Steve August, Founder & CEO, Revelation
Behind the titles you’ll find someone who’s fascinated with design, technology and smart methodology—and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. In his several lives before Revelation, Steve turned his hand to video documentaries, business intelligence consulting, and songwriting, including several TV credits. In fair weather, Steve can be found plying the local waters of the Portland, Oregon area in sailboats of various sizes.
Gloria Park Bartolone, SVP, Global Fieldwork Operations, Maritz Research Inc.
Gloria is a non-traditional technology leader who has innovated research data collection methods. Under her direction, Maritz Research has advanced web -based survey research by managing technology advances and market research considerations. Three years ago, following a prediction that unintended Maritz mobile respondents would grow from single digits to over 50% by early 2014, she led a cross-functional Mobile Advisory Board focused on improving web-based surveys accessed on mobile devices. She often is called on by industry organizations to develop mobile standards and speak at conferences
Diane Bowers, President, CASRO
Diane is the chief staff executive of CASRO, whose membership consists of about 350 research companies in the U.S. and globally, reflecting about 85% of the U.S. and one-third of the global research industry. In addition to leading CASRO, Diane is actively involved in the national and global research community as a speaker and advocate for research quality, integrity, and industry self-regulation. Diane has been a member of the Board of Advisors of four U.S. graduate programs in marketing research. She is also a member of the Board of Directors of The Roper Center for Public Opinion Research at the University of Connecticut. She is a Past President of the Market Research Council (MRC), the Research Industry Coalition (RIC), and the Council for Marketing and Opinion Research (CMOR). In 2006 she received the "Research Industry Impact and Prestige Award" from the Master of Marketing Research Program at the School of Business of Southern Illinois University at Edwardsville.
, CEO, 20|20 Research
Jim is Founder and CEO of 20|20 Research, a provider of global online research services and research facilities in Nashville, Charlotte and Miami. The company has consistently been named among the most innovative research firms in the world and its facilities are annually "Top Rated” by Impulse. Jim served three terms as President of QRCA and is currently an MRA Board member. In 2013, Research Business Report named Jim as its Market Research Executive of the Year. He is a former Tennessee State Senator and is founder of The Joseph School for orphaned children in Haiti.
John Carroll, Global Head of Customer Experience Innovation, Ipsos Loyalty
John regularly speaks at major conferences (Beijing, Delhi, London, New York, Santiago, and Singapore in 2012-14), publishes thought leadership, and is interviewed by the media, especially in the areas of Big Data, Enterprise Feedback Management, and Customer Journey Mapping. A dual national of the United States and Ireland, he worked previously at McKinsey & Company and Deloitte and earned an MBA with distinction from Kellogg and a Bachelor of Science in Foreign Service from Georgetown University.
Patrick Comer, CEO, Federated Sample
Patrick has more than ten years of experience with start-ups as a founder, investor, and executive, with seven years of experience in the market research industry. As CEO of Federated Sample, he is leading the effort to revolutionize the sample industry. Previously, he led OTX Research’s effort to improve sample acquisition and routing technology, resulting in the company’s acquisition for $71M. He got his entrepreneurial start in the halcyon days of dot-com as Chief of Staff of govWorks, an e-government start-up raising $65M in the US. He has his MBA from Columbia Business School and BA from Sewanee.
Josh Cormie, Senior Vice President, Fresh Intelligence
Josh brings an entrepreneurial spirit with an excellent track record of building business. With 13+ years of experience in research, he has managed a wide range of research including communication/ad pre-testing, ad and brand equity tracking, as well as employee and customer satisfaction across categories such as CPG, pharma, automotive and financial services. Most recently, Josh was a VP at Ipsos ASI where he focused on creative and communication strategy pre-testing.
Melanie Courtright,Senior Vice President, Client Services, Americas, Research Now
Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research, including online, mobile and social. Melanie has a Bachelor’s degree in business administration and marketing. She also serves on the board for the Marketing Research Association, and is a respected writer and speaker.
