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Non Members - $95
The "Membership Economy” is the most
disruptive shift in business witnessed in decades. For it to succeed, this
model requires companies to pay much more attention to their customers, their
experience and ultimately, their success with the company’s offering. In this
webinar you will learn how the "membership” business models of Netflix,
Weight Watchers, and other industry giants work—and how you can implement
aspects into your company. For decades, consumers and businesses have joined
clubs, bought products and accessed services using a subscription model. But it
has only been in recent years that the model has been transformed and perfected
through massive changes in technology.
- The Reality behind the "Forever Transaction”
- How to Find your Super Users (and why that matters)
- To Build and Scale a Recurring Revenue Business
Nimble companies that focus on
ongoing, formal relationships over one-time transactions are thriving. By
renting, lending, or offering access instead of just "ownership,” organizations
can leapfrog industry leaders.
Understand how to do it through an
inside look at the success of American Express, LinkedIn, CrossFit,
Salesforce.com, SurveyMonkey, and more.
Peninsula Strategies, Robbie helps companies like Netflix, SurveyMonkey and
Yahoo!excel in the Membership Economy. She is the author of The Membership
Economy (McGraw-Hill, 2015). Over the course of her career, Robbie
has worked in or consulted with clients in more than 20 industries. Before
starting Peninsula Strategies, Robbie served as a New York City Urban Fellow, a
consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in
corporations, associations, and universities. She has been quoted in or written
articles for major media outlets, including CNN, Consumer Reports, The New York
Times and the Wall Street Journal. She has an AB from Harvard College and an
MBA from the Stanford Graduate School of Business.
one of the leading authorities on customer success, subscription business and
building sustainable revenue. The founder of sixteenventures.com, Lincoln
later joined Gainsight as their Customer Success Evangelist.He has
contributed to, written for, or been featured in Inc. Magazine, Fast Company,
Sandhill.com, Salesforce.com, LinkedIn, GrowthHacker.tv, OpenView Labs, Read
Write, ChiefExecutive.net, SoftwareCEO, Venture Beat, Venture Hacks, and ZDNet
and has spoken at industry events including SaaS University, Freemium Summit,
SIIA On-Demand, HostingCon, and Pulse.