GENERAL INFORMATION
Profile of Participants
Accounting Conventions
Number of Employees
Telephone Interviewing
Data Tabulation/Processing
Allocation of Revenue (Data Collection Modes)
Allocation of Revenue (By Type of Activity and Customer Sources)
Full Service Studies

REVENUE AND BALANCE SHEET ITEMS
Facilities Occupied (With/Without In-House Telephone Center)
Facilities Occupied (With/Without Field Offices)
Asset Value of New Acquisitions

FINANCIAL STATEMENT INFORMATION
Summary Operating Statistics
Percent Change in Revenue
Profit Distribution by Group
Profit Distribution by Quartile
Income Statements - Mean Calculation
Income Statements - Ratio to Revenue
Income Statements - Two Year Comparison
Major Cost Categories - Mean Calculation
Major Cost Categories - Ratio to Revenue
Major Cost Categories - Two Year Comparison
Group 1 (Revenue under $1.5 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 2 (Revenue $1.5 million - under $5 million)
Income Statements
Income - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 3 (Revenue $5 million - under $13 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4 (Revenue over $13 million)

FINANCIAL STATEMENT INFORMATION (cont.)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4A (Revenue $13 million - under $30 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4B (Revenue $30 million - $100 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Group 4C (Revenue over $100 million)
Income Statements
Income Statements - Top One Third
Major Cost Categories
Major Cost Categories - Top One Third
Internal vs. External Telephone Center and
Significant Internet Presence In-house vs. Outsourced
Income Statements - Mean Calculations
Income Statements - Ratio to Revenue
With Own Telephone System
Income Statements
Major Cost Categories
Without Own Telephone System
Income Statements
Major Cost Categories
With Significant Internet Presence that is Primarily Maintained In-house
Income Statements
Major Cost Categories
With Significant Internet Presence that is
Primarily Outsourced
Income Statements
Major Cost Categories
Internet-Based Interviewing
Internet Studies - Purpose and Sourcing
Profile of Internet Activity
Financial Ratios
Current Ratio, Debt to Equity, and Sales to Working Capital
Outsourcing Outside of North America
GRAPH: Average Hours to Complete the Financial Survey