Research & The Internet of Things
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Research & The Internet of Things
Thursday, September 25
2-3 PM ET

$95 Members
$135 Non Members
Multi-Registration Discounts Available

The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects – wearable devices, media devices, home automation devices, smart appliances – will be connected to the Internet. These objects will in turn be connected to surrounding objects and database data. This evolving phenomenon has significant potential applications as well as challenges for market research.

This webinar will provide an overview of the IoT along with potential applications and challenges for those working in the business intelligence industry.

Time will be allocated for audience questions.

This webinar is ideal for: Chief Research Officers, Directors of IT, Privacy Officers, Presidents and other executives charged with the future direction of their company’s research and data collection.


Aaron Holloway, Managing Partner, LiteKey

Aaron founded LiteKey in 2012 and serves as Managing Partner. LiteKey was created with a mission to design and develop mobile and web-based software and analytics to assist healthcare, exercise and nutrition professionals engage and build meaningful relationships with patients and people.

Aaron’s expertise is two-fold: providing strategic IT leadership and hands-on management and delivery of mid- to enterprise-scale mobile and web-based software and data management solutions.

Prior to founding LiteKey, Aaron founded global IT services provider Metrics3 and served as CEO for 6+ years. The company has offices in New York, NY, Sofia, Bulgaria and Guadalajara, Mexico and provides expert service in enterprise architecture, governance, business intelligence, and staffing.

Pat Molloy, Consulting Chief Information Officer, Salience Insight

Pat's primary goal is to streamline and integrate Salient Insight's technology to support its strategic goals, by building best-in-class infrastructure, technology and services. This includes helping to specify and build a comprehensive, highly specified and flexible media measurement and analysis system to meet the current and future needs of Salience’s 150-plus global clients.

Pat is the former CEO of Pulse Train Ltd, which was acquired by Confirmit in July 2007, when he became Confirmit's Chief Strategy Officer and a member of the Executive Management Team. He was a main Board Director (Technology and Operations) at NOP (now GfK NOP); managing director of Quantime (subsequently acquired by SPSS); and, as CTO at Taylor Nelson Sofres (TNS), he had principal responsibility for worldwide Internet- related projects. He holds a Chartered Information Technology Professional (CITP) certification from the British Computer Society, is a fellow of the Royal Statistical Society (RSS) and a former main Board and council member of the Market Research Society in the UK. Pat is also a trustee of the MRBA (Market Research Benevolent Association), a committee member of the ASC (Association for Survey Computing), a member of the Triple-S standards team. Pat holds a MBA from the University of Liverpool.

Peter Milla, Principal, Peter Milla Consulting

Peter is a consultant specializing in information technology and market research with specific expertise in Internet, mobile and healthcare market research. Peter is also an expert in privacy, regulation, security and quality. Previously, Peter was CIO at Survey Sampling International and CIO at Harris Interactive. Peter is active in industry associations and is a frequent conference speaker. He has served on the CASRO Board of Directors and currently plays leadership roles in several industry association workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. He is also the lead CASRO and ANSI representative to the ISO workgroups for standards relating to quality in market research (ISO 20252 and ISO 26362). Peter also serves as a Fellow of the Ponemon Institute, a research organization that is dedicated to advancing responsible information and privacy management practices in business and government.
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