leader.

Susan has developed a systematic approach to marketing, combining her own experience with an international small business marketing program, Duct Tape Marketing.

Because of her long career as a leader in the market research industry, she knows how difficult it can be to devote time to marketing the business while simultaneously producing great client work. Susan also understands how challenging it is to find and consistently carry through a point of differentiation and how to more intimately use the networks you have as referral sources.

Framing Your Innovation Process - Build, Buy or Rent?


Simon Chadwick, Managing Partner, Cambiar L.L.C.

In his career in the market research industry, Simon has started a number of successful companies and restructured a number of challenged companies. Before forming Cambiar, Simon was Global CEO of NOP World, a $400 million market research and consulting concern. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive research companies in the UK, U.S., Europe and Asia. Simon has run a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia. Simon is a leader in the market research and marketing industries; he serves on the CASRO Board of Directors (he was the association’s Chair in 2004) and was a member of the Board of Trustees of the Marketing Science Institute. He has been a member of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Beth Rounds, Partner, Product and Marketing Strategy, Cambiar L.L.C.
Beth brings a wealth of experience to the Cambiar team. She has worked for a number of leading research agencies, from small/mid-size firms to pre-IPO to large global operations, leading operations, sales and marketing teams. With this broad background, Beth approaches each assignment strategically, focusing on differentiation, positioning and ultimately sales effectiveness. She works alongside leadership, sales and marketing staff to set strategy, align resources and goals, and mentor staff. From one-time assignments to acting as interim-CMO, Beth fills a need many Cambiar clients have. Beth has a passion for developing the strategy, creating the right culture and talent, and mentoring others. She holds a BA in Sociology from Trinity University.

Technology Issues

Christian Super, Arborwood Partners

Christian is a visionary IT/consumer intelligence executive with a proven record of innovation, product management, and technology leadership for global marketing research companies. Today, he is helping agile, innovative organizations identify business opportunities from technology through Arborwood Partners. Christian held senior positions at Ipsos and played a key role in major technological changes through the introduction of CATI, the development of research databases, the transition to Internet technologies, and the development of client portals. He has spoken at numerous conferences, published articles on technology, and lectured at Temple University. Christian was educated at the University of California, Berkeley and UCLA.

Andrew Jeavons, Founder, Mass Cognition
Andrew founded Mass Cognition last year to provide clients with fast, affordable text analysis solutions for any size project. Previously Andrew served as CEO of Survey Analytics, a SaaS survey platform provider. He was the original developer of the E-tabs data delivery system and also developed telephone and web interviewing systems in the USA, UK and Australia. He started his career as a software developer for Quantime and also has worked on the marketing and sales side of the business.

Future-Proof Your Company with the Right Talent and Skills

Simon Chadwick, Managing Partner, Cambiar L.L.C.
In his career in the market research industry, Simon has started a number of successful companies and restructured a number of challenged companies. Before forming Cambiar, Simon was Global CEO of NOP World, a $400 million market research and consulting concern. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive research companies in the UK, U.S., Europe and Asia. Simon has run a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia. Simon is a leader in the market research and marketing industries; he serves on the CASRO Board of Directors (he was the association’s Chair in 2004) and was a member of the Board of Trustees of the Marketing Science Institute. He has been a member of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Beth Rounds
, Partner, Product and Marketing Strategy, Cambiar L.L.C.

Beth brings a wealth of experience to the Cambiar team. She has worked for a number of leading research agencies, from small/mid-size firms to pre-IPO to large global operations, leading operations, sales and marketing teams. With this broad background, Beth approaches each assignment strategically, focusing on differentiation, positioning and ultimately sales effectiveness. She works alongside leadership, sales and marketing staff to set strategy, align resources and goals, and mentor staff. From one-time assignments to acting as interim-CMO, Beth fills a need many Cambiar clients have. Beth has a passion for developing the strategy, creating the right culture and talent, and mentoring others. She holds a BA in Sociology from Trinity University.

TeleWorking -Establishing Protocol & Managing Remote Employees


Chris Carmean
, PHR, SHRM-CP; Sr. Director, People Engagement, Gongos, Inc.
Chris believes in banking on the "human" in HR. Encouraging the growth of her fellow colleagues, she continually arms people of all levels within the Gongos Enterprise with the resources, tools and opportunity to become better colleagues and managers. Her warmth shines through every day through her approachable and accountable demeanor – that…and the large basket of candy in her office! Employee attraction, engagement, retention and progressive work environment strategies are everything to Chris, as evidenced through her career path, which includes senior level human resource and talent management positions at both ePrize and Compuware Corporation in Metro Detroit.


Kenneth Matos
, Vice President of Research, Life Meets Work
Ken is the author of The Workflex & Telework Guide. He recently joined his current organization from the Families and Work Institute, where he served as Senior Director of Research. Families and Work Institute was founded in 1989 and provides research that takes on emerging issues before they crest and includes some of the most comprehensive studies of the U.S. workforce available. He conducts research on a wide range of workforce and workplace issues, including diversity, work-life fit, and workplace effectiveness. His responsibilities there included identifying emerging employment issues and trends, conducting analyses, writing reports and speaking on the findings from the Families and Work Institute’s ongoing nationally representative studies—the National Study of Employers and the National Study of the Changing Workforce. Ken co-directed When Work Works, a project on workplace flexibility and effectiveness, in collaboration with the Society for Human Resource Management (SHRM). The When Work Works Award recognizes employers for providing workplaces that are beneficial to both employers and employees.​​

Jim Bryson
, CEO, 20/20 Research, Inc.
Jim is Founder and CEO of 20|20 Research, a provider of global online research services and research facilities in Nashville, Charlotte and Miami. The company has consistently been named among the most innovative research firms in the world and its facilities are annually "Top Rated” by Impulse. Jim served three terms as President of QRCA and is currently an MRA Board member. In 2013, Research Business Report named Jim as its Market Research Executive of the Year. He is a former Tennessee State Senator and is founder of The Joseph School for orphaned children in Haiti.