CASRO

Text Box: The “Event” for leaders of survey research companies, the CASRO 32nd Annual Conference is open to all CASRO members as well as individuals from prospective member companies. The conference will explore important issues that impact your survey research business. Attendees will also visit with a variety of vendor exhibitors and sponsors throughout the 3-day event. In addition to the sessions and networking opportunities, attendees may participate in a variety of organized recreational activities the including world-class golf of Arizona’s Sonoran Desert.

Exhibitor and Sponsor Information
The exhibit space is a table-top exhibit only - a full booth, including pop-ups are NOT permitted. The table is 6-foot and skirted and includes 2 chairs, standard electric and additional useable space behind the table. A maximum of 2 retractable banner stands will be permitted but can only be placed behind the table. The total width of both banner stands cannot exceed 6 feet. The exhibit fee includes the table and conference registration for 2 people as well wireless internet in the exhibit area and meeting space. Exhibit space and sponsorships are available; please contact us to be added to our mailing list or for more information. Exhibits and sponsorships are available to all CASRO member companies as well as non-member companies.

Hotel Information
Text Box: The Four Seasons Resort Scottsdale at Troon North is located high in the Sonoran Desert, known for its climate, fabulous recreation, superlative dining and shopping. The famed desert resort community of Scottsdale offers visitors the beauty and adventure of the wide open Sonoran Desert, situated in the cooling foothills of Pinnacle Peak. Here attendees can relax in Southwestern-style casitas, dine with heartbeat-skipping views, bask in sun-drenched weather and astonishing scenery, and rise to the challenge of golf at Troon North.
Address: 10600 East Crescent Moon Drive, Scottsdale, Arizona, U.S.A. 85262-8342
Telephone and Room Reservations: 480-515-5700
Tour the Four Seasons Online

Four Seasons Scottsdale Room Reservations/Deadlines
CASRO has reserved a block of sleeping rooms at the Four Seasons Scottsdale at a rate of $335 plus tax, per night for the nights of Monday, October 8, 2007 through Saturday, October 13, 2007. Contact Room Reservations at the Four Seasons directly at 480-515-5700 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is Saturday, September 15, 2007, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after September 15, the hotel will take reservations on a rate and space availability basis only.

Air Travel to Scottsdale – Phoenix Sky Harbor International Airport
The Four Seasons Scottsdale is 30 miles from Phoenix Sky Harbor International Airport. All major carriers fly into Sky Harbor, approximately 45 minutes from the Hotel. All major car rental firms operate at this airport and taxi and limousine services are also available.

About Scottsdale
Brilliant blue skies reign supreme in the American Southwest. In Scottsdale, they promise more than 330 days of sunshine each year. In early October, the average daily high temperature is 85 degrees and the average daily low is 60 degrees.

- Scottsdale’s location in the heart of the lush Sonoran Desert provides a wealth of opportunities for memorable activities and adventures. The predictably sunny weather and low relative humidity allow you to enjoy this beautiful desert resort community.

- Scottsdale is home to more than 25 luxurious resort and day spas including some that are inspired by the Sonoran Desert and Native American healing techniques.

- A golf mecca, Scottsdale has an abundance of superb courses with some of the most unique and challenging desert-target designs in the country.

- Scottsdale has more than 2,500 boutiques, shops and malls. From the modern masterpiece that is Scottsdale Fashion Square to the cobblestone walkways of The Borgata and the Moroccan-inspired beauty of el Pedregal Festival Marketplace, even the most hard-core shoppers will find their bliss in Scottsdale!

- With more than 600 restaurants to choose from, Scottsdale boasts a selection of award-winning and flavorful cuisines ranging from indigenous fare to international delights.

- The Downtown Scottsdale Arts & Shopping Districts offer dozens of galleries within walking distance of each other.

To learn more about Scottsdale, click here.

32nd Annual Conference Committee
Co-Chairs:
John P. McDonald, President, MORPACE International, Inc.
Dave Richardson, Partner, Artemis Strategy Group
Members:
Robert L. Cohen, President & CEO, Scarborough Research
Morris R. Davis, President, M. Davis and Company, Inc.
Andrew Morrison, Chairman & CEO, Market Strategies, Inc.
Karyn Schoenbart, President & COO, The NPD Group, Inc.
Diane K. Bowers, President, CASRO

Exhibitors & Sponsors

Exhibit space and sponsorships are available; contact us for more information.

Innovation Applied:
Creative Approaches to Meet Client and Market Demands

32nd ANNUAL CONFERENCE PROGRAM
Wednesday, October 10, 2007

7:30 AM - Conference registration and continental breakfast with exhibitors

8:30 AM - Welcoming Remarks

- Diane Bowers, President, CASRO

- Eileen Campbell, Chair, CASRO Board of Directors (CEO, Millward Brown, Inc.

- Jack McDonald, Annual Conference Co-Chair (President, MORPACE International, Inc.)

- Dave Richardson, Annual Conference Co-Chair (Partner, Artemis Strategy Group)

9:00 AM - Keynote Address: “Breakthrough Innovation and Your Research Business”
Erich Joachimsthaler, Ph.D. -Founder and CEO, Vivaldi Partners

Starting from the premise that successful innovation is key to leading edge companies, Dr. Joachimsthaler, author of “Hidden in Plain Sight:How to Find and Execute Your Company’s Next Big Growth Strategy,” uses insights from a career helping major companies with innovation to offer a new model for innovation that will certainly challenge and stimulate research business leaders to examine their role in the process.

10:15 - Break with Exhibitors

10:45 - Session I: "Emerging Solutions: Partners or Competitors?"
Panel Discussion; Jack McDonald, Moderator

- Phil Roos, President, Arbor Strategy Group
- Deborah Grassi, Lead Strategist, Acxiom Corporation

The changing face of market research presents both opportunities and risks to your existing business model. The trend toward “integrated value added deliverables” that require less time, less primary data, but have measurable ROI is escalating. And so alternatives to the research process and survey research, in particular, continue to evolve. Client emphasis on more data with more analysis and insights has enticed our companies, as well as the new business development officers in (non-research) data services. Understanding what clients are buying in addition to, and sometimes in place of, survey-driven information can impact your strategic thinking and investments.

12:15 PM - Buffet