39th Annual Conference
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39TH ANNUAL
CONFERENCE
Mile High Perspective, Bottom Line Impact
Four Seasons Hotel Denver | September 29 - October 2




Overview

Premier Sponsor
Always a "must attend" on market research calendars, this event provides a unique opportunity for senior executives from companies large and small to discuss key industry and business management issues during three days in a premier facility. Presentations center on critical economic and industry issues impacting market research businesses. This conference is ideal for CEOs, Presidents, COOs, SVPs and other senior executives of market research agencies and affiliated businesses.
CONFERENCE PROGRAM
Monday, September 29
6:30 P.M. - 8:00 P.M.

Conference Welcome Reception- sponsored by Critical Mix

Rooftop Pool Terrace

Enjoy an open bar and food stations as you meet with fellow conference attendees under the stars.








Tuesday, September 30
7:30 A.M
Registration Opens; Continental Breakfast with Exhibitors - sponsored by M3



8:25 A.M.
Conference Welcome
  • Doug Guion, President, The Pert Group; Conference Co-Chair
  • Rahul Sahgal, CEO, Annik Technology Services; Conference Co-Chair

Doug Guion

Rahul Sahgal
8:50 A.M.
Keynote: Mindwise: How We Understand What Others Think, Believe, Feel, and Want

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want and know. It’s a sixth sense you use each day in every professional and personal relationship—but how well do you really know what your coworkers, employees, competitors or customers want or are thinking? How good are you at knowing the minds of others? How well can you guess what others think of you, know who really likes you or tell when others are lying? This illuminating presentation takes us on an exploration of one of the great mysteries of the human mind. While this presentation will not turn others into open books, it will give you the wisdom to revolutionize how you think about them—and yourself

  • Nicholas Epley, Professor, Behavioral Science, University of Chicago, Booth School of Business; author of Mindwise

    - sponsored bySSI


9:45 A.M.

Break with Exhibitors: Book Signing with Nicholas Epley


Each Attendee will receive a signed copy of Mindwise


10:15 A.M.
CASRO Welcome
  • Diane Bowers, President, CASRO
  • Lynnette Cooke, CEO, Kantar Health; 2014 CASRO Board Chair



    Diane Bowers


    Lynnette Cooke
10:30 A.M.

Extract the True Value of Research with Big Data and Machine Learning

With the advent of programmatic digital media buying, inexpensive DIY survey tools, big data, and advances in AI and machine learning, market research can directly drive incremental sales and business outcomes as opposed to merely providing insights and direction at human scales. Hear how firms can integrate these various data sets to inform predictive models and maximize the ROI of analytics and research.

  • Doug Miller, Vice President, Analytics, Rocket Fuel Inc.
11:05 A.M.
The "Mountain" of Change Facing Market Research is in Fact a Mole Hill - An Oxford-Style Debate

Consumption figures, social media activity, CRM reports and other streams of big data have caused seismic, irreversible shifts throughout the business intelligence landscape. That’s what some in the industry believe, asserting that waves of change threaten "traditional” research agencies either unwilling or unable to adapt their established business models. Others say Hogwash! They suggest all this talk of disruptive change and market research’s demise are greatly exaggerated. Respected professionals on both sides will hammer it out in this Oxford-style debate. You, the audience, will decide. Don’t miss this!

  • Simon Chadwick, Managing Partner, Cambiar, session moderator
Speaking for the Opposition and Holding that The Mountain of Change is Real
  • Dennis Gonier, Executive Consultant, DGC L.L.C.
  • Chuck Miller, President, Digital Marketing & Measurement
Speaking for the Proposition and Holding that The Mountain of Change is a Mole Hill
  • Jerry Thomas, President & CEO, Decision Analyst, Inc.
  • Pete Booth, Vice President, Infosurv, Inc.

Simon Chadwick

Dennis Gonier

Chuck Miller

Jerry Thomas

Pete Booth
12:05 P.M.
Lunch- sponsored by Cross-Tab

1:15 P.M. - 1:55 P.M.
- Choose from the following two sessions -

Track One: Our Evolving Workplace

Educating The Market Researcher of Tomorrow

Charged with defining the industry’s emerging talent needs and how to meet them, dozens of leaders, including buyers, suppliers, educators, and associations gathered at Michigan State University earlier this year. This session will describe where this distinguished group believes we are headed, what talent is needed to ensure future success, and how the brightest young minds can be attracted to the industry. Hear about many exciting initiatives focused on this effort and get involved. Our collective future is at stake.
  • Reg Baker, Executive Director, Marketing Research Institute International (MRII)
  • Kim Dedeker, Principal, Dedeker Consulting

Reg Baker


Kim Dedeker


Track Two: Data Privacy & Compliance

Trust is Our Most Valuable Asset

As technology disruption within the research industry continues at a torrid pace, issues concerning data privacy and protection are front and center. These issues go well beyond regulatory requirements and are now an important element in the foundation of trust for those participating in market research studies – whether actively or passively. This session will discuss highlights from the Global Research Business Network’s international survey on data privacy. Conducted in a dozen countries in Europe and the Americas by Research Now, this study uncovers the public’s perception of data privacy and the data elements seen as personally sensitive information. A discussion on emerging legal issues relating to privacy and research will follow the GRBN report.

