Elements of Non-Probability Sampling
Wednesday, December 9
2-3 PM ET
CASRO Members- $35
Non-Members - $95
This webinar will take participants through the essential
elements of non-probability sampling techniques and the implications of using
them in survey research.
Time will be devoted for audience Q&A.
John Bremer, Senior Vice President, The NPD Group, Inc.
John joined NPD in June. Previously John was at
Toluna where he served as the company's Chief Research Officer and was later promoted to the position
of Global Chief Research and Strategy Officer. Before joining Toluna, John served as Chief
Research Officer at Compete, now Millward Brown Digital. He joined the research industry in 1999,
working for Harris Interactive, where he held a series of escalating
positions. His work has consisted of
research into all areas of representativeness. He has specialized, however, in
areas of non-probability sampling, rare populations, selection bias, and online
survey research. He is most well known for having developed sample selection
and weighting methods such as SmartSelect and SmartCorrect at Toluna as well as
the proprietary propensity score weighting technique utilized by Harris. In addition, his passion regarding politics
lead to him producing successful election forecasts in the US in 2000-2012 and
in the UK in 2005-2010. On his off time, John created and co-directed the Harris
Center for Innovation. Previously, John
was a senior research assistant to Dr. James Heckman, specializing in selection
bias issues. Projects John worked on were cited in awarding Professor Heckman
the 2000 Nobel Prize in Economics.