Market Strategies International - CASRO Member Since 1980
"CASRO continues to provide Market Strategies with a strong industry voice, domestically and internationally. Its investments in CIRQ to provide ISO auditing support in the United States, and ARIA to strengthen the research industry in the Americas and address the major issues facing market research are both examples of CASRO’s continued evolution and importance.”
- Andrew J. Morrison, Chairman, Market Strategies International
CASRO provides continuous value to Market Strategies International both in terms of helping us manage our business and understand the overall marketplace, business issues and dynamics in our industry. Specifically, CASRO serves as the central resource for helping us understand and navigate regulatory and legislative issues that can potentially impact our industry. The data from the CASRO financial and compensation surveys provide valuable annual benchmarks for evaluating our business progress. We are one of the first companies to take advantage of the ISO 20252 certification process offered through CIRQ, an affiliate of CASRO. Finally, and certainly not the least important, CASRO provides multiple opportunities each year for senior managers in our industry to interact with each other around important business, technology, and research methods and operations topics.
Market Strategies International is a market research consultancy with expertise in communications, energy, financial services, healthcare and technology. Founded in 1989, Market Strategies has 250 full-time employees along with 1,300 interviewers and is consistently ranked as one of the 25 largest global market research firms, according to Marketing News. The company is headquartered in Livonia, Michigan, with regional offices in Atlanta; Philadelphia; Little Rock, AR; Portland, OR and Hong Kong.