Project Management Webinar Series
Survey tabulation is the critical process between data collection and reporting. Avoiding mistakes is essential, employing time-saving best practices vastly important. Be certain that your team understands the ins and outs of this vital link in the market research chain.
Topics addressed in this presentation include:
- Why it is important to have a Tab Plan
- Cleaning/Input Data Formats
- Coding, Open Ends and Others
- Output Formats
- Best Practices
Our presenters will cover a wide range of topics including cleaning of data, table and tab plan discussion, output formats and best practices.
Time has been allotted to address questions from the audience.
Randi Quinn, Vice President, deKadt Marketing and Research, Inc.
Randi's 25 years of market research experience encompasses both client and supplier sides, enhancing her ability to design and analyze meaningful and actionable research. Randi has broad CPG experience, ranging from adult beverages to intimate personal care products, and expertise with a variety of study types, including attitude and usage, segmentation, shopper insights and product testing, as well as hybrid approaches. Randi graduated from Pennsylvania State University with a BA in Advertising.
Jeffrey Goldman, Director of Data Processing Operations, Gazelle Global Research Services
Jeff has been in the data processing area since 1980. He manages all phases and aspects of tabulation as well as being very hands on in day-to-day project work. His meticulous attention to detail ensures accuracy and integrity of both the data and the tabulations themselves. Jeff joined the Gazelle Global team in 2001; prior to that, he was a Partner at Yankelovich Partners [now known as The Futures Company, a part of the WPP group] and at Harris Interactive. Jeff graduated from Northwestern University with a BA in Political Science. His curiosity of data and how to make sense of it prompted his career to turn to market research. Jeff’s talents encompass complex weighting to bridging the gaps from wave studies ensuring continuity.