Finding Impactful Research Insights
Wednesday, October 22
2-3 PM ET
What is the definition of an insight and why is it so important in shaping the "So What – Now What" framework for research? You can talk to a hundred research and insights professionals and you will get a hundred different definitions of an insight. In this session learn how different companies are defining an insight and how they are using the insights to support actionable decisions which form the centerpiece in any marketing research report. Without a full understanding of how an insight leads to context which leads to action it will become almost impossible to provide valuable information for your clients or develop the story for storytelling decks.
This webinar is ideal for: Entry and mid-level researchers, project managers, account executives and new analysts who want to better understand some of the most commonly used research techniques.
Jim Berling, Managing Director, Burke Institute
Jim is the Managing Director of Burke Institute and a member of the senior management team at Burke, Inc. He has been conducting research and consulting with clients on qualitative and quantitative research projects for more than 16 years. His primary area of expertise is in moderating, effective communication, turning insights into action through storytelling, and online qualitative research for companies in the financial services, healthcare, industrial equipment and consumer packaged goods industries. Jim also has a passion for teaching as he has traveled to more than 20 different countries around the world speaking at conferences, trade shows and leading on-site customized client programs. Prior to joining the Burke Institute, Jim directed the marketing and insights group for a start-up computer software company that introduced a variety of new products for the business-to-business and consumer marketplace. He also worked for the brokerage division of a major financial services company. Jim’s academic background includes an MBA in Marketing and Finance from the University of Cincinnati and a BA in Economics from Washington University in St. Louis, Missouri. He currently serves on the MMR Advisory Board for Southern Illinois University Edwardsville. He has also written and published articles for Quirk’s Marketing Research Review and other industry-related publications.