Preparing for the Future of Market Research
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Free Webinar for CASRO Members
Are You Prepared for the Future of Market Research?

Filling the Pipeline with New Talent; Helping Current Personnel Meet New Demands

Tuesday, September 29
  2 PM - 3 PM ET

Ideal for: HR Directors; Directors and Senior Researchers on both the corporate and supplier side of the business.

Market Research is facing exciting yet disruptive innovations that are shaking up the industry and changing the staffing paradigm.  How is your company addressing recruiting and professional development initiatives?  What can we do individually and collectively to change the way recent graduates and job changers size up our industry and career opportunities within it? And how do we help current staffers develop the new skill sets needed to stay relevant and move ahead in their careers?

Don’t be caught flat-footed.  Market Research veteran and thought leader Jim Heisler will report from the trenches and illuminate the path ahead. The presentation will cover:

  • Where Market Research is heading and staffing implications
  • How to tailor your recruiting message
  • The need to support formal MR education and professional development activities (teaching, lecturing, financial aid, staff retraining)
  • Providing learning opportunities for aspiring researchers via internships
  • The need for effective formal mentoring of current staff
  • The skills, aptitudes, and academic preparation that make the ideal professional
  • Keeping the research function relevant

Presented By:

Jim Heisler,
Director, Fairleigh Dickinson University’s Certificate in Market Research Program; Partner, Lodestar Advisory Partners

Jim’s career in the market research industry spans 40 years.  During this time he has held senior positions with Market Facts, ORC International, and Harris Interactive.  He currently is a partner with Lodestar Advisory Partners, where he heads up the firm’s customer experience practice.  Most of his career has been as a senior strategy consultant providing thought leadership on client engagements from program design through analysis, reporting and post-research consultation to help clients act on the research. He is experienced in all aspects of B2C and B2B market research and has worked with many of the leading global corporations across the CPG, financial services, technology, telecommunications, industrial, professional services and travel and leisure industries.  Jim currently is the director of Fairleigh Dickinson University’s Certificate in Market Research program.  In addition, he has given guest lectures on qualitative and quantitative market research issues at universities and speeches at market research industry conferences.  He also is the author of the recently published, The Jobseeker’s Guide to a Successful Career in Market Research. He holds a Bachelor’s degree in Psychology from the University of Michigan, a Master’s in Psychology from DePaul University and a Ph.D. in Psychology from the Illinois Institute of Technology.

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