The Membership Economy: Mastering the Forever Transaction
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The "Membership Economy” is the most disruptive shift in business witnessed in decades. For it to succeed, this model requires companies to pay much more attention to their customers, their experience and ultimately, their success with the company’s offering. In this webinar you will learn how the "membership” business models of Netflix, Weight Watchers, and other industry giants work—and how you can implement aspects into your company. For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.


- The Reality behind the "Forever Transaction”
- How to Find your Super Users (and why that matters)
- To Build and Scale a Recurring Revenue Business

Nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership,” organizations can leapfrog industry leaders.

Understand how to do it through an inside look at the success of American Express, LinkedIn, CrossFit,, SurveyMonkey, and more.


Presented by

Robbie Baxter

Founder of Peninsula Strategies, Robbie helps companies like Netflix, SurveyMonkey and Yahoo!excel in the Membership Economy. She is the author of The Membership Economy (McGraw-Hill, 2015). Over the course of her career, Robbie has worked in or consulted with clients in more than 20 industries. Before starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.

Moderated by

Lincoln Murphy

Lincoln is one of the leading authorities on customer success, subscription business and building sustainable revenue. The founder of, Lincoln later joined Gainsight as their Customer Success Evangelist.He has contributed to, written for, or been featured in Inc. Magazine, Fast Company,,, LinkedIn,, OpenView Labs, Read Write,, SoftwareCEO, Venture Beat, Venture Hacks, and ZDNet and has spoken at industry events including SaaS University, Freemium Summit, SIIA On-Demand, HostingCon, and Pulse.

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