What Is ISO?
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What is ISO?

The International Organization for Standardization (ISO) is an international standards-setting body composed of representatives from various national standards organizations. Founded in 1947, the organization promulgates worldwide proprietary industrial and commercial standards. It has its headquarters in Geneva, Switzerland. While ISO defines itself as a non-governmental organization, its ability to set standards that often become law, either through treaties or national standards, makes it more powerful than most non-governmental organizations.

The American National Standards Institute (ANSI) is the US representative to ISO for all standards development efforts. CASRO is the ANSI member representing the US delegation to Technical Committee 225, charged with the development of ISO 20252 and ISO 26362 and any other related research standards.

"It took a lot of teamwork (to prepare for our audit and get certified to ISO), but we're now serving our clients more effectively than ever before.”

- Kristine Francois, Director, Quality Planning and Initiatives, Market Strategies International


ISO 20252:2012 - Market, opinion and social research - Vocabulary and service requirements is an approved international standard of the ISO (International Standardization Organization.) The standard establishes globally recognized terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.

As stated in the introduction of this standard, "An international quality standard ensures that the process elements of such research are undertaken to an appropriate standard and in a verifiable and consistent manner. This will enable data, arising from research studies carried out to this standard, being used to guide the provision of goods and services to citizens and institutions in a consistent and transparent fashion."

ISO 26362:2009 - Access panels in market, opinion and social research - Vocabulary and Service Requirements specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.

ISO 26362:2009 is applicable to all types of access panels, whether recruited and used online (e.g. via internet) or offline (e.g. via telephone, post or face-to-face interaction).

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