Hugh Davis, Managing Partner, Critical Mix
Hugh has over 15 years of experience in developing internet-based businesses. He helped to create Greenfield Online in 1994 and played a significant role in transforming the business from a two-person start-up into a global, 600+ employee, publicly traded company. He was instrumental in the sale of Greenfield Online to the Microsoft Corporation in 2008. Hugh is experienced in managing operations, strategy, marketing, and entrepreneurship.
J.J. De Simone, Data Analyst, Insights Meta
As Insights Meta’s lead Data Ninja, J.J. drives quantitative analysis for custom research studies. J.J. has an extensive background in academic research. He holds a Bachelor’s degree in Mass Communication from Baker University, a Master's in Journalism from the University of Kansas, and a Master's in Mass Communication from the University of Wisconsin-Madison.
Nick Drew, Head of Research, Yahoo! Canada
Nick has spent more than ten years on both the agency and client sides of research across three continents. He has a wealth of experience developing innovative and robust studies in response to business objectives and industry needs. Integral to his success has been his ability to bridge the gap between research rigor and compelling, market-relevant output. Beyond execution, Nick also excels in research strategy, devising and building research programs, collaborating with and directing cross-functional stakeholders to answer business needs and ensuring the delivery of research excellence throughout.
Nick Drewe, Creative Technologist, The Data Pack
Nick is the founder of The Data Pack, an agency created to help brands and businesses understand the power of social data, and help them explore ways to integrate data collected from social media into marketing and research projects. Nick is interested in the way people increasingly share, and often over-share, information about themselves online via social media, and how we can collect and experiment with, and interpret that data into creative and meaningful insights.
, Marketing Research Manager, Global Content Marketing & Research, Salesforce ExactTarget Marketing
Julie is responsible for managing all of ETMC’s global marketing research initiatives, including brand perception, consumer behavior, and digital marketing studies. Prior to ETMC, she spent 15 years working for Walker Information as the Vice President of Data & Report Processing where she managed the back-end operations, including data entry, coding, tabulations, and reporting. She began her career as a Visual Basic Programmer and Data Visualization Expert at Walker Information. In 2006, she received the Women & Hi-Tech Leading Light Award for Distinguished Use of Technology in the Service Industry. Julie earned her bachelor’s degree from Oklahoma State University and her master’s degree in business administration from Anderson University.
Kate Ertmann, President, Animation Dynamics, Inc.
Kate@GOK8, is a businesswoman, seasoned speaker, thought leader and a charitable advocate. A professional child actor in the 1980s for kid’s television programming and commercials, she renounced her Hollywood hopes in favor of a telecommunications degree from Ohio University. In the course of her career, she produced the independent feature film Pop, is one of the founders of the Portland chapter of Women in Animation, and is an active member of many industry organizations. She is a trust-board member of the Portland Rotary Club and also serves on the board of Bradley Angle, the oldest domestic violence services organization on the west coast. Kate became a partner at ADi in 2000, and in 2008 became sole owner of Animation Dynamics, leading the company to produce innovative 3D animation for a myriad of international clients, and a variety of marketing, advertising, educational and training needs. Her energetic leadership style can best be defined by the tattoo that runs the length of one arm: a series of mathematical equations that represent movement – all led by the word GO.
Bob Fawson, Chief Access, Supply, & Engagement Officer, SSI
Bob worked at Opinionology before it joined with Survey Sampling International to form SSI. While at Opinionology, he expanded the company's portfolio of online sampling methods and improved methods for managing online panel inventories. Known for his expertise across diverse topics—from panel recruiting to sample routing to Address-Based Sampling—he is a frequent speaker at market research events. He holds an MS in Political Science and an MS in Applied Economics from Utah State University.
Rachel Geltman, CEO, Video Chat Network
Rachel’s roots are in the West, growing up in Boulder, Colorado, and attending college/grad school in California and Arizona. Rachel pursued an account planning career in New York, where she became well regarded for her ability to synthesize data and get to transformational insights. Her entrepreneurial spirit led next to a consulting practice, working with agencies/clients across every possible demographic, product category and methodology. With a never-ending quest to find "a better way", Rachel founded Video Chat Network. Through the convergence of video technologies with a digitally savvy consumer, clients quickly embraced VCN’s real time "Reality Research" approach to qualitative research.
