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2013 Annual Conference Recap

Saturday, October 12, 2013  
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38th CASRO Annual Conference
October 7-10, 2013 | Four Seasons Westlake Village | Los Angeles, California

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It began with a standing ovation for renowned trendspotter and author Magnus Lindkvist, who provided a provocative, humorous and mind-expanding take on how to frame long-term planning. It ended with a stellar session from four exceptional professionals who have made a significant impression on their colleagues and are determined to do the same on the practice of market intelligence and opinion gathering. Throughout, the 2013 CASRO Annual Conference kept attendees focused on the future of the industry and the role of their businesses in it.

Lindkvist set the tone by deftly pointing out the slow, invisible forces that often disrupt the best-laid long-term plans. He followed with compelling possibilities of what may be ahead, while providing some practical tools to help us better plan and deal with everyday situations. Bookending Lindkvist's keynote was the "Researchers of the Future" panel, which delivered such comments as:

  • Bigger companies should be quaking in their boots ... it's the smaller companies that are going to innovate.
  • Report formats that are now commonly used have to go. We live in a world of design and infographics. This is not reflected in a lot of MR deliverables.
  • Integrating methodologies is critical; presenting research and comparisons of new methodologies is crucial and will help "calm the hysteria."
  • The "must answer question": How is what you are offering me going to help me change someone's behavior?
Attendees also heard from professors now educating the next generation of leaders in our field and received advice and perspective from several research company leaders and other expert voices from outside the industry.

 


Magnus Lindkvist
got the conference off to a rousing start, receiving a standing ovation for his keynote presentation. He then chatted with attendees while signing copies of his book, When the Future Begins.









The Waterfall Lawn
provided a spectacular
backdrop for several events.











Kantar CEO Eric Salama,
Honorary Conference Chair, kicks off Day 2.



2013 Annual Conference Co-Chairs
Jeff Miller
, President & CEO of Burke, Inc. (left) and
Dan Coates
, President of Ypulse, Inc.
flank CASRO President Diane Bowers.




Wednesday evening’s cigar bar and Scotch flights had attendees up until late in the evening.










Finbarr O’Neill, President of J.D. Power, welcomes attendees to his company’s headquarters' home of Westlake Village, CA.







Compliments and questions are directed at
Randy Brooks, President of Directions Research,
as he signs copies of his book, Profit Magic,
following his presentation.



University of North Carolina Professor
Ron Williams
signs copies of his book,
The Value Path.



Susan Schwartz McDonald (left), CEO of National Analysts Worldwide, moderates a session featuring industry visionaries Kim Dedeker, Chair, Americas, Kantar, Dale Lersch, CEO of The Pert Group, and David Sackman, CEO of Lieberman Research Worldwide.



An impressive panel of industry influencers provided their provocative views on the future of research. From left: Kyle Nel, Innovation & International Insights, Lowe's Company, Inc., Kathleen Petryna, Research Analyst, ORC International, Betty Adamou, CEO & Founder, Research Through Gaming, and Aaron Paquette, Executive Vice President, Television & Film, Vision Critical.


 

 



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