CASRO

Internet Research, an established methodology, is facing a series of new challenges and changes
Regulatory issues continue to present IT managers with new, complex challenges
Pressures for cost and cycle time reduction continue

This two-day conference addresses these issues with presentations targeted to the following areas:

CASRO Online Research Task Force Briefing
Technology and Process Issues for Offshore Outsourcing
Verbatim Management Technologies
Market Research Technology for Research in the 21 st Century
Autocharting Systems for Research
VoIP and the Market Research Industry
Technology Updates for Mature Methodologies

The conference targets senior information systems professionals, senior management and senior researchers at research companies. The conference also offers superior networking activities, which include opportunities to meet with leading technology vendors, who will showcase the latest in research technology. Plan now to attend and learn what you need to know to thrive and compete.

Conference Program and Online Registration

Thursday, June 16

8:00 a.m.Registration and Continental Breakfast with Exhibitors - Palm Room Foyer

9:00 a.m.Welcome - Palm Room (all conference sessions)
David N. Richardson, Group President, Financial, Government & Public Policy, Harris Interactive Inc., 2005 CASRO Board Chair

9:15 a.m.Conference Overview and Day 1 Introductions
Peter Milla, Executive Vice President - Chief Information Officer, Harris Interactive Inc., Conference Co-Chair

9:30 a.m. The Modern Online Research Industry: Current Practices and Trends
Simon Chadwick, Partner, Cambiar L.L.C.

This presentation will present the findings of a survey of research companies about how they conduct online research. Topics that will be addressed include:

Online research growth trends
Research company investments in online resources
Sourcing of sample and the use of online panels
Software platform selection
Reporting
Current concerns about online research

10:00 a.m.CASRO Online Research Task Force Briefing
Peter Milla, Executive Vice President – Chief Information Officer, Harris Interactive Inc., Task Force Co-Chair
Larry Ponemon, Chairman, Ponemon Institute, Task Force Co-Chair
Duane L. Berlin, Principal, Lev & Berlin, P.C., CASRO General Counsel

Internet research, now an established methodology, has recently seen the introduction of new technologies, while experiencing significant change and challenge. These include:

Recruitment of subjects using Internet marketing and advertising tactics
Heightened privacy concerns
Secondary uses of survey research data
Use of tagging (including the use of persistent cookies and beacons) in the survey process
Use of software downloads and closed end-user networks
Convergence of information services, marketing services, and survey research
State, federal and global regulations
Voluntary compliance with CAN SPAM

In order to raise awareness and educate the CASRO membership and Industry, CASRO has formed the Online Research Task Force. This session will present the work of the Task Force and related subject matter. The agenda below (through lunch) will be discussed:

10:00 a.m. Review of New Technologies Related to Internet Research

10:20 am CASRO GPA (Government and Public Affairs Committee) Review

11:00 am Refreshment Break with Exhibitors

11:40 am Spyware Survey Review

12:00 pm Review of CASRO Code of Standards and Ethics for Survey

12:30 pm Discussion

1:00 p.m. Lunch (provided) Teddy’s Restaurant (Lobby Level)

2:00 p.m. Integration of New Technology and Process for Offshore Outsourcing – Panel Discussion
James Fredrickson, Senior Vice President, Research Operations, Harris Interactive Inc.
Tom Patterson, Senior Vice President, Technology and Operations, MarketTools, Inc.
Pinney Colton, Technical Analyst, MarketTools, Inc.

The past several years have seen a significant increase in offshoring for Market Research. This session will investigate the vital operational, process, training and technology issues that are a requirement for successful offshoring initiatives.

3:15 p.m.Refreshment Break with Exhibitors

3:45 p.m.Verbatim Management Technologies and Their Effect on Research Operations
Richard Thoman, President, Language Logic, L.L.C

This presentation will address the following areas:

Managing verbatims in a global, multi-media world: The technologies and methods that are important to delivering quantitative and qualitative information about verbatim comments:

Speech Recognition
Textual Analysis
Translation
Character Recognition
Database
Web-enabled collaboration

The effect of integrating systems on labor productivity: The productivity gains that result from systems integration efforts. This will take the form of an examination of the labor productivity among coders, supervisors, report processors and project directors before integrating systems and their productivity after data and questionnaire integration.

Using verbatims to explain and diagnose research results: Methods and techniques that help people realize the diagnostic and explanatory power of verbatim comments.

4:45 p.m. -Cocktail Reception with Exhibitors - Palm Room Foyer
Sponsored by Askia

6:00 p.m. -Adjournment, Day 1

Friday, June 17, 2005

8:00 a.m.Continental Breakfast with Exhibitors

9:00 a.m.The Online Research Business: An Update on Size, Composition and Trends
Allan L. Baldinger, Vice President, MarketTools, Inc., Conference Co-Chair

9:15 a.m. - On Tools and Bad Habits: Making MR Technology Fit for the Rigors of Research in the 21st Century
Tim Macer, Managing Director, Meaning Ltd.

Much of the software in use in market research today has been arrived at through an evolutionary approach, with periods of innovation tempered by a legacy of fairly rigid and unchanging processes. Now, the pressure is on. Research stands accused of being particularly good at the things people either don’t want, or don’t want to pay for. But the processes and the tools in place often make it hard to go faster, or go further, as today’s clients expect.

