Legal Implications of Data Quality
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Monday, March 31 ✦ 2 - 3:15 PM ET

This webinar will address the importance of data quality in survey research, the methodologies that optimize the quality of data, and the potential impact poor data collection methodologies may have on market research results and, ultimately, client satisfaction.

The issue of data quality is also examined in connection with obtaining industry certifications and regulatory compliance, including how improvements in internal protocols for data collection and maintenance can impact data quality and build client confidence.

Among the topics to be discussed are:

  • Survey Error
  • Social Desirability Bias, Question Order Bias
  • Alternatives to Randomization
  • Questions to Ask about Survey Design
  • Organizational Challenges: How do you effectively identify, implement and communicate data quality best practices throughout your company and partner firms?

We’ll also look at relevant legal cases and the publication policies of leading organizations.

In addition, this webinar will cover the importance of data quality in relation to corporate risk management and legal compliance.

  • Global Regulation Compliance
  • HIPAA Compliance
  • EU Data Directive

You'll also learn how certifications can address data quality issues

  • ISO 20252 and 26362 (Market Research Specific)
  • ISO 9001 (General Quality Management)
  • ISO 27001 (Non Market Research Specific - Technology/Security)
  • SSAE 16 (replaced SAS 70)


George Terhanian, Group Chief Strategy & Products Officer, Toluna
George is Toluna's Group Chief Strategy Officer and a member of the board of directors of the Advertising Research Foundation. Through the years, he has also served on committees or advisory groups for organizations such as the European Society for Opinion and Marketing Research, the US Strategic Management Journal. He is also the author of "Market Rebels: How Activists Make or Break Radical Innovation", Princeton University Press. 2009. He has served as the Editor of Administrative Science Quarterly, and has been a member of the editorial boards of American Journal of Sociology and Organization Science and Academy of Management Review. He is a Fellow of: The Center for Advanced Study in Behavioral Science, The Sociological Research Association, and the Academy of Management. Awards include the Sidney Levy Teaching Award from the Kellogg School of Management, and the W. Richard Scott Distinguished Award for Scholarship from the American Sociological Association.

Duane Berlin, Principal, Lev & Berlin, P.C.
Duane is a leading authority on legal issues affecting the survey research industry, having represented research companies for his entire 25-year career. Duane has served as legal counsel to CASRO for the past 12 years and is the principal author of CASRO’s Privacy Protection Program, which includes CASRO’s Model Forms of Survey Research Agreements and Contracts. He launched CASRO’s General Counsel and Privacy Officers Forum in 2003 and has served as a speaker, moderator, and leader of many CASRO Briefings, Workshops, and Conferences. In his work for CASRO he has submitted two legal briefs to the U.S. Supreme Court and has represented the industry and the association on many legal challenges relating principally to respondent confidentiality. Duane is a member of the International Association of Privacy Professionals and a member of the Board of Directors of The Roper Center for Public Opinion Research at the University of Connecticut. Duane also currently provides private legal counsel to many leading research firms with respect to commercial, corporate and privacy matters and speaks frequently on legal and regulatory issues affecting the survey research industry.

Peter Milla, Peter Milla Consulting
Peter is a consultant specializing in information technology and market research with specific expertise in Internet, mobile and healthcare market research. Peter is also an expert in privacy, regulation, security and quality. Previously, Peter was CIO at Survey Sampling International and CIO at Harris Interactive. Peter is active in industry associations and is a frequent conference speaker. He has served on the CASRO Board of Directors and currently plays leadership roles in several industry association workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. He is also the lead CASRO and ANSI representative to the ISO workgroups for standards relating to quality in market research (ISO 20252 and ISO 26362). Peter also serves as a Fellow of the Ponemon Institute, a research organization that is dedicated to advancing responsible information and privacy management practices in business and government.

Jennifer Ward, Managing Director, CASRO Institute for Research Quality (CIRQ)
Jennifer directs the management and development of CIRQ,CASRO's audit and certification body providing ISO 20252 and 26362 certification and education services for companies seeking certification to these globally recognized ISO research standards. In this role she has oversight of all activities relating to the operations of this CASRO subsidiary. Prior to this position, Jennifer was CASRO's Vice President of Membership Services and Development. Before coming to CASRO, she was the Director of Member Relations at the American National Standards Institute (ANSI). She began her career working for GenCorp in sales and as Manager of Contract Administration. Jennifer graduated from Bucknell University with a Bachelor of Arts in English and a minor in business.

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