Leadership Bios 16 - replacement text
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The CASRO Board, representing the diversity of research specializations, company sizes and geographic locations, meets quarterly to set agenda, review association initiatives, review and vote on membership applications, provide fiduciary oversight and approve association budget. Elected by the membership, directors also serve on various committees, including Membership, Standards, Government Affairs, etc. For specific details on the terms and responsibilities of the Board, please see the CASRO Bylaws.


Board Officers:

David Rothstein, CEO, RTi Research

David has built a solid track record of developing research-based, market-focused solutions to solve strategic problems for RTi’s clients. As an owner and principal of RTi, David sets the strategic vision for the company and leads the highly talented staff to achieve both company and personal goals. A key priority is ensuring that the firm lives and breathes its overarching partnership-based business philosophy: Know. Act. Succeed. Under David’s leadership, the firm has grown to become one of the top 50 research companies in the U.S. David is a past chair of CASRO’s Annual Conference. He began his career at Xerox where, with an MBA from the William E. Simon School of Business (University of Rochester) and a BS in Industrial Engineering from the Rochester Institute of Technology, he joined the company’s army of financial analysts. David moved up through sales and marketing positions before leaving for RTi and the world of market research

Diane K. Bowers, CASRO President

Diane, head of CASRO since 1979, has been a member of the Board of Advisors of four U.S. graduate programs in marketing research. In 2006 she received the "Research Industry Impact and Prestige Award” from the Master of Marketing Research Program at the School of Business of Southern Illinois University at Edwardsville. Diane is a Past President of the Market Research Council (MRC), the Research Industry Coalition (RIC), and the Council for Marketing and Opinion Research (CMOR).

George Terhanian, Chief Research & Analytics Officer, The NPD Group, Inc.

Prior to joining The NPD Group in 2014, George worked at Toluna, most recently as Group Chief Strategy & Products Officer. Previously, George served in a variety of roles for nearly fourteen years at Harris Interactive, including President, Global Solutions; President, Harris Interactive Europe; and President, Global Internet Research. He also oversaw the Harris Poll. Earlier in his career, George taught in elementary and secondary schools and worked briefly in the Inspector General’s Office of the USDE. He also served an appointment as an American Educational Research Association (AERA) Fellow at the National Center for Educational Statistics, and received a dissertation fellowship from the AERA. George received a Ph.D. from the University of Pennsylvania, an Ed.M. from Harvard University, and a Bachelor of Arts degree from Haverford College. George is a member of the board of directors of the Advertising Research Foundation. Through the years, he has served on committees or advisory groups for organizations such as the European Society for Opinion and Marketing Research, the US Department of Education (USDE), the British Polling Council, and the American Social Health Association. His methodological expertise lies in the design and analysis of multi-mode studies. George is a featured author for Quirks Magazine, Marketing Research Magazine, and the International Journal of Market Research.

Jeffrey Miller, President & CEO, Burke, Inc.; Treasurer

A 22-year veteran of Burke, Jeff is President and CEO. In addition to leading Burke, he is instrumental in directing Burke's research and development initiatives, including efforts focused on the effective use of the Internet that has helped inform the industry about online panel quality issues. Jeff frequently conducts tutorials and leads workshops, including Burke Institute seminars, on the effective use of online research methods.


Board Officers:

Simon Chadwick, Managing Partner, Cambiar L.L.C.
In his career in the market research industry, Simon has started a number of successful companies and restructured a number of challenged companies. Before forming Cambiar, Simon was Global CEO of NOP World, a $400 million market research and consulting concern. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive research companies in the UK, U.S., Europe and Asia. Simon has run a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia. Simon is a leader in the market research and marketing industries; he was 2004 Chair of CASRO and was a member of the Board of Trustees of the Marketing Science Institute. He has been a member of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.


Daniel Coates, President, Ypulse

A serial entrepreneur within the research industry, Dan is President of Youth Pulse, Inc. and a veteran in the online research space. Prior to Ypulse, (formerly SurveyU), Dan held positions as President of Globalpark Inc. (acquired by QuestBack), Vice President of Sales & Marketing for Polimetrix (acquired by YouGov), Vice President of the Online division of SPSS (acquired by IBM), and a co-founder of PlanetFeedback.com (acquired by Neilsen Online). The first decade of Dan's career was spent developing Interactive divisions at Burke and Millward Brown, as well as the Angus Reid Group (acquired by IPSOS).

Lynnette Cooke, Global CEO, Kantar Health; Past Chair, 2014

As Global CEO, Lynnette leads Kantar Health’s global business and guides the organization through organic and acquisition-related growth. Known as a great connector of people, she creates diverse teams to challenge each other and generate the best ideas for serving clients. Drawing on her consumer background and product management experience at Newell Rubbermaid, Lynnette brings fresh and innovative perspectives to the development of Kantar Health offers and services with a distinct focus on the patient. Lynnette serves on the CASRO board of directors and on the advisory board for the Master of Science in Marketing Research at Michigan State University. In 2010, she was named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and in 2011 she was the recipient of PMRG’s R.R. Fordyce Award.