Steve Gittelman, President, Sample Solutions
Steve is Sample Solutions’ Chief Science Officer as well as the company’s CEO. His background is in statistics and sampling methodology, with thirty years of industry experience. He has been the driving force behind his company’s leading online sample quality science, is a research industry thought leader, and a frequent conference speaker. Steve has a passionate approach to life; he writes historical biographies and has been the president of numerous museums and societies.
Pat Graham, Chief Solution Strategist, GfK
During 13 years at Knowledge Networks (acquired in 2011 by GfK), Pat has held several senior executive roles with responsibility for managing both the line and corporate functions of the business, most recently as Chief Marketing Officer. In her current role as Chief Strategy Officer, she is responsible for identifying the strategic direction of the firm along with capabilities, alliances and partnerships that drive future growth. Pat brings depth of senior executive experience in general management, strategic marketing and product development, operations, and expanding profitable client relationships in information and technology-based businesses. Previously, as Executive Vice President, Consulting Services at Nielsen, Pat led a 1000+-person organization that grew revenue to $280 million and had hands-on involvement with such Fortune 500 consumer packaged goods clients as Kraft. Prior to that, she was Senior Vice President at IRI. She holds a Master's in political science from Rutgers University.
Steve Gutterman, President, GeoPoll
Steve is the President of GeoPoll, a mobile surveying platform revolutionizing the way data is collected. For 15 years, he has built companies that use technological innovation to propel growth. From 2005 to 2011, Steve was president and managing director of MBH Enterprises, a holding company that acquires controlling interest in financial service and B2B companies. Prior to MBH, Steve served as EVP and COO of E*TRADE Bank, a $35 billion federally regulated thrift institution. He holds a JD/MBA from Columbia University and serves on several boards, including the State of Colorado Venture Capital Authority.
Ofer Heijmans, CEO, Dooblo
Ofer heads the business side of things at Dooblo, including product, strategy, marketing and sales. Prior to Dooblo, Ofer was part of the Mamram elite computer unit of the Israeli IDF and holds a B.A in Economics & Management.
Mark Kershisnik, Senior Director Global Market Research & Operations, Eli Lilly and Company
Mark has over 35 years of experience in healthcare. He has worked at Eli Lilly and Company for the past 31 years and has had multiple roles in Sales, Marketing, Market Research and General Management in several countries. Mark has been part of the Lilly Market Research organization for the past dozen years and leads several aspects of its function and capabilities. Currently he is responsible for Market Research Global Core Operations, which includes compliance, project management, information management, the CLUE center, training and corporate customer research on a worldwide basis. His areas of interest and focus have been on transforming the practice and impact of market research and management of knowledge to provide cross functional teams with the capability to feel, touch, see, sense and measure the needs and impact of customers on a continuous basis. Mark is a Registered Pharmacist and earned a B.S. Pharmacy and an MBA (Marketing and Finance) from the University of Wyoming.
Kurt Knapton, President & CEO, Research Now
Kurt is responsible for the company’s overall performance and development. He initially joined the company in2000, leading the company’s client development and strategy efforts. He was also responsible for the global revenue of the company until February 2008, when he left to pursue both charitable work with the Restore Hope Project and co-found Abundant Energy, LLC. Kurt earned his MBA degree from Dartmouth's Amos Tuck Graduate School of Business and was an Honors Program graduate at Baylor University, where he holds a BBA in Management and Information Systems.
Sarah Kunst, Investor Board Member, Venture for America
Sarah is a Commission Member at the New York City Department of Education Business and Finance Industry Commission, and Investor Board Member at Venture for America. She previously ran business development for Inporia.com and their mobile app, Kaleidoscope, and also has worked with Guest of a Guest, Chanel, Red Bull and Apple among other companies. She’s been named one of Business Insider’s 30 most important women under 30 in Tech, is a judge for Time Magazine’s 30 Under 30, and writes a column for The Daily Beast. She graduated from Michigan State University and splits her time between New York City and San Francisco.
