A Complimentary Webinar for CASRO Members
Wednesday, December 3
2-3 PM ET
is content marketing all the rage? If done well, it can effectively serve as a
sales force –engaging prospective clients and compelling them to purchase.
using content – whether it’s a blog, video, or whitepaper – to garner interest
in your company and its services is not easy. In a society and marketplace
deluged with information, it is difficult to be noticed, let alone to be
perceived as truly unique.
material must be relevant, educational, and engaging.
what should you write about?
you share your thoughts in an engaging way?
this session you will learn best practices for delivering and integrating
content. Our speakers will relate the value of keeping a content calendar and
explore the benefits and drawbacks to the many forms of media that can be used
as touch points.
This webinar is ideal for: Heads of marketing and their staff, as well as anyone charged with building their company's brand and position as a market leader / expert.
Spaulding, Principal, Recalibrate Strategies
Aldrich, Partner, Artemis Strategy Group
Lisa Viselli, Vice President, Corporate Marketing, Market Strategies