Pierre LeManh, CEO, Ipsos North America

Pierre joined Ipsos in 2004 as the Ipsos CEO for Europe. In 2008, he was appointed Global CEO of Ipsos Marketing, one of the five business lines of Ipsos, and Chairman of the CEEMEA (Central and Eastern Europe, Middle East and Africa) region. In 2010, he was promoted to Deputy CEO of Ipsos and upon his relocation to New York City in 2013, he assumed his current role as the Ipsos CEO for North America in addition to his role as Global CEO of Ipsos Marketing. Pierre began his career in 1988 with the French Government in Canada. In 1989, he joined Accenture (formerly Andersen Consulting) as a Consultant in the Strategic Services practice, primarily involved in the areas of Consumer Goods, Utilities and Retail. In 1993, he moved to become the CFO of Adami, a company managing copyrights in the entertainment industry. In 1996, he joined Encyclopaedia Universalis, a print and digital publishing company, where he was promoted in 1998 to Chairman and CEO. In 2000, he joined Consodata, an international company specialized in Database Marketing. Initially CEO for France, he was promoted in 2001 to CEO for Europe and then a year later as Global CEO. Pierre remained with Consodata until 2004, when the company merged with Acxiom.

Tyler McMullen, President, MarketVision Research

Tyler is President & CEO of MarketVision Research, and has responsibility for the strategic direction of the firm. MarketVision is a custom marketing research firm and a Honomichl Top 50company, founded in 1983. Tyler is actively involved in the marketing research industry, and has chaired CASRO conferences and currently sits on the CASRO Financial Survey Committee. Prior to joining MarketVision, Tyler was Director for Sabre Holdings and AMR Corporation in Dallas. He received an MBA from the Darden School at the University of Virginia and a BA in mathematics and economics from Vanderbilt University. Tyler is an active member of the Cincinnati chapter of Young Presidents’ Organization (YPO), and sits on the Boards of the Indian Hill Public Schools Foundation and the Cincinnati Reds Hall of Fame.

Finbarr O’Neill, President, J.D. Power

Finbarr is President of J.D. Power, a global leader in providing metrics and valuable insights regarding customer satisfaction and quality. He is responsible for the company’s worldwide operations, including the headquarters office located in Westlake Village, California, as well as seven domestic offices and 11 international offices. Prior to joining J.D. Power in 2008, Finbarr was vice chairman and CEO of Reynolds and Reynolds, a global provide rof dealership management software and services. He also held positions as co-chairman, president and CEO of Mitsubishi Motors North America,Inc. from 2003 to 2005, and president and CEO of Hyundai Motor America from 1998 to 2003. Finbarr joined Hyundai Motor America as general counsel in February 1985. Previously, he was employed by Toyota Motor Sales, U.S.A. as senior counsel, following seven years of law practice in New York at Skadden, Arps, Slate, Meagherand Flom, one of the nation’s largest law firms. Finbarr has served as chairman of the board of the Association of International Automobile Manufacturers. He earned a bachelor’s degree from Columbia University and a juris doctorate from Fordham University Law School, where he was an editor of the Law Review.

Jude A. Olinger, CEO, The Olinger Group; Chair

Jude founded The Olinger Group with a desire to bring innovative state-of-the-art research solutions to his clients. His more than 25 years of market research experience and being surrounded by a team of experts affords him the opportunity to work with clients in a variety of industries, offering them a complete array of design, analysis, and methodological tools appropriate to their unique business needs. He is active in numerous professional market research organizations. He is a member of the American Marketing Association (AMA) Marketing Research Association (MRA), and ESOMAR. Despite losing its offices when New Orleans flooded after of Hurricane Katrina, Jude successfully led The Olinger Group through the crisis, and the company continues to grow and prosper. He shares his experience and hard earned expertise in disaster recovery, crisis management and preparation for business interruptions widely. Jude is active market research community as a board member of CASRO, speaker, presenter, and moderator. As a spokesperson for the industry and the firm, Jude has been quoted in The Wall Street Journal, USA Today, Travel Counselor, and other various publications. Jude recently completed two terms as President of the Entrepreneurs' Organization (EO) New Orleans Chapter. Jude will serve as CASRO Board Chair in 2015.

Craig Overpeck, Chief Technology Officer, M3 Global Research

Craig created MDLinx.com, the largest specialty physician website in the USA, and drives the innovation in the Global Research group for M3 Inc. Craig received his B.S. in Biology and Chemistry from Ursinus College in Pennsylvania and M.S. in Clinical Science at Villanova University. Previously Craig worked for the AAMC and AMA pioneering the largest ongoing online tracking study of US physicians.

Keith Price, Co-CEO, Critical Mix

Keith is a co-founder of Critical Mix and has over 20 years of management experience in sales, marketing, operations, and administration. His passion is building and leading client-focused service organizations. Most recently he managed the North American P&L for Toluna. Keith was responsible for the $100m global research business at Greenfield Online from 2008-2009. Keith's expertise includes business integration, new product development, and sales distribution strategies.

Merrill Shugoll, President, Shugoll Research

Merrill is president of Bethesda, Maryland-based Shugoll Research. She created the full-service research division of Shugoll in 1984 and has 29 years of experience conducting qualitative and quantitative research. She has served on the National Board of Directors of the Marketing Research Association, is a past president of the Washington, D.C. Metropolitan Chapter of the American Marketing Association and is currently active in the Qualitative Research Consultants Association and the Washington Ad Club.

Maggie Taylor, CEO North America, Added Value

Maggie has been at the helm of Added Value’s NA operations since 2004, overseeing its New York, Los Angeles and Atlanta offices. A member of the global Added Value Group Executive Board, she is also integral to the stewardship of the organization, worldwide. Maggie was President of Diagnostic Research when it merged with Added Value in 2003, and played a central role in the acquisition of Cheskin in 2007. Maggie has a B.A. in Psychology from Brown University. Most recently, she has led the development and global launch of Cultural Traction, a means to measure brands’ relevance, or "VIBE” in culture, appearing on the BBC and in The Wall St. Journal, Forbes, Marketing, Contagious, and Marketing Week.

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