Uniquely Focused and Relevant to Your Business - A Valued Member Benefit
Survey research provides the market intelligence by which all the major corporations of the world steer their businesses. As leaders of research businesses, you also need information to guide your strategic decision making. CASRO membership provides access to such valuable data via the Business Benchmarking Survey Report and Compensation Survey Report. Members utilize these valuable industry benchmarks to track the efficiency and profitability of their businesses. The reports are free to participating members.
"I have always found these surveys to be a very effective tools for business planning purposes. I was recently asked how we do research for our own business and I mentioned the value of the tools provided by CASRO as an example.”
Annual Business Benchmarking Survey – Members Only
Survey Open: February - May; Report Published: June
This study focuses on the essential financial, management, and operations practices of our changing research business. The survey report provides unique insights on the practices of peer firms - full-service research companies both large and small. In exchange for a modest investment of time to complete the questionnaire, you receive the entire benchmarking report, as well as a Custom Report Card that compares your company's performance to other participants in your region of similar size, allowing for convenient, at-a-glance evaluation. This survey was launched in 2015 as a reinvention of the CASRO Financial Survey, and uses much of the valuable historic financial information to trend our industry and your business.
Compensation Survey – Members Only
Survey Open: June - September; Report Published: October
The CASRO Compensation Survey offers research executives a unique opportunity to learn about the practices of peer firms—U.S.-based, full-service research companies both large and small.
Members receive a Custom Report Card that compares their company's performance to other participants in the region of similar size, allowing for convenient, at-a-glance evaluation.
The report derived from this comprehensive survey provides detailed information on dozens of job positions across all regions in the U.S. Executives rely on CASRO's Compensation Report to review research industry compensation practices, including salary, bonuses and benefits. View Job Titles & Descriptions
"The CASRO benchmarking and compensation surveys are very helpful to compare/contrast our financials and employee costs vs. other firms of our size.”