Elements of Non-Probability Sampling
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Elements of Non-Probability Sampling
Wednesday, December 9
2-3 PM ET




CASRO Members- $35
Non-Members - $95

This webinar will take participants through the essential elements of non-probability sampling techniques and the implications of using them in survey research.   

Time will be devoted for audience Q&A.


Presented by:

John Bremer, Senior Vice President, The NPD Group, Inc.

John joined NPD in June. Previously John was at Toluna where he served as the company's Chief Research Officer and was later promoted to the position of Global Chief Research and Strategy Officer.  Before joining Toluna, John served as Chief Research Officer at Compete, now Millward Brown Digital.  He joined the research industry in 1999, working for Harris Interactive, where he held a series of escalating positions.  His work has consisted of research into all areas of representativeness. He has specialized, however, in areas of non-probability sampling, rare populations, selection bias, and online survey research. He is most well known for having developed sample selection and weighting methods such as SmartSelect and SmartCorrect at Toluna as well as the proprietary propensity score weighting technique utilized by Harris.  In addition, his passion regarding politics lead to him producing successful election forecasts in the US in 2000-2012 and in the UK in 2005-2010. On his off time, John created and co-directed the Harris Center for Innovation.  Previously, John was a senior research assistant to Dr. James Heckman, specializing in selection bias issues. Projects John worked on were cited in awarding Professor Heckman the 2000 Nobel Prize in Economics.

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