Kyle Lacy, Director, Global Content Marketing & Research, Salesforce Exact Target Marketing Cloud
Kyle leads an effort to build and distribute an ongoing research series that sets aside theories and assumptions about consumer online preferences and focuses instead on solid data collected through a combination of focus groups, experiential research and online surveys. He is the author of three books, Twitter Marketing for Dummies (2009), Branding Yourself (2010), and Social CRM for Dummies (2012). Prior to joining Exact Target, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacyor visit his blog at KyleLacy.com.
Nick Langeveld, President & CEO, Affectiva
Prior to joining Affectiva, Nick was vice president of strategic business development for Nielsen Online with a primary focus on structuring and managing strategic alliances. Prior to his role at Nielsen, Nick served as vice president & CFO for BuzzMetrics, a social media monitoring business that was sold to Nielsen in 2007. Before that he was a principal in the business development group at IBM focusing on alliances and investments. Nick began his career at Goldman Sachs as an analyst in the equities division. He holds an MBA from Columbia University and a BS from Villanova University.
Kristin Luck, President & CMO, Decipher
Kristin, president & CMO of market research services firm Decipher, has a diverse background that includes a strong technical knowledge of online research systems and new product development combined with traditional research experience. She continues to be a tireless innovator within her industry, and has been an instrumental force in significant advancements in market research methods. Kristin has won several regional, national and international awards for her work, including two 2012 Stevie Awards for "Female Executive of the Year” and "Women Helping Women” for her work in founding the women’s networking group Women in Research (WIRe).
Tim Macer, Managing Director, meaning limited
Tim is the founder of meaning ltd, a UK-based consulting company specializing in the application of technology to market and opinion research. Tim has established a reputation internationally as an authoritative, independent analyst and commentator on software for survey research, and is often called on by industry bodies, companies and individuals to provide an independent perspective. He is a member of the editorial advisory board for the International Journal of Market Research, a full member of MRS, and serves on the committee of the Association for Survey Computing (ASC). His work on a technology project for the Internet bank Egg won the MRS Research Excellence and Effectiveness Best New Thinking award in 2007. Tim contributes to Research magazine in the UK and Quirk's in the USA—on software and technology, and has published numerous papers and articles on the subject. In 2011, Tim was appointed Honorary Research Fellow at the Winchester Business School, University of Winchester. In 2008, with David F. Birks, he jointly edited "Marketing Research: Critical Perspectives", a four-volume anthology of definitive essays and papers, published by Routledge.
David Mazva, Client Service Lead, InfoTools
David is a client lead support at Infotools. Based inChicago, hismission is to help his clients, such as Viacom, Levi’s, Anheuser-Busch and McDonald’s, to get more value from their research data. His marketing experience is broad, having worked for Nextel and Momentum prior to graduate school when he interned at Yankelovich.
Mary McDougall, CEO, CfMC Research Software
Mary is a corporate innovator and software entrepreneur. In 2013, she joined CfMC, a survey management platform provider. Earlier, at BMC Software, she guided product management through the transformation from a traditional software developer to SaaS provider and brought products to market. Earlier she founded IronSpire, a SaaS project collaboration service for general contractors and winner of Microsoft Best Collaborative Solution and four Constructech Gold Vision Enabler awards. Prior ventures include manufacturing automation and supply chain optimization systems. Mary has an engineering degree from Dartmouth College and MBA from Harvard Business School.
Eric Meerkamper, President, RIWI Corp.
Eric brings a wealth of experience in brokering data capture partnerships with corporations, governments, thought leaders and NGOs around the world. He is the former president and co-owner of DECODE Inc., a pioneering firm in using online and emerging research methodologies for many of the world’s largest companies, brands and organizations. Eric serves as co-founder and Chair of the Centre for Social Innovation, which manages over 100,000 square feet of co-location space in Toronto and Manhattan. Previously he was Board Chair, Daily Bread Food Bank, and vice president at Bariston Inc., an international market development organization, where he led Latin American market expansion.
