CASRO Milestones
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1974 The Conception: six months of brainstorming.

1975 A year of discussion, revision, and agreement on what CASRO should be.

1976 Determining CASRO's action program was based on a "survey of survey organizations,” asking for key issues CASRO should address.

1977 Government interface; the IRS and interviewers (independent contractors). First draft of standards code. "Surveys and You” published.

1978 "Junk Phone Call” Bill (Aspin/Anderson); Sen. Wendell Anderson speaks at CASRO Annual Workshop; CASRO testifies at hearing.

1979 Re-Drafted Code of Standards approved. Business Practices Code drafted. Interface with associations (MRA). Quarterly "Bookings” Survey launched. Membership grows.

1980 CASRO mission statement developed. "Mini-conferences” introduced. Non-response, completion rates, field quality addressed. Accountant and legal counsel hired. Size of Board increased, nominations process formalized. CASRO newsletter launched. 52% growth rate.

1981 Legislative newsletter introduced. Industry Liaison with MRA regarding Interviewing Quality.

1982 Guidelines on "Sales Wave research,” "Forensic Research,” and "Product Labeling.” Code enforcement procedures. Amicus Brief developed. First exhibitors invited to Annual Workshop.

1983 Employment Referral Service started. Board terms changed to calendar year. Ad Claims Substantiation addressed.

1984 CASRO joins MRA in "Your Opinion Counts” (YOC) effort. Joint CASRO/MRA Workshop on Data Collection. "Sugging” (Selling Under the Guise) and "frugging” (Fund Raising Under the Guise) abuses addressed.

1985 First Project Director Training Conference (jointly with U. of Wisconsin). Legislative "war chest” established. Career planning slide presentation and script. 10th anniversary journal "CASRO World” published.

1986 CASRO joins MMR Advisory Board at Univ. of Georgia. Beginning of financial recovery after two-years of aggressive lobbying. State legislative activity increases. Scholarship Fund established. Telemarketing Guidelines written.

1987 Joint conference with CAMRO and one with MRA. Legal counsel submits Amicus Brief on Respondent Confidentiality. State Sales Tax issues are problematic. Legal counsel advises CASRO members to avoid industry "pricing” seminars. Attempted unionization of a research company.

1988 Research Industry Coalition (RIC) incorporated—12 industry associations join. Guidelines on Incidence (with MRA) and on Data Collection produced and publicized. CASRO holds press conference (and is interviewed by major newspapers) on survey research vs. telemarketing.

1989 PC Users Group set up to help members begin incorporating computers into their businesses. CASRO sets up an Industry Image committee to address respondent cooperation and public misconceptions about survey research. CASRO complains to United States Postal Service and the BBB about misuse of "research” and "mail fraud” of American Media Research Corporation (AMRC) and National Consumer Research (NCR) "pyramid scheme.” USPS issues a "cease and desist” order.

1990 Data Processing Guidelines written. Second RILF meeting—CASRO presentation on standards and legislation. Many CASRO speeches on legislation and research. E&O group insurance studied. CASRO sets up Audit Task Force to assess member opinion and support for "audit system” supported by five CASRO members. CASRO members reject auditing at Annual Conference.

1991 RILF Roundtable brought industry leaders together to discuss legislation/ regulations (CASRO), education and training (AMA), respondent issues (MRA), and communicating with clients (ARF). CASRO Annual Journal launched. CASRO joins Advisory Board of U. of Wisc., A.C. Nielsen Center for Marketing Research. Data collection, processing, and reporting guidelines become Survey Research Quality Guidelines. PR proposal aired at Annual Conference. Telephone Consumer Protection ACT (TCPA) becomes law.

1992 Scholarship Fund is set up to support graduate research programs. PR firm is retained to promote CASRO, CASRO members, and research. CASRO more global: active in ESOMAR and EFAMRO. CASRO staff, under leadership committee of AMA, ARF, CASRO, MRA, found CMOR— officers: Diane Bowers, President; Tod Johnson (NPD), Co-Chair; Arthur Shapiro (Seagram), Co-Chair; Mimi Nichols (Nichols Research), Secretary-Treasurer. CASRO and CMOR have shared office space in Port Jefferson, NY. CASRO joins Advisory Board of Masters program in market research at University of Texas, Arlington.

1993 State sales and Use taxes an issue again. Employment Referral Service discontinued. Continued support to increase CMOR client and other association membership.

1994 Technology Committee established. Outreach programs are held in LA, Chicago, and Washington D.C. Meetings with Canadian and Mexican associations. CASRO Past Chairs revise CASRO's mission.

