Big Companies, Small Firms, Government, & Much More
The private sector has numerous job opportunities for those with graduate training in survey research methodology. The private survey research sector has annual gross revenues of $10-15 billion and has over 45,000 technical staff. Other organizations, including computer systems design companies, software publishers, financial services organizations, health care institutions, advertising firms, and insurance companies, may offer job opportunities for market research analysts.
Many manufacturers and retailers have marketing research or "Consumer Insights” departments. Companies like Coca-Cola, Kraft, Federated Department Stores, and Procter & Gamble, have research groups of varying sizes and responsibilities. Some research departments act like internal research companies, while other research departments function as internal consultants, subcontracting all work to research suppliers. Some research departments are organized by brand, while others are organized by research technique specialization.
In corporate research departments where research is outsourced, workers formulate requests for research proposals, analyze the proposals, award contracts to research suppliers, and evaluate the supplier’s work. Internally, they work with brand managers and new product specialists in formulating research problems and interpreting and implementing the recommendations of the research reports provided by the suppliers.
Government agencies at local, state, and federal levels employ thousands in various aspects of survey research. The U.S. federal system, including such agencies as the Bureau of the Census, spends approximately $4 billion annually on economic and social information collected through surveys and employs over 12,000 staff. International agencies, from the United Nations to the World Health Organization and other affiliated agencies are also employing survey methodologists.
Colleges & Universities
The academic sector has hundreds of survey research centers at universities and colleges across the U.S. These centers are continually seeking Masters and Ph.D. level staff to conduct and direct surveys and to conduct research on the survey process.