Fundamentals of Sampling in an Online World
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Fundamentals of Sampling in an Online World
Wednesday, February 4
2-3 PM ET

$95 Members
$150 Non Members
Multi-Registration Discounts Available

Having a representative sample is key to making sound business decisions.  In this webinar you will learn the fundamentals of sampling with a focus on online sampling practices.

Ideal for: Entry- and mid-level researchers, Project Managers, New and Recent Hires, Account Executives, etc.

Presented by

Susan Frede, Vice President, Research Methods & Best Practices, Lightspeed GMI  

Susan designs, conducts and analyzes research-on-research projects to improve panel performance, respondent quality and survey data quality.  She has published numerous research-on-research papers and is a well-respected speaker at key industry events.  Susan works closely with clients on quality initiatives and survey integrity, offering insight and consultation on research design, applications, execution and delivery.  In addition, Susan plays a key role in training and development within Lightspeed as well as the larger Kantar organization. Susan came to Lightspeed in 2010 with 23 years of marketing research experience.  This includes 11 years working for Kantar’s TNS, specializing in research for the consumer packaged goods marketplace. Prior to TNS she held various analytic and statistical roles at Convergys, Parker, and Nielsen. Susan currently is working towards her master’s degree in adult education from the University of Georgia.  She completed her undergraduate work at Northern Kentucky University where she graduated Magna Cum Laude with a B.S. degree in Marketing and a Minor in Mathematics.  She was awarded a Certificate of Excellence from the Management and Marketing Department.  Her post-graduate education and training includes programs in Principles of Marketing Research, Practical Conjoint Analysis & Discrete Choice Modeling, Practical Multivariate Analysis and Tools & Techniques of Data Analysis.

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