Engage & Persuade with Content Marketing
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A Complimentary Webinar for CASRO Members
Wednesday, December 3
2-3 PM ET








Susan Spaulding
Anne Aldrich


Lisa Viselli

Why is content marketing all the rage? If done well, it can effectively serve as a sales force –engaging prospective clients and compelling them to purchase.

But using content – whether it’s a blog, video, or whitepaper – to garner interest in your company and its services is not easy. In a society and marketplace deluged with information, it is difficult to be noticed, let alone to be perceived as truly unique.

Your material must be relevant, educational, and engaging.

So, what should you write about?

How do you share your thoughts in an engaging way?

In this session you will learn best practices for delivering and integrating content. Our speakers will relate the value of keeping a content calendar and explore the benefits and drawbacks to the many forms of media that can be used as touch points.

This webinar is ideal for: Heads of marketing and their staff, as well as anyone charged with building their company's brand and position as a market leader / expert.

Presented by:

Susan Spaulding, Principal, Recalibrate Strategies

with

Anne Aldrich, Partner, Artemis Strategy Group
Lisa Viselli, Vice President, Corporate Marketing, Market Strategies International


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