On The Move: Mobile Applications Among Highlights of CASRO Tech 2011
Research on mobile devices, MROCs, and social media listening were among the topics discussed at the CASRO
Technology Conference, June 2-3, 2011, in New York. Niels Schillewaert, Managing Partner at InSites Consulting, got things started with eye-opening results from his research of MROCs. It made for an ideal lead into a panel discussion on the popular data collection tool with Theo Downes-Le Guin, Chief Research Officer at Market Strategies International (session moderator); Greg Heist, Vice President, Research Innovation & Technology at Gongos Research, Inc.; Jane Mount, President of Digital Research, Inc.; Derek Sawchuk, Marketing Manager at Itracks; Bonnie Sherman, Vice President, Custom Panel Development at Decipher; and Monique Morden, President, Global Partner Program & COO, National Panels at Vision Critical.
Eager to get a handle on what's currently effective and what's over the
horizon in mobile, attendees were all ears to presentations by Leslie Townsend,
President, Kinesis Survey Technologies, who outlined the many components of
mobile research and advice on how to build a cohesive mobile MR platform; and
Kristin Luck, President of Decipher, who provided the latest in mobile research
best practices, design and programming and shared some interesting case studies
to illustrate her points.
Opinionology's Bob Fawson and Miles Wright shared the results of their tests
on Geo-Location-Triggered Survey Research. Among the limitations noted were Wifi
usage issues and an inability at times to identify the correct survey trigger.
However, with anticipated advancements in technology they are encouraged about
the future potential in this area.
Ken Brewster, Director, U.S. Operations at E-Tabs Limited, illustrated how
dash board technology provides a robust alternative to PowerPoint in presenting
MR data to clients. Dave Suedkamp, Global Leader Online Services, Market
Research Services at IBM, provided insight on how to deploy predictive analytics
via cloud computing. Brendan Light, Senior Vice President, Research Strategy
& Development at BuzzBack Market Research and Sameer Inamdar, Senior
Director at Datamatics Global Services, shared experiences from a collaborative
approach to creating innovative solutions through technology, including the
management of a technology project lifecycle, using tracking tools for change
management and managing communications for a virtual team.
Jim Longo and Amanda Durke
Other presentations included:
"Migrating Mobile Research Software: A Case Study"
Jeff Hunsberger, Senior Director, Software and Data
Applications at ImpactRx Inc. and Peter Milla, Principal of Peter Milla
"The Promise and Pitfalls of Social Media Listening"
Jim Longo, Vice President, Client Development, at
Itracks and Amanda Durkee, Partner of Zanthus.
"Improving the Quality of Online Interviewing"
JJ Klein, CEO of Ocucom.
"Integrating Analysis of Online and Offline Qualitative
Theo Downes-Le Guin, Chief Research Officer at
Market Strategies International.
"Comparison of Traditionally Sampled Respondents to a Sample of
Respondents 'Re-allocated' in a Survey Router"
Nancy Brigham and Lee Markowitz of Ipsos.
CASRO appreciates the support of
all exhibitors and sponsors and thanks the Technology Conference Committee for
its considerable work before and during the event.
CASRO 2011 Conference Committee
(From left) Antonio A.
Yenidjeian, CIO Global, Lightspeed Research; Tony
DiPonio, Vice President of Information Systems, Market Strategies
International; Co-Chair; Christian Super, Senior Vice
President, Ipsos Global Online Reporting; Tim Macer, Managing
Director, meaning limited; Co-Chair; Michael Webster, Vice
President, Technology, Burke, Inc.
Mike Webster (right) presents Ralph Camardelli of Olson Research with the
Conference Prize, an iPad2 sponsored by Clipstream Survey.
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