Project Management Series: Report Writing Webinar
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Project Management Series: Report Writing Webinar
Monday, March 10 from 2 p.m.-3 p.m. ET

$95 Members/$135 Non Members

Multi-Registration Discounts Available

To a large extent, the final research report or presentation is our product. It marks the culmination of a great amount of research work, often performed by many people and departments. An unorganized or poorly written summary may erode confidence in your capabilities and prompt a client to look elsewhere. While a thorough, compelling report may lead to more business.

This hour-long webinar will cover:
  • The barriers to writing great reports
  • Factoring in what the client wants
  • The reasons why reports/presentations are essential
  • A sample report outline
  • 21 tips for writers, including:

    • Getting organized
    • Getting started
    • Writing well and correctly
    • Creating clear tables (chart making and graphics will not be covered)
    • How to be clear and concise
    • Crafting meaningful conclusions
    • Words to avoid

Our Presenter

John Gilfeather
Executive Vice President
Koski Research Inc.

John is an expert in B2B marketing research, corporate reputation measurement and public release research. He was Managing Partner at Yankelovich and was responsible for all the custom research of the firm. After 30 years at Yankelovich, he joined Roper Starch Worldwide where he was Vice Chairman and head of Roper Public Affairs and Media. Following this, he was Executive Vice President in charge of Stakeholder Management research for TNS in North America. He joined Koski Research in November, 2011.

John is a Past Chair of CASRO and served on its Board for nine years. For more than 25 years, he has been actively involved in training programs for CASRO and has presented his basics of Report Writing tutorial to almost 1000 researchers. Recently, he has been working with CASRO to develop the Project Director Training webinar series.

John is a graduate of the University of Notre Dame with a degree in Sociology and attended graduate school at Columbia University. He served for 20 years on the Board of Advisors for The University of Georgia Master in Marketing Research program. John is a founding member of the Institute for Public Relations Measurement Commission. He is Past President of the Market Research Council.

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