Big Data and Privacy Webinar
The amount of data generated in our digital universe has become overwhelming. We routinely hear terms like "drowning in data,” "an ocean of data,” and "exponential growth of data.” The rate of growth continues dramatically and there are estimates that by 2020, the amount of data in our digital universe is likely to be more than 40 times as large as it was in 2010.
It’s not just about size, it’s about the sheer number of data sources available. Approximately, 70% of the digital universe is generated through email, and social media like Facebook, Twitter, LinkedIn, YouTube -- the list goes on and on. Add to that the growing number of publicly available data sources including government agencies, academic and research institutions as well as the databases maintained by commercial entities about their customers. These factors describe the phenomenon known as big data.
Privacy in the context of Big Data
Privacy is a source of tension and anxiety in big data. Privacy is not a universal or timeless concept. It is a subjective notion, defined by who is talking, who is listening, and by the expectations of government and society. It is not the same as security or anonymity, which are relatively objective standards. Privacy includes a person’s belief that he or she has an acceptable level of control over the information that the world uses to define them, since, arguably, no one has total control over such information anymore. The expectations of privacy in many of our interactions have reversed. The information we share is now public by default; we must take affirmative action to keep it private.
By triangulating the categories of information that comprise Big Data and evolving technologies like mobile and the cloud, it is now possible to understand, communicate and transact with individuals in ways that are radically different ways. While this creates an increasingly rich source of data for manufacturers, retailers and marketers, it creates new and complex challenges for individual privacy.
- The definition of Big Data, its creation, composition, use and problems
- The challenges and opportunities that big data represents for research regarding consumer attitudes, understanding and expectations regarding privacy
- The players in big data:
Data collectors, data aggregators, data users, data monitors/protectors and data subjects
Online behavioral advertising
- Access to big data and how it erodes privacy
- Privacy and how it is viewed and protected in the US, Europe and other geographies
- Privacy vs. security and safety
- The fact that "data never dies”
- Recommendations for market, opinion and social research practitioners
Duane Berlin, Principal, Lev & Berlin, P.C.
Duane is a leading authority on legal issues affecting the survey research industry, having represented research
companies for his entire 25-year career. Duane has served as legal counsel to CASRO for the past 12 years and is the principal author of CASRO’s Privacy Protection Program, which includes CASRO’s Model Forms of Survey Research Agreements and Contracts. He launched CASRO’s General Counsel and Privacy Officers Forum in 2003 and has served as a speaker, moderator, and leader of many CASRO Briefings, Workshops, and Conferences. In his work for CASRO he has submitted two legal briefs to the U.S. Supreme Court and has represented the industry and the association on many legal challenges relating principally to respondent confidentiality. Duane is a member of the International Association of Privacy Professionals and a member of the Board of Directors of The Roper Center for Public Opinion Research at the University of Connecticut. Duane also currently provides private legal counsel to many leading research firms with respect to commercial, corporate and privacy matters and speaks frequently on legal and regulatory issues affecting the survey research industry.
Peter Milla, Peter Milla Consulting
Peter is a consultant specializing in information technology and market research with specific expertise in Internet, mobile and healthcare market research. Peter is also an expert in privacy, regulation, security and quality. Previously, Peter was CIO at Survey Sampling International and CIO at Harris Interactive. Peter is active in industry associations and is a frequent conference speaker. He has served on the CASRO Board of Directors and currently plays leadership roles in several industry association workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. He is also the lead CASRO and ANSI representative to the ISO workgroups for standards relating to quality in market research (ISO 20252 and ISO 26362). Peter also serves as a Fellow of the Ponemon Institute, a research organization that is dedicated to advancing responsible information and privacy management practices in business and government.