CASRO Home
CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
CASRO Member Access
  • Agreements & Contracts
  • Standards/Addendums
  • Guidelines
  • Government & Public Affairs
  • Event Proceedings Library
  • Newsletter Archive
  • Industry Surveys
  • Post a Job
  • General Counsel Forum
  • Industry Events
  • Industry News


WELCOME

SORRY, YOU MUST BE A MEMBER OF CASRO
TO ACCESS THIS AREA!

 

Want to become a member? Click Here

 

 

 

 

 

 

 

Member Search
Member Resources
News & Events

 

Speak Out, Connect, Learn, Share Your Expertise...

Comment:
Why do online survey panels get such a bad rap when there is not one single market research method that truly uses probability sampling?

- Annie Pettit, VP Global Online Panel Analytics, Ipsos Interactive Services

 

Reply:
I think this is a great point. I think that when online came into being there was a rivalry between online and phone. This diverted people from what had been an important topic, namely the steady drop in response rates. In a discussion of which is more representative, online will always lose (too large a part of the population who will never be surveyed). The question we should be asking..."Is phone superior enough to online to justify the cost difference?"

- Rich Raquet, President at TRC

 

 


Add This bookmarks
Bylaws  |  Legal Notices  |  Privacy Policy
Contact Us Join Now ISO Standards For the Public/Media Government & Public Affairs Events Careers in Research About Us Home