As Market Research reconstructs itself as an always-on knowledge and insight provider in a post-modern world, it is time to examine just how far the tools we are using measure up to these new demands. For example, clients want knowledge aggregated across surveys and from other sources of data; post-modern consumers have become research-critical and need to be engaged in different ways; consolidation in the industry and changes to corporate governance mean, among other things, more accountability and openness in methods and tools. This presentation will identify rising demands where the current tools and methods often struggle to deliver what is wanted, and highlight examples of innovation and good practice from around the world in meeting these new demands.

10:15 a.m. Refreshment Break with Exhibitors

10:45 a.m. Autocharting Systems for Research – Panel Discussion
Moderator: Christian Super , Vice President of Information Technology, Ipsos North America
Matt Fidler, Rosetta Studio Product Development Manager, ATP Canada
Mark Morton, IT Solutions Senior Consultant, Cobalt Sky Ltd.
Benjamin Rietti, CEO, E-Tabs Limited

A need that research companies often face is the requirement to produce multiple versions of the same or similar report containing charts/graphics (typically multi-wave, multi-country projects). Manual preparation of such reports is time consuming and error prone.

This panel will address the history and the current approaches and tools available for autocharting systems:

Evolution of PowerPoint as a project deliverable
Initial development of autocharting and the use of CSV format and VBA
Current state of autocharting
Potential ROI
Potential new business opportunities for research companies

12:00 p.m.Lunch (provided) - Teddy’s Restaurant (Lobby Level)

1:00 p.m. VoIP and the Market Research Industry – Panel Discussion
David Anderson , Chief Technology Officer, TNS
Dan Coates , President, Voxco Corporation USA
Andrew Jeavons , President, MI Pro USA

There has been much discussion of the coming of Voice over IP (VoIP) as a telephony technology that promises significant cost savings. 2005 promises to see significant growth in VoIP’s penetration with it reaching more businesses and homes. For Market Research, VoIP holds much promise in potential savings in long distance services and the ability to leverage a decentralized call center model.

This session will include:

A beginner’s guide to VoIP Telephony
A discussion on how this technology could restructure data collection operations worldwide
A discussion of potential cost savings

2:15 p.m. Refreshment Break with Exhibitors

2:45.p.m Technology Updates for Mature Methodologies – Panel Discussion

In this session, industry experts will review the current state of technology in:

CATI

Richard Rands, President & CEO, Computers for Marketing Corporation

Focus Groups

Doug Bates, Executive Vice President, Operations, Itracks

James R. Cummins, President, CMS Research

Mall Intercept

Rick Rodgers, Executive Director, Carbonview

Predictive dialer technology

Dan Bernard, Vice President, Marketing Systems Group

4:15 p.m.Wrap-Up and Adjournment

Featured Exhibitors and Sponsors

Exhibiting/Sponsoring* CASRO Members:

ASDE Incorporated*
Computers for Marketing Corporation
CMS Research
Digital Marketing Services
e-Rewards, Inc.
E-Tabs Limited
Global Market Insite, Inc.
Greenfield Online, Inc.
Luth Research
Marketing Systems Group
Nebu bv
Ocucom
Schlesinger Associates, Inc.*
SPSS Inc.
Survey Sampling International, L.L.P.

Other exhibitors and sponsors:

Askia
ATP Canada
Datatelligence ONLINE
EMO Corporation
FIRM

Exhibit space is full. Please contact us for more information on sponsoring the conference.

Web Links to Exhibitors and Sponsors

Registration Fees

The registration fee includes continental breakfasts, lunches, breaks, conference materials, and the cocktail reception on Thursday evening. Wireless internet will be provided to each registrant at no cost.

Cancellations on or before Thursday, June 9 will be charged a $25 cancellation fee.Cancellations after June 9 and no-shows will forfeit the entire registration fee, but substitutions can be made at any time. Please contact CASRO to make a substitution.

The conference is open to non-members. Those non-members who apply for membership by June 30, 2005 (and are accepted) will be refunded the difference between the member and non-member rate. Please contact us for more information.

CASRO Members & Associate Member Fees
First registrant from company / organization	$775
Additional registrants from company / organization	$750
One-day registration (no multiple firm discount)	$495

Non-Members: (No mulitple discounts)
All registrants	$995
One-day registration (no multiple firm discount)	$595

Hotel Accommodations

To make a room reservation at the Roosevelt Hotel, please call the hotel directly at 1-888-TEDDY-NY andreference CASRO to receive the CASRO room rate of $239 plus tax per night for a single or double room.

The hotel room reservation deadline is Tuesday, May 31, 2005. After that date, any unused rooms in the CASRO room block will be released and the hotel will take reservations on a space and rate availability basis only.

The Roosevelt Hotel
Madison Avenue at 45th
New York, NY 10017
Telephone: (212) 661-9600
Fax: (212) 885-6162
Room Reservations: 1-888-TEDDY-NY

Main Session: Palm Room
Exhibit area: Palm Room Foyer

The Roosevelt Hotel is located in midtown Manhattan about 9 miles from La Guardia Airport and about 15 miles from JFK International Airport.

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