Elizabeth Merrick, Senior Manager, Customer Insights, HSN
Elizabeth is a strategic marketing research professional who has held positions across the research industry on both the supplier and client side. Her research experience spans across qualitative and quantitative methodologies, domestic and international markets, and over a dozen industries. At HSN, Elizabeth manages strategic research initiatives with a focus on the customer experience for the $3.3 billion interactive multichannel retailer. She also leads efforts to integrate marketing research with insights sourced from social media, site and database analytics, and secondary research. Additionally, Elizabeth serves on the Board of Directors for the Marketing Research Association.
Peter Milla, Principal, Peter Milla Consulting
Peter is a consultant specializing in information technology and market research with specific expertise in Internet, mobile and healthcare market research. Peter is also an expert in privacy, regulation, security and quality. Previously, Peter was CIO at Survey Sampling International and CIO at Harris Interactive. Peter is active in industry associations and is a frequent conference speaker. He has served on the CASRO Board of Directors and currently plays leadership roles in several industry association workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. He is also the lead CASRO and ANSI representative to the ISO workgroups for standards relating to quality in market research (ISO 20252 and ISO 26362). Peter also serves as a Fellow of the Ponemon Institute, a research organization that is dedicated to advancing responsible information and privacy management practices in business and government.
Grant Miller, VP Innovation & Partner Solutions, RIWI
Grant has spent the last 26 years in the North American market research industry in a wide variety of sales and entrepreneurial roles. After eight years of full-service research training at Generations Research, Grant left to become co-founder and president of Open Minds Recruiting Inc., a Canadian market research field service company that he sold in 2003. As Director, Client Services, Grant helped Greenfield Online open and expand into the Canadian marketplace. He managed the creation and development of Uthink Online − a 600,000+ member panel of High School and College/University students. Since 2009, Grant’s sales roles and consultancy have launched local businesses internationally (Visual Diagnostics/Public Opinions/Crowd Science) and helped international companies open and expand into North America (CINT).
Patrick Panzenboeck, SVP & Partner, C+R Research
Patrick is an experienced and highly educated IT professional, polymath and excellent informal leader with skills and experience ranging from system design, software engineering, market research, machine-learning, microstructure market models, engineering, and finance. He designed and managed the implementation of C+R’s current IT infrastructure and systems, which has helped enable the company enjoy an extended period of growth and innovation. Patrick has a deep understanding of data (structured and unstructured) and data systems and is an innovative thinker who can apply non-market research technology to market research problems.
David Paull, Founder & CEO, Dialsmith, L.C.C.
For more than 15 years, David has led the development and marketing of real time, Moment-to-Moment data collection and research technologies. Since 2009, as Founder and CEO of Dialsmith, David has spearheaded the continued growth of the Perception Analyzer tools and services, which today is used by clients in 45 countries around the world and regularly featured on television networks such as CNN, FOX News, ESPN, Food Network and more. More recently, he has leveraged Dialsmith’s heritage in offline, real time data collection to introduce new online Moment-to-Moment research tools, including Perception Analyzer Online and Slidermetrix.
Jon Puleston, VP of Innovation, Lightspeed GMI
Jon is one of the industry’s main thought leaders in the field of survey design methodology. Since the mid-2000s he has been conducting extensive research examining how to design better online surveys, and his groundbreaking work exploring ways of more effectively engaging respondents in online research and the application of gamification to research has resulted in numerous awards. In 2006 he joined GMI to lead its development of state-of-the-art survey design technology and data capture techniques, and he oversees a team specializing in the development of interactive surveys. Formerly, Jon was a director of Media Intelligence, a research technology business he founded that was purchased by GMI. Media Intelligence developed the industry’s first interactive survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. Previously, Jon directed research for media companies, including outdoor, newspaper and television. He holds a degree in Physics from Bristol University and serves as a visiting lecturer at Manchester, Bath and Exeter Business Schools.
Catherine Rickwood, Director, North America, MESH The Experience Agency
Catherine began her MESH career in London in 2011 working across the company’s largest accounts, before helping set-up its North American expansion in June 2012. Catherine has effectively merged a background in consumer psychology with commercial research to bring new research technologies to her clients.
Ted Saunders, Manager, Digital Research, Maritz Research Inc.
