The NPD Group, Inc. - CASRO Member Since 2003
"CASRO is an invaluable resource to the survey research industry and a tireless advocate for the field. The organization and its Code of Standards and Ethics bring credibility and integrity to the industry and its member organizations. CASRO conferences and forums keep our staff up-to-date on industry best practices, methods, issues, and topics. The NPD Group is a stronger and wiser research company as a result of our affiliation with CASRO.”
- Karyn Schoenbart, Chief Operating Officer, The NPD Group, Inc.
The NPD Group, Inc. has been an active member of CASRO since 2003 and involves its executives and staff in the organization’s efforts and events in a variety of ways. Karyn Schoenbart, NPD’s Chief Operating Officer, has served on the CASRO Board and presented at the organization’s conferences and webinars. Other NPD executives and staff regularly attend and participate in numerous events, including the Annual Conference, General Counsel Forum, Technology Conference, Online Research Conference and Project Management webinars. NPD also participates in the Annual Compensation and Financial Surveys. NPD has welcomed CASRO President Diane Bowers to its offices to discuss with employees legislative issues that may impact the research industry and how the CASRO Code of Standards and Ethics for Survey Research may be applied to various aspects of the research business.
The NPD Group, Inc.
The NPD Group, founded in 1966, is a leading global provider of consumer and retail market research solutions for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help themdrive critical business decisions at the global, national, and local market levels. NPD help sits clients to identify new business opportunities and guide product development, marketing, sales,merchandising, and other functions. The company’s information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. Headquartered in Port Washington, N.Y., NPD has 1200 employees in 26 offices in 20 countries around the world.