Researchers must reinvent themselves in a profession challenged by Technology and Big Data. Gain a different perspective of our future, as well as practical tips for effectively embracing the opportunities made available by customer centricity. Attendees will receive a copy of the presenter’s book, Winning Customer Centricity.
Peril or Promise? A Look at Data Quality in Survey Research
Rising costs and declining response rates have been driving many survey researchers from telephone to online. But is phone dead? Are online samples ready for prime time? This presentation examines data quality in both telephone RDD and online surveys - and what researchers are doing to improve it.
Courtney Kennedy, Director of Survey Research, Pew Research Center
"The Pursuit of Authenticity: How mirroring human relationships leads to better insight”
Customer expectations are changing and with that, so too are the ways researchers engage with the people they hope to learn from. This involves a re-evaluation of our overall approach, not just the tools and tactics the research industry uses. It is a complex, multi-part process that starts with examining the concept of research-as-an-experiment and the clinical construct of "the respondent." It’s time to adopt a more human philosophy that explores the value of creating authentic, on-going customer relationships that evolve and improve over time. These relationships must mirror the way we interact and engage with people in an effort to build trust and confidence, and ultimately, to deliver high-value, actionable insight.
Andrew Reid, Founder and President, Corporate Innovation, Vision Critical
The Key to Bridging Quant & Qual: Artificial Intelligence? Bridging the quant-qual gap means obtaining statistically significant insights with the depth, clarity and unexpected discovery of insights obtained through natural conversation. But, how can such qualitative insights be collected, analyzed and aggregated at the scale necessary for statistical significance? Artificial intelligence just might be the key.
There’s Gold in That Data!!! Finding and Delivering Business Value Through Data
You know there are valuable gems of insight deep in the mountains of your data. But how are you going to get to them? And when you do, how is it going to pan out for you and your clients? In this session we will look at ways to collect, package and deliver data strategically to generate business value both internally and externally. You will learn: How to use data to digitally get ahead of your clients and consumers; How to make better use of the data you have (and could have); How to avoid the pitfalls of data security and privacy as you expand your data capabilities.
Anne Buff, Thought Leader, Best Practices Team, SAS
Faced with an aging player base, the Northstar NJ Lottery needed to find a way to engage a generation that viewed the lottery as a game their parents played. Discover how Northstar changed their approach toengage Millennials, using mobile outreach and gamification to gain the insight needed to develop a product geared specifically for a new generation, and what they learned in the process.
Social Media Listening continues to mature and show promise for providing reliable, actionable insights. Learn how machine learning technology has improved sentiment analysis and emotion coding, and how the rise of "custom classifiers” based on semantic technologies have demonstrated the power of social listening data for advanced insights, including predictive analytics.
Improve Respondent Engagement and Completion Rates Using a Modern, Mobile-First Approach
See how brands can establish a deeper connection with consumers by engaging them with media-rich, relevant content. We’ll explore a case study on Hispanic moms with babies, providing insight into the most natural way to connect with this audience.
Lisa Monda, Senior Manager of Consumer & Marketplace Insights, Nestlé Infant Nutrition