Ted has been involved in all aspects of online and mobile quantitative and qualitative research in his seven years at Maritz. He has led several mobile initiatives and is frequently relied upon for his expertise in all aspects of mobile data collection including mobile web, SMS, native apps and other emerging technologies. Ted has presented the results of Maritz mobile research-on-research projects at the CASRO Technology Conference, The Market Research Event, the AAPOR Annual Conference, and to members of the American Marketing Association. He received an MBA from Washington University and a BSBA from Saint Louis University.
Niels Schillewaert, Managing Partner, InSites Consulting
Niels has 20 years of market research experience and manages consulting and research projects for such clients as Coca Cola, ABInBev, MasterCard, and AT&T. Formerly a Professor of Marketing at the Vlerick Management School, Niels is an ISBM Research Fellow at Penn State University. His work has been published in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, andThe Journal of the Market Research Society.
Marc Smith, Chief Social Scientist, Connected Action
Marc is a sociologist specializing in the social organization of online communities and computer mediated interaction. He co-founded the Social Media Research Foundation, a non-profit devoted to open tools, data, and scholarship related to social media research. Marc is the co-editor with Peter Kollock of Communities in Cyberspace, a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL:Insights from a connected world,a guide to mapping connections created through computer-mediated interactions. Marc received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an adjunct lecturer at the College of Information Studies at the University of Maryland. He also is a Distinguished Visiting Scholar at the Media-X Program at Stanford University.
Mark Simon, Managing Director, North America, Toluna
Mark has been with Toluna since 2005, and took on the role of Managing Director for Toluna North America in 2013. He brings several years experience and success from his former role as Toluna’s UK Managing Director. As well as running the UK business, Mark also headed up Toluna’s Global Technology Practice. The group’s responsibilities include enterprise community solutions (PanelPortal, Toluna Analytics) through to mass market DIY research tools such as QuickSurveys. Before joining Toluna as a founding member of the UK business in 2005, Mark worked for Greenfield Online, a pioneer in internet research (and subsequently acquired by Toluna in 2009). Prior to joining the internet research revolution he had eight years experience in data planning and direct marketing. Mark has a degree in Business Economics and French from Southampton University, England.
Benjamin Smithee, CEO, SPYCH
Ben co-founded SPYCH in 2009 with the goal of helping companies better relate to young consumers. From the beginning, he recognized the opportunity for brands to leverage technology, such as social media and mobile phones, to better understand consumers’ wants and needs. Since launching SPYCH, Ben has become a well-known thought-leader both inside and outside of the industry, having presented at nearly every major industry-related conference around the world. Ben’s passion for people and insatiable curiosity drives him to lead by example - pushing the world of research outside of its comfort zone.
Mary Sobiechowski, Chief Information Officer, Kantar Health
Mary provides technology vision and leadership for Kantar Health’s global business, driving innovation and new product development for market research insights and data analytic products utilized by such clients as GSK, Sanofi, Novartis, Boehringer-Ingelheim, Baxter, Pfizer, Roche, Bayer and Astra Zeneca.
Active in the IT leader community, she is a board member of the Society of Information Management, New York Metro; sits on the Customer Advisory Board of Yammer; is a Digital Transformation Forum Member at Penn State University; a Mentor at Columbia University’s Executive Master of Science and Technology Management program; and leader of the WPP Creative Technology Managers for Interactive & Graphic technologies. Prior to Kantar Health, Mary was the CIO of Sudler & Hennessey, a Y&R/WPP company with a focus on client digital delivery systems. Mary received her B.F.A. from Wayne State University, and AD in Architectural Engineering from Lawrence Institute of Technology.
Sriram Subramanian, CEO, ZoomRx
As CEO of ZoomRx, Sriram is responsible for nurturing and delivering on the company’s overall vision. Sriram is a seasoned life sciences market researcher with broad company and brand research experience. Prior to starting ZoomRx, Sriram worked at ZS Associates. In addition to leading the ZoomRx team, Sriram serves on the Executive Committee of the Pharmaceutical Market Research Group.