  • Duane Berlin, Principal, Lev & Berlin, P.C.; CASRO General Counsel
  • Andrew Cannon, Executive Director, GRBN, President, EFAMRO
  • Melanie Courtright, Senior Vice President, Client Services, Americas, Research Now
  • Jeffrey Resnick, Managing Partner, Stakeholder Advisory Services, LLC; 2012 CASRO Board Chair

Duane Berlin

Andrew Cannon

Melanie Courtright

Jeffrey Resnick


2:00 P.M. - 2:30 P.M.
- Choose from the following two sessions -

Track One: Our Evolving Workplace


Change in the Workplace: Driving Forward at the Speed of Life

Every good CXO knows that HR issues are business issues. In this session, HR pros from two leading firms examine our evolving workplace. They’ll discuss what changes are on the horizon (and in some cases already here) in regard to talent acquisition and retention. They’ll also explore managing for change by retraining your existing workforce. You’ll hear about initiatives that worked, as well as some that didn’t, and come away with ideas and tips to take back to your organization.

  • Chris Carmean, Director, People Engagement, Gongos, Inc.

  • Amy Jones, Manager, Talent Acquisition, Maritz Research Inc.

Chris Carmean

Amy Jones

Track Two: Data Privacy & Compliance

Under Fire: Cyber Attacks & Threats

Learn how FBI Cyber agents monitor and investigate criminal and national security cyber threats. Hear how the FBI shares information and intelligence about cyber threats with critical infrastructure including local governments and business.

  • Scott Schons, Special Agent, Federal Bureau of Investigation (FBI)

2:35 P.M. - 3:05 P.M.
- Choose from the following two sessions -

Track One: Our Evolving Workplace
Brace Yourself: Here come the Millennials

The paradigm is shifting in the workplace as the next generation of employee enters the job market. Millennial employees have demands of their employers unlike any preceding generation. Please join us as we explore what you should be considering as you prepare your workplace for the coming generation of employee.

 

  • Michele Abel, Chief Talent Officer, Kantar Health
  • Dan Coates, President, Ypulse, Inc.

Michele Abel


Dan Coates


Track Two: Data Privacy & Compliance

Information Security Risk – Know the problems before contemplating solutions

The march toward cloud computing has occurred amidst a hailstorm of high-profile data breaches–resulting in an alarming Information Security picture. Anxious business leaders know they must take a proactive role in protecting their company and client data, but a high volume of variables, ever-evolving technologies and bewildering jargon can be intimidating. During this session you will come to understand that the risk assessment process goes beyond technical and legal aspects to involve people, processes and business continuity planning. Be sure to take notes to establish guidelines for a pragmatic approach to assess and address your Information Security Risk–from getting an accurate read on your real risks to implementing an effective, manageable package of Information Security solutions.

  • Norine Cruse, CEO, CRUSE Partnership Australia
3:05 P.M.
Break with Exhibitors --- Sponsored by MyPoints

3:35 P.M.
"Fail Harder” and Other Pearls of Wisdom

Hear from the head of one of the most irrepressible companies operating in New York City’s Silicon Alley. Deemed "The Spinal Tap of Start-ups” and profiled in The New York Times, Entrepreneur Magazine, Wired, The Financial Times, Forbes, The Huffington Post and other popular media outlets, Vooza holds a unique place in the tech landscape. What’s their secret and how can creativity and humor spark your business to greatness? We’ll find out.
  • Matt Ruby, CEO, Vooza
4:10 P.M.
Introduction - Drivers of Innovation
  • Jeffrey Resnick, Managing Partner, Stakeholder Advisory Services, L.L.C.
4:15 P.M.
Drivers of Innovation

Technology is driving significant change in consumer behavior, data capture and analysis, and the business models of marketing research. Drawing from discussions and presentations at recent Insight Innovation Exchange events, this panel will focus on how companies are capitalizing on the changes in the industry. In particular, leaders will discuss the opportunities created by this change, implications of the blurring lines between marketing and research, and where openings exist within current business practices for future innovation.

