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CASRO Announces Publication of Revised Code of Standards and Ethics

Wednesday, September 03, 2014  
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Following review and approval by more than two-thirds of member companies, CASRO has officially enacted a revised Code of Standards and Ethics.

Drafted by a Task Force, chaired by Peter Milla, CASRO’s guidelines and technical consultant, and reviewed and revised over several months, the final Code addresses many significant changes in research techniques and practices.

Specifically, the revisions in the Code include:

  • Inclusion of a set of “Principles for Market, Opinion, and Social Research” which are shared with other national and international research associations, particularly, with the 38 national associations in the Global Research Business Network (GRBN).
  • Changes in Research Terminology. For example, research “respondents” are now often referred to as research “participants,” particularly in online research or observational research. Also, research participation may be “active” or “passive.”  The revised Code explains these terms.
  • The importance of “Transparency” in our relationship with research participants has been emphasized in statements about Informed Consent and Disclosure of Client Identity in the section on “Transparency and the Avoidance of Harassment.”
  • The revised Code includes a section on “Children, Young People, and Other Vulnerable Populations.”
  • The section called “Internet Research” has been changed to “Special Considerations for Online and Mobile Research” and focuses on email and text message solicitation standards.  Other online and mobile research guidance is provided in the GRBN Mobile Research Guidelines that CASRO co-authored with MRS (UK) and AMSRS (Australia), the ESOMAR/GRBN Guidelines for Online Sample Quality (currently being finalized), and Online Research Guidelines that CASRO and GRBN are working on together with ESOMAR.
“We were pleased to receive so many thoughtful comments and suggestions during the revision and voting process,” noted Diane Bowers, CASRO president. “It affirms to us that the CASRO Code is an important credential for our members and the research industry, and that it is, indeed, a ‘living document’ that is both responsive and principled.”   

CASRO encourages its members to share the revised Code with clients and business partners. As always, any questions regarding the Code, its interpretation and application, may be directed to CASRO:; 631-928-6954.

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