Finding Meaning in Mobile Behavioral DataFebruary 6, 2 p.m. - 3 p.m. ET
As we move into the mobile research world, we encounter new capabilities, one of which is the behavioral data collected from users’ mobile devices. But who are the people who will let you track their devices, and how do they compare to the general population? What data is available? And more importantly, how does one go about analyzing this type of data, and what kind of decision-making information can it yield? During this session, our presenters will share research findings that answer these questions, and present a behaviorally targeted survey case study. This research was originally presented at the 2013 CASRO Technology Conference.
- Melanie Courtright, Senior Vice President, Operations, Americas, Research Now
- Roddy Knowles, Senior Delivery Manager, Mobile Research Expert, Research Now
Also Featuring: Latest Developments in Mobile Research
– Kristin Luck, President & CMO, Decipher
Melanie Courtright, Senior Vice President, Operations, Americas, Research Now
Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research, including online, mobile and social. Melanie has a bachelor’s degree in business administration and marketing. She also serves on the board for the Marketing Research Association, and is a respected writer and speaker.
Roddy Knowles, Senior Delivery Manager, Mobile Research Expert, Research Now
Roddy focuses on Mobile Research Methodology, design and analysis. For ten years he concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research at full-service research companies prior to turning his primary focus on mobile-enabled research. Roddy holds a Masters of Arts from Boston University and has an extensive academic background in the social sciences.
, President & CMO, Decipher
& CMO of market research services firm Decipher, has a diverse background
that includes a strong technical knowledge of online research systems and new
product development, combined with traditional research experience. She
continues to be a tireless innovator in our industry, and has been an
instrumental force in significant advancements in market research methods.
Kristin has won numerous regional, national and international awards for her
work, including two 2012 Stevie Awards for "Female Executive of the Year” and
"Women helping Women” for her work as founder of the group Women in
Research (WIRe). Kristin was most recently named Entrepreneur of the Year
by Portland Business Journal and was awarded the MRA's 2013 Impact Award.