  • Gregg Archibald, Managing Partner, Gen2 Advisors, session moderator
  • Jack Holt, CEO, Co-Founder, Mattr
  • Rolfe Swinton, Co-Founder, RealityMine Limited
  • Sami Kaipa, Co-Founder/COO, SocialGlimpz
  • Ryan Barry, Senior Vice President, Sales and Marketing North America, ZappiStore

Jack Holt
Rolfe Swinton
Sami Kaipa


Ryan Barry

Gregg Archibald

5:15 P.M.
Adjournment

5:30 P.M.
Cocktail Reception in Exhibit Area - sponsored by Ascribe
7:00 P.M.
Dinner at Historic Mile High Station- sponsored by Mindfield
(Bus departs hotel at 6:30 P.M.)




Casino Games & Post-Dinner CocktailsSponsored by Research Now








Entertainment: "The Whitfields"

Denver’s latest music sensation takes the stage at the city’s most talked about venue, Mile High Station.

Join us at this most impressive building (circa 1897) for dinner, cocktails and a special performance by "The Whitfields”. Colorado’s most in-demand band blends a touch of bluegrass a la ‘O Brother Where Art Thou’ with the sounds of chart-topping bands like Mumford & Sons, the Lumineers, Coldplay and more. A sound now being coined NEWgrass.

- sponsored by Critical Mix



Wednesday, October 1
8:00 A.M.
  • Breakfast - sponsored by Clipstream
  • Annual Business Meeting & Open Forum (CASRO Members Only)
9:20 A.M.
Opening Remarks

9:30 A.M.
Small Data, Not Big Data:
Harnessing the power of qualitative insight to unlock strategic advantage


The changes that swirl around clients and researchers whip by at increasingly rapid rates as consumers become more selective, connected and marketing savvy than ever before. What are the challenges facing clients and how do these new demands affect agencies and the research techniques employed? While they vary widely, client challenges typically fall into three main areas: Confusion, Distance and Lack of Actionability. This presentation will illustrate how research firms can help clients on these three fronts by creating immersive qualitative techniques. We’ll hear about specific examples and receive best practice guidelines to help you harness the power of qualitative insight to unlock strategic advantage.
  • Stephanie Herold, Associate Director and Practice Head for Cultural Insights,Clear


Stephanie Herold


10:00 A.M.

Keynote:
Latitudes: A new direction in the way brands travel across borders


The traditional model of brand expansion occurring 'longitudinally' wherein northern hemispheres influence their southern counterparts is changing dramatically. The ever shifting landscape of cross-border influence and soft power is eroding the dominance of this model allowing brands to migrate laterally across borders. Brands are developing in a wide variety of places and moving to wholly unexpected markets. This sometimes means that key Western markets are bypassed completely which would have been unthinkable a short while ago. This poses many questions for market research which must be addressed head-on. How do you accommodate the influence of soft power in tracking attitude changes? What does this mean for the collection of big data? Do you truly appreciate how brands integrate into the various cultures you operate within? The impact and context of this new brand expansion paradigm will be discussed at length by a globally recognized expert on the subject.
  • Dave McCaughan, Managing Director McCann Worldgroup Hong Kong
11:00 A.M.
Break with Exhibitors

11:30 A.M.
Inside The ‘Buy’ Side: Fulfilling Client Needs and Expectations
Client-side researchers will provide valuable perspectives on how they are extracting insights to serve internal partners and inform business decisions. How willing are they to test new research techniques? How are they integrating new data streams? How can research agencies best provide the superior service and value they require?
  • Greg Ambrose, Senior Manager, Customer Research & Insights, Tim Hortons
  • Leslie Willis, Marketing Research & Customer Insight, Sports Authority
  • Margo Wolfer, Associate Brand Information Manager, WhiteWave Foods
-Moderated by Conference Co-Chair Doug Guion


Greg Ambrose




Leslie Willis

Margo Wolfer

12:30 P.M.

Short Story: A Quick Take on the Power of Narration



Jude Olinger
, CEO, The Olinger Group




12:40 P.M.
Strategic Storytelling

There’s a lot of talk about storytelling these days. Everyone seems to agree that it is a crucial component of effective communication and engagement, but what actually is a story? And how do we craft one? In this presentation you will gain a fresh appreciation for the fundamental principles of storytelling, its shape and structure.

We’ll hear intriguing examples from music, literature, photography, movies, and advertising that will help you better understand what stories are and how you can employ effective storytelling techniques to everything from branding to research presentations.

  • David Intrator, President, Smarter Storytelling
1:30 P.M.
Adjournment
Free Time, choice of:
Organized Recreation (includes lunch in Cottonwood Ballroom)
  • City Bike Tour
  • Microbrewery Walking Tour

ORGANIZED RECREATION
Both events include lunch starting at 1:30 p.m.

- Sponsored by M3 & ClearVoice Research





City Bike
Tour: Departs from Four Seasons (Additional fee: $135 per person includes lunch at the hotel, bike tour guide, bike, helmet and bottled water)

Pedal down the Cherry Creek path past the capital building, the Denver Mint, and art museums, then travel up the Platte River path along Denver’s Riverfront area to the historic steel works area and see the ballparks before heading through the Lower Downtown historic district and Larimer Square.