1995 First Technology Conference held. CASRO files Amicus Brief re respondent confidentiality in court cases in California and Montana. Ad hoc committee established to address internet research. CASRO conducts "international research” survey for media and PR dissemination. Another attempt to unionize a research company. CASRO is successful in stopping NY attempt to impose sales tax on custom research.

1996 US headquarters requirement for member eligibility removed from Bylaws; CASRO Website set up – First Internet Workshop in June shows critical need for industry guidelines. CMOR lobbying is successful against IL telephone monitoring bill. Diane Bowers joins ESOMAR Professional Standards Committee.

1997 RILF meeting focuses on government affairs and respondent cooperation initiatives of CMOR and client's image of research. Bylaws change adds Past Chairs representation on CASRO Board. Continued expansion of educational conferences. Code of Standards is amended to clarify respondent confidentiality (re customer satisfaction research). Internet Committee set up. Best Practices Benchmarking questionnaire developed. CMOR launches "1/10th of 1%”voluntary dues program for client members.

1998 RILF meeting focuses again on CMOR initiatives and need for industry support. Internet Committee writes FAQ's and best practices guidelines. Survey launched to benchmark best practices in client satisfaction and cycle time and quality. CASRO advises members re planning for Y2k. "Four Association Summit” (AMA, ARF, CASRO, MRA) held to discuss cooperation and collaboration on industry challenges.

1999 RILF meeting focuses on redefining, repositioning the research industry. Outreach and Meetings with ESOMAR and EFAMRO (Europe), CAMRO (Canada), AMAI (Mexico), MRS and BMRA (UK). "Poll on Polls” is topic for CASRO survey for media/pr dissemination. Financial Survey introduces "short form” for smaller members. CASRO Marketing & Communications develops new CASRO logo and "Advancing the Business of Research” as slogan. Internet standards drafted. CASRO Board acknowledges Diane Bowers' 20 years. CASRO Board discusses alternatives to CMOR leaders' proposal that CMOR be established as umbrella over ARF, CASRO, MRA.

2000 At RILF meeting CMOR President (Diane Bowers) urges increased industry support. CMOR "WAR Plan” (Winning Acceptance of Research) proposes CASRO/CMOR "merger” with other associations' support, ½ of 1% research company revenues to CMOR. CASRO members not receptive. CASRO support of CMOR is doubled to $50,000. ESOMAR holds leaders meeting—"Research Industry Summit Europe” (RISE)—to discuss European version of "CMOR.” Federal government enacts Safe Harbor re EU data privacy directive and Telemarketing Sales Rule (TSR). Re-drafted Internet Standards sent to members. "CASRO” trademarked.

2001 Internet Standards approved. First CASRO International Research conference held. CASRO endorses EFAMRO's quality standards. CASRO and CMOR agree to have separate offices and administration and 4-association summit meeting discusses separation. Diane Bowers appointed CASRO President and member of Board.

2002 First CASRO Marketing Conference held. Changes in Bylaws member eligibility requirements allow "associate members”—35 companies join. CASRO 3P model contracts, policies, language re privacy written. Privacy Briefing on numerous laws and proposed laws. FTC proposes national do-not-call registry. EFAMRO urges CASRO to join in ISO effort to establish quality standard for research. World Intellectual Property Organization (WIPO) rules in favor of CASRO against's domain registration of "” CASRO Board discusses idea of merger with ARF (then ARF and CMOR) to support government affairs and respondent cooperation initiatives. CASRO members express concern about loss of CASRO identity as a separate association and reject "merger” idea.

2003 EU Handbook prepared as part of CASRO 3P. Change in Code of Standards re privacy drafted. Quarterly bookings and revenue survey name changed to Business Barometer. CASRO Board decision in December 2002 to address government affairs itself is postponed, pending further discussion with CMOR, ARF, and MRA, all of which are undergoing leadership changes. A Federation of Research Associations (FRA) proposal is submitted to the CASRO Board from ARF, MRA, CMOR and includes "merger” in 3-5 years. CASRO Board rejects "merger,” but supports continued discussion of "federation” concept without merger. FRA is renamed "The Partnership” and includes plans for merger of ARF, CMOR, and MRA. CASRO Board and members decide to support "Partnership” on initiative basis: the initiative is the recent court ruling that the FTC National Do-Not-Call Registry is unconstitutional, since it unfairly regulates "telemarketing” calls only. CASRO, AAPOR, and The Partnership form a Research Industry Alliance to fund filing of an Amicus Brief written by Duane Berlin (joined in by AAPOR, CASRO and CMOR) and lobbying (led by CASRO's Jim Robinson and DC-based DCI Group) in support of constitutionality of FTC DNC Registry. 2-day Privacy Briefing on FTC DNC held.

