CASRO Webinars: The CXO Series
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Webinar: Maximum Impact: Get more from your conference exhibits
Thursday, September 24, 2-3 p.m. ET
2 p.m.- 3 p.m. ET
Free CASRO Members
Non Members - $95

The Market Research conference season is in full swing…and many of you have committed to exhibiting at one or more of these events. Done right, exhibiting can be an outstanding marketing vehicle and help you to generate highly-qualified sales leads, launch a new product or service, generate market awareness and support your industry association.

However, because exhibiting may not be something your company does on a regular basis, you may not know the ins and outs to make the most of the experience.
The goal of this webinar is to change that.

In this fast-paced session, we’ll explore how to maximize your efforts in the three key areas of an exhibiting experience:

  • Pre-show – operational and promotional activities
  • At-show – how to prepare your exhibit space and "work the booth” for best results
  • Post-show – if you don’t follow through effectively, you might as well not exhibit in the first place



Steve Henke, President, Harpeth Marketing
Steve is President of Harpeth Marketing, a Franklin, TN-based firm that provides outsourced marketing and consulting services to the Market Research Industry. Prior to that, he was President of 20|20 Research, during which he managed the growth of the firm from 50 to more than 100 employees. Before 20|20, Steve was COO and EVP of Aegis Marketing Group, a 50+ employee firm that provided services to hospitals across the US.


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