Guided Microbrewery / Trivia Walking Tour

(Additional fee of $85 per person includes lunch at the hotel, walking tour guides, samplings at 2-3 breweries, and bottled water)

It’s part Cash Cab, part beer tasting as you stroll the streets of Denver, known far and wide as a leading producer of microbrews with over 100 distinctive craft breweries. Along the way you’ll learn about the city and answer trivia about beer, Colorado and other topics.


6:00 P.M.
Cocktail Reception in Exhibit Area - sponsored by Bernett Research





7:00 P.M.
Dinner - sponsored by Ugam





9:00 P.M.
AFTER DINNER EVENT
JOIN US FOR....

Cocktails / Live Music
9:00 P.M. - 11:00 P.M.
- sponsored by SSI

Featuring Rekha Ohal.
Rekha’s smooth and pleasing voice, combined with her wonderful technique and approach to the piano, create the perfect blend of jazz and vocals.



Outdoor Smoking Lounge

9:00 P.M. - 10:00 P.M.




For the smokers in the group there will be an open bar on the Rooftop Pool Terrace. No cigars will be provided. Smokers will need to bring their own tobacco, etc.



Thursday, October 2
7:45 A.M.- 9: 15 A.M.
Don't Sleep In!
  • Breakfast

  • Book Signing
  • Learn about Online Sample Quality

  • Network with Exhibitors & Sponsors

  • Win Prizes!



Book Signing



Meet the morning’s keynote speaker,
Shankar Vedantam and get a signed copy of his book,
The Hidden Brain.



"Breakfast Sampler: Online Sample Quality,
Here’s How ISO Standards Can Help"

Wake up to the potential benefits of the
application of ISO standards to sample quality. Two research organizations have
seen the light. Hear from Netquest and
Cint as they share their experiences with
using ISO 20252 (Market, opinion and
social research) and 26362 (Access panels)
to help deliver online sample quality to achieve
relevant results and client satisfaction.
  • Germán Loewe, CEO, Netquest USA, Inc.
  • Jake Wolff, Managing Director - North America, Cint

    Germán Loewe

    Jake Wolff

    Peter Milla

    - Moderated by Peter Milla, Peter Milla Consulting

 

9:15 A.M.
Opening Remarks

9:25 A.M.

Mojo Rising: How Research Can Ride the Wave of the Empowered Customer

Slower than many industries to embrace the technologies that emerged at the dawn of this century, market research cannot repeat its complacency. The voice of an enlightened, connected consumer, eager to interact and collaborate with brands, has become a central part of the decision making process for businesses. As the power of consumers has surged, so too has the influence of the market researcher. How can research firms ensure they make the most of this opportunity? Think more like a CMO and leverage new technologies to work more effectively across all customer listening channels. You’ll get details on these and other tactics to help secure an essential link in the consumption chain.

  • Andrew Reid, Founder, Vision Critical
9:55 A.M.

Keynote: Understanding "The Hidden Brain”

Most of us live our lives completely unaware of the unconscious factors that sway our judgment and perception. What goes on in "The Hidden Brain” will be illuminated in this presentation and will provide invaluable guidance for business leaders and researchers across the many facets of their work. We will touch on:

- Data vs. Insight: The opportunities and challenges posed by ever-increasing amounts of data, How cognitive biases such as the hindsight bias and psychological entrapment can warn us about minefields in the data and in our interpretation of data;

-The Challenge of Change: Why is generating change and getting buy-in so difficult? What are the techniques that are more likely to get support and engagement in an organization, and what are the techniques that are counterproductive when it comes to countering mistrust and misinformation?

-The Learning Organization: A growing science of personal and organizational growth contrasts what we know about time management with what we are learning about "bandwidth management.” Hear about the best ways to create "learning organizations” where success is seen as a process, not a destination.

  • Shankar Vedantam, science correspondent, National Public Radio

- Sponsored by SSI


10:55 A.M.
Future Proofing Your Business

Is your company vulnerable to the swift macro trends swirling around it? There’s little doubt your business is susceptible, but how do you identify the risks and insulate it from damage? It’s time to roll up your sleeves for an engaging, interactive session led by an expert on trend tracking, branding, and organizational positioning. Join with your peers in a frank discussion of the trends most relevant to market research and then brainstorm the opportunities and threats they have spawned. Commit to this provocative engagement and benefit from disruptive, fresh thinking about your company and what you need to do to survive and thrive.

  • Jay Waddell, Professor, Leeds School of Business, University of Colorado Boulder
12:00 P.M.
Farewell Toast & Conference Prize Drawing

We bid farewell in the exhibit area with a final beer toast. Don't miss the chance to win a pair of Google Glass - You must be present to win!










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