A four-week paid sabbatical, back massages, and other tantalizing employee benefits were mentioned during "Powered by People: Fueling the Ultimate Engine of Growth," a discussion on corporate culture, moderated by Diane Hessan, president and CEO of Communispace. Matthew Dusig, co-founder and CEO of uSamp Inc., John Gongos, president and CEO of Gongos Research Inc., and Jerry Haselmayer, CEO of Seek Research, were hailed for their candor and their stream of ideas on everything from the work environment to interviewing and onboarding to employee evaluations and morale.
In a presentation entitled "Beyond What Consumers Can't or Won't Say,"
Dan Hill, founder of Sensory Logic Inc. and author of About
Face: Ten Secrets to Emotionally Effective Advertising, reviewed the
effectiveness and expanding potential of facial coding to tap into the emotional
root of decision-making for market researchers.
Scott Miller, chair of Core Strategy Group and author of
The Underdog Advantage, implored those in attendance to think like an
insurgent and avoid the conservative, defensive path often taken by market
leaders. His points were underscored by entertaining anecdotes from his work
with Steven Jobs and such clients as McDonald?s and Coca-Cola.
Former CEO, sales trainer and author Jack Daly provided
parting words of inspiration, with practical takeaways and advice on building a
cohesive team, empowering employees, and prioritizing customers.
Special thanks to all sponsors and exhibitors and the Conference Co-Chairs:
Simon Chadwick, Managing Partner of Cambiar L.L.C. and
Jude Olinger, CEO of The Olinger Group.
Next year, CASRO's annual conference will be held at the Four Seasons
Resort in Scottsdale, Arizona, from October 8 to 11.
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