Mosaic of Global Research Conference

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Leaders from several national industry associations met at the conference to discuss initiatives of the recently formed Global Research Business Network, which connects 25 research associations encompassing 2500 companies and US$25 billion in revenue.


 

  Speakers Recap Thier Presentations 


The implications of Google's entrée into the market research space permeated many presentations and discussions at the Mosaic of Global Research Conference, April 18-19 in Miami - the first event co-produced by CASRO and
ARIA (Americas Research Industry Alliance).

"They are just beginning to boil the frog... and the frog is us," declared Cambiar's Simon Chadwick. Google and other DIY survey solutions, together with big data, social media, mobile and other emerging issues, had presenters and attendees pondering the future and seeking new opportunities across the globe.    


They were in the right place as they networked with and heard perspectives from research business executives from 17 countries, not to mention leaders representing 25 national associations encompassing 2500 companies and US$25 billion in revenue - the impressive scope of the newly formed Global Research Business Alliance.

The event featured sage advice from "industry veterans who are in the driver's seat and who can tell us in the first person what's really going on," noted Conference Co-Chair Chet Zalesky, President of CMI, in his welcoming remarks.


Chet Zalesky, President, CMI, Conference Co-Chair

"It is important to be very efficient when jumping back and forth between a global to local perspective," observed Alex Garnica, Executive Director of ARIA, as he opened the conference. Indeed this was a point underscored in the sessions that followed.    

Setting the stage for the event was "Global Research in a Post-Imperial World", in which Chadwick detailed the new world order-where four companies control more than half of the research market. That statistic would seem to limit opportunity for others, but Chadwick stressed the opposite. New technologies, talents and methodologies provide ample prospects for emerging regional firms-"micro-multinationals"-to the detriment of purely domestic MR firms, he stated.    

Pablo Paras of Data OPM (Mexico) wondered if Google and other DIY solutions could effectively handle all the global/cultural variables and issues outlined at the conference. "For research to be effective on a multi-cultural basis, it needs to be horizontal, flexible and democratic," he explained, noting that working with trusted local partners and experts ensures many sets of eyes and quality checks. "If vertical, there can be many traps and other issues," he said.

 

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