Mosaic of Global Research Conference

Heriberto Lopez, Director General, Instituto de Investigaciones Sociales, described the 11 types of families in Mexico and how it is important to have a standardized measurement and terminology for various family structures to make findings more relevant and applicable.

Vicky Lai, Vice President, GfK - NA, discussed the nuances of the Chinese market, including how children born to parents who grew up in the 1970s (hard working/parents didn't have money) differ from those who grew up in the 1980s (more selfish, don't care much about jobs).

Eduardo de León, CEO, DE LA RIVA Strategic Research, Dale Lersch, CEO & Principal, The Pert Group, Michihiro Ota, Director of Global Alliances at INTAGE Inc., and Rahul Sahgal, CEO, Annik Technology Services (India) joined moderator Jeff Resnick, Global Managing Director, ORC International to discuss the many variables in play when attempting to form effective global partnerships and manage international projects.

How research quality standards are addressed in various markets was discussed by Brendan Wycks, MRIA (Canada), Elissa Molloy, AMSRS (Australia), Michael Brereton, President & CEO, Maritz Research Inc., and Erich Wiegand, Director General, ADM (Germany).

Special thanks to all presenters, exhibitors, sponsors and our Conference Co-Chairs: Paulo Pinheiro de Andrade, Advisory Board Member, IBOPE (Brazil); and Chet Zalesky, President, CMI.









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