Legal Webinar: Best Practices in Passive Data Collection
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Legal Webinar: Best Practices in Passive Data Collection

Wednesday, December 4, 2 - 3:15 p.m. ET

As regulators attempt to keep pace with our increasingly interconnected and mobile world, conducting research in the digital realm has become more complex. This webinar will provide guidance and insight into the legal, regulatory and best practice considerations for common uses of passive digital tracking and data collection in research (cookie-based, device IDs, non-cookie ID, third-party data sharing, etc.).

Participants will come away with a practical understanding of the privacy hot buttons in this space, regulatory priorities, pitfalls to avoid and best practice recommendations when using new technologies.

Our presenters will discuss:

Federal and State Legal and Regulatory Initiatives
(FTC priorities; The "Internet of Things” – privacy concerns with measuring/analyzing connected devices; Data Brokers)

State Priorities (including updates from California (CalOPPA, Do Not Track, etc.)

The Changing Definition of Personal Information
(FTC viewpoints; Expansion of definition of PII under Children’s Online Privacy Protection Act (COPPA); Update on Hulu Privacy Litigation (video viewing information)

Lessons Learned and Best Practices

  • Actions that have caused legal trouble for research firms
  • Best Practices for Newer Technologies (device/browser fingerprinting, device IDs., third party data sharing, etc.)
  • Location device tracking (retail tracking analytics)

Time will be devoted to audience Q&A

Unable to attend the live webinar?
A recording of the webinar will be made available upon request and will be active for a limited time period.


George Pappachen, Executive Vice President of Strategy and Business Development, Kantar Media Ad Intelligence Group

George works with Kantar Media’s executive management team to develop strategic plans, drive new digital business development, strengthen both existing and new third-party relationships and coordinate with Kantar Media’s affiliate countries. Previously George was Global Strategy & Business Development Director at WPP’s Data Alliance, while also serving as Kantar’s Chief Privacy Officer. He has held various senior leadership posts over the course of his career at WPP, including leading WPP’s research collaboration with Google and working with the group’s top revenue clients. Prior to that he guided Dynamic Logic’s emerging media solutions division and launched its flagship mobile product, procuring launch clients and initial sales bookings.George has been recognized for his work as a researcher, having received ARF’s Rising Star designation and ESOMAR publication on several new media and data topics. He routinely contributes to industry platforms and events. He guest lectures at leading business schools including MIT, Stanford, and Harvard and serves on several external and internal committees and advisory boards. He is a graduate of the University of Florida and holds post-graduate degrees from Fordham University and St. John’s University.

Teresa Troester-Falk, Associate General Counsel – Privacy, The Nielsen Company

Teresa provides expert advice and strategic guidance to all key functions throughout Nielsen on global privacy and data protection, best practices, risk mitigation, online and social media, mobile privacy, cloud computing, cross-border transfers and information governance. She defines data use policies that balance business needs with privacy expectations. Previously Teresa served as Privacy Officer for Epsilon and was Privacy Compliance Associate at DoubleClick. She earned a BA from the University of Waterloo - Conrad Grebel College and an L.L.B., Law from York University - Osgoode Hall Law School.



Duane Berlin, Principal, Lev & Berlin, P.C.

Duane is a leading authority on legal issues affecting the survey research industry, having represented research companies for his entire 25-year career. Duane has served as legal counsel to CASRO for the past 12 years and is the principal author of CASRO’s Privacy Protection Program, which includes CASRO’s Model Forms of Survey Research Agreements and Contracts. He launched CASRO’s General Counsel and Privacy Officers Forum in 2003 and has served as a speaker, moderator, and leader of many CASRO Briefings, Workshops, and Conferences. In his work for CASRO he has submitted two legal briefs to the U.S. Supreme Court and has represented the industry and the association on many legal challenges relating principally to respondent confidentiality. Duane is a member of the International Association of Privacy Professionals and a member of the Board of Directors of The Roper Center for Public Opinion Research at the University of Connecticut. Duane also currently provides private legal counsel to many leading research firms with respect to commercial, corporate and privacy matters and speaks frequently on legal and regulatory issues affecting the survey research industry.

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