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CASRO Announces Research Organization, Entrepreneur Award Winners

Thursday, October 2, 2014  
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At its 39th Annual Conference in Denver (September 30-October 2) CASRO announced the first recipients of its new “Research Organization of the Year” and “CASRO Entrepreneur of the Year” Awards.

The CASRO Research Organization of the Year Award recognizes a company that “has demonstrated leadership, overall consistency, and excellence in the planning and execution of its research services.” Having grown its revenue and client base substantially during the past five years while also reporting exceptional employee and client satisfaction, Morpace earned the honor for 2014.

Also honored was Ditto Labs, which was named “Research Entrepreneur of the Year”, recognizing a company that (a) has introduced a major, impactful new direction or service to its research business portfolio or (b) is new to the research industry, providing leading edge and innovative services that expand and extend traditional market, opinion, and social research into new directions. In addition to bragging rights, Ditto took home a $5,000 prize, underwritten by award sponsors Cambiar and Kantar Health.

Morpace, based in Farmington Hills, MI, is noted for embracing technology to automate processes as it has expanded into new geographic markets and industries. The company also is credited for giving back – both to employee-chosen charities and to the industry at large. Morpace president Duncan Lawrence, who accepted the award, serves on the Advisory Board of Michigan State University’s MS in Marketing Research program, and played a key role in MSU’s widely acclaimed “Educating the Market Researcher of Tomorrow” Symposium held in May 2014.

Founded in July, 2012, Cambridge, MA-based Ditto Labs employs unique technology that puts into context billions of consumer-posted photos that feature brands. According to Ditto, which received award testimonials from Nissan and others, approximately 85% of the photos it finds that feature brands appear without accompanying textual references. Market researchers can use the Ditto tool as an “always-on digital ethnography to understand how consumers are using their brand and competitive brands in the wild.”  

CASRO acknowledges the excellent work done by all of the companies that were nominated for these awards and thanks the distinguished panel of research industry leaders who reviewed the submissions and selected the winners. This year’s judges panel included Simon Chadwick, Cambiar; Lynnette Cooke, Kantar Health; Jude Olinger, The Olinger Group; Steve Quirk, Quirk’s Marketing Research Review; and Jeff Resnick, Stakeholder Advisory Services.

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