Christian Super, Technology Catalyst, Consultant
Christian is an IT and market research executive with 30 years’ of experience in innovation, technology leadership, problem solving, and client relationship management. Today, Christian is helping agile, innovative organizations identify business opportunities from technology. He is also conducting technology evaluations to ensure that organizations choose technology that best fits their business needs. Over the course of his career, Christian played a key role in major technological changes at leading research organizations through the introduction of CATI, the development of research databases, the introduction of Internet technologies, and the development of client portals. Christian has spoken at numerous conferences focused on both information technology and marketing research. He has also published articles on technology and music and is an active producer of music videos.
Anthony Tasgal, Behavioral Economist & Storyteller, POV
Tas, as he is known, worked for over 15 years from 1981 as an Account Planner in London ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever.He started his own Strategic Consultancy, POV, in 1998 specializing in applying new thinking from domains such as science, film and cultural theory and creativity into brand and communication development and training. Since then he has worked with clients and agencies of all hues and denominations on planning, NPD, innovation and what he likes to call "Insightment”. Tas also created and edited the Mintel Inspire product, a trends database for which he wrote in the region of 100,000 words. In the absence of an obvious descriptor, Tas prefers the movie-industry term "Hyphenate” to cover Planner-Trainer-Consultant-Provocateur-Researcher. He has presented at or chaired UK Market Research Society Conference sessions for the last five years. Tas is also a Course Director at the Chartered Institute of Marketing (CIM) running courses on Insightment and Trendstorming as well as a lecturer at Bucks New University, including the MA in advertising. His paper on the influence of different types of science on marketing and research, "The Science of the Brands-Alchemy, Advertising and Accountancy” won the Best Paper Award at the 2003 UK Market Research Society Conference.
Jonathan Tice, Senior Vice President, Decipher
Jonathan has 12 years experience in online marketing research and a background that includes executive and managerial leadership in sales, marketing, operations and product management.With the Market Research Association, Jonathan has served in the past as his local chapter president and as the online subject matter expert on a national level. He has also been a part of research-on-research initiatives with the ARF's Research Quality Forums. Prior to joining Decipher, he served as vice president of Sales at Authentic Response. Prior to that, he founded the market research division for TechTarget. He holds a Bachelor of Science degree from Boston College.
Eric Tsai, Digital Intelligence Manager, Luth Research
Eric leads Luth Research’s Digital Intelligence team in providing best-in-class service and analytics to clients across retail, auto, technology, CPG, consultancy verticals. He is a data expert who works extensively with big data and integrating data from diverse data sources. He is highly skilled in data extraction, data processing and creating meaningful trends out of data. Eric brings a combination of data competence and thoughtful project management approaches to his service to clients. He specializes in social media trends and digital behavior measurement. His domains of digital research expertise cover audience insights, path to purchase, ad effectiveness, general market trends, video consumption patterns, to name just a few.
Gary Vaynerchuk, CEO, VaynerMedia
Already considered a quintessential maven of modern-day marketing, Gary is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert. Gary launched Winelibrary.com in 1997 and helped grow his family-owned liquor store business from $3 million to $45 million by 2005. Although Gary does not consider himself to be a "techie”, he began video blogging in 2005 and established himself as a true social media trailblazer. Gaining nearly 1 million Twitter followers, Gary was included in BusinessWeek’s list of the "top 20 people every entrepreneur should follow.” Gary’s first business book, Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009) hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks. His second New York Times bestseller, The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders around the world. Gary’s newest book Jab, Jab, Jab, Right Hook was released November 2013. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like General Electric and Pepsi Co find their social media voices and build their digital brands. Gary has appeared on countless programs, from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to MSNBC, CNBC, CNN and NPR.
Michael Webster, SVP, Research Solutions, Burke, Inc.
Mike has played a leading role bringing Burke Interactive to the forefront of Internet research. A key developer of Burke's Digital Dashboard®, Mike has designed online reporting solutions for leading-edge clients in a wide variety of industries, including information technology, telecommunications, financial services, and consumer goods. He serves as Burke's resident expert on data collection and online reporting software, working with a variety of languages and platforms.