On Sunday, CASRO and the global research industry lost one of its best leaders and statesmen — Jay Wilson. As a member of CASRO's Board for seven years and Board Chair in 1994, Jay championed CASRO's research business leadership in standards, self-regulation, and global affairs. During his tenure on the CASRO Board, he encouraged the development of relationships with the national associations in Canada, Mexico, and Brazil and closer work with ESOMAR, all of which proved to be wise and productive counsel.
Jay liked bringing people and organizations together in order to battle industry challenges. During the late 90s and the first decade of the 21st century, Jay was a principal architect in developing a global "WAR" plan — "Winning Acceptance of Research" — an initiative to thwart declining respondent cooperation and to fight telemarketing legislation that inadvertently restricted marketing research. The result of this and many other battlefronts was to safeguard our industry's self-regulation and to define the research activity as distinct and separate from marketing and advertising activities. CASRO was fortunate to have Jay's leadership during this challenging time.
As you will see in this wonderful tribute from Simon Chadwick, Jay’s career was multifaceted and extraordinary. What is remarkable to me is how much genuine interest Jay had in the people he befriended throughout his adventurous life. I was one of those people, and I am thankful to have worked with him, to have enjoyed his rich sense of humor, to have listened to his stories and his laughter, and, now, to remember him as a dear and wonderful friend.