2004 A federal court of appeals rules that the FTC National DNC Registry is constitutional. The Partnership handles administration of CMOR's initiatives: Respondent Cooperation—ARF; Government Affairs—MRA. CASRO establishes CASRO Government & Public Affairs (GPA) with Jim Robinson, Duane Berlin, Diane Bowers as leaders. CASRO GPA files federal comments on CAN SPAM Act and FCC Revisions of TCPA; advises members on number portability, autodialing of cell phones, and EU electronic communications directive; reports that the FTC's TSR (Telemarketing Sales Rule) outlaws "frugging” (fundraising under the guise of research); publishes periodic newsletters—"Political Affairs” and "Research & Regulation;” and successfully defends members' use of "fax” communication for research. Leaders of AAPOR, CMOR, MRA, and CASRO continue discussions. CASRO Code change on privacy approved. CASRO joins American National Standards Institute to represent US on ISO quality standard. CASRO General Counsel Forum established. Data Collection Survey added to CASRO Fin/Comp Survey. 25th Anniversary award given to Diane Bowers at Annual Conference.

2005 GPA: FTC's Final Rulemaking on CAN SPAM Act references CASRO's filed comments. Member Survey and "Think-Tank” on Offshore Outsourcing guides GPA's legislative position. PII (Personally-Identifiable Information) Lobbying Campaign launched. Emphasis on business credentials that demonstrate self-regulation: Code of Standards enforcement procedures strengthened; revision of Internet standards drafted; US and Canada succeed in amending draft ISO Quality Standard for Market, Opinion and Social Research to accommodate North American research business practices. Global Liaison emphasized with ESOMAR, EFAMRO, ABEP (Brazil), MRS (UK), MRIA (Canada), AMAI (Mexico), JMRA (Japan). CASRO University professional development programs expanded. CASRO joins market research graduate program advisory board at Southern Illinois University. Task Forces address Online Issues; Pharma Research Issues; Recruitment & Development of future researchers; and CASRO Membership; 30th Anniversary CASRO Hall of Honor award to CASRO Members.

2006 New slogan, "The Voice and Values of Research,” added to CASRO logo. CASRO membership breaks 300. Client Advisory Board established. CASRO General Counsel and Privacy Officers Forum expands. GPA continues efforts to establish a federal law protecting PII (personally-identifiable information). Pharma Task Force issues white paper on Adverse Events Reporting. Research Career Development initiative (formerly Recruitment & Development Task Force) gathers momentum. CASRO University conducts first Client Conference. Quality standard for market, opinion and social research officially adopted by ISO. New ISO Working Group on Access Panels established.

2007 CASRO membership overwhelmingly approves a revision to the Internet Research section of the organization's Code of Standards. Larry Ponemon of The Ponemon Institute, is named Director, CASRO Government & Public Affairs, Staff expands to include Director of Marketing & Communications, first Sales Training Workshop conducted.

2008 Conducted review of CASRO Governance; reorganized and expanded CASRO Database; redesigned website; developed client e-newsletter; produced Research Career Development career fairs and job board; conducted membership survey and established "Member Direct Connect,” an online resource for client on CASRO members; held first Panel Conference; established CASRO Panel Integrity Task Force; established Association Collaborative Effort (ACE) on panel research quality.

2009 Provided successful lobbying on pharmaceutical research legislation in numerous states and at the federal level; initiated free "Leaders Exchange” webinars to assist companies with recession business strategies; shared valuable industry forecasts and sentiment from leaders via State of the Business Survey; conferences bucked industry trend with attendance levels comparable to year prior; planned and participated inaugural "Meeting of the Americas” with associations from Canada, Mexico, Brazil and other Latin American countries; Diane Bowers, President, honored at Annual Conference for 30 years of leadership.

2010 New subsidiary, CASRO Institute for Research Quality (CIRQ), formed to provide auditing and certification services for U.S. research companies that wish to adopt the International Standards Organization (ISO) 20252 and 26362 standards; Maritz becomes first company to achieve CIRQ certification for ISO 20252; First ever Management Conference held; lobbying efforts clear way for surveying of physicians in Minnesota; CASRO joins national associations in eight other PanAmerican countries to form Americas Research Industry Alliance (ARIA).

2011 Social Media Research Guidelines announced (provides ethical framework for research conducted within social media's unique forums and behavior systems and the associated privacy expectations in this space); Professional Liability Insurance Program developed for members; Prompted by CASRO lobbying effort, District of Columbia excludes MR physician payments from reporting requirement; M3 USA (26362) and Kantar Operations (20252) achieve ISO certification via CIRQ; Representatives from eight companies participate in first ISO workshop hosted at CASRO office; Position on "Do Not Track” presented at W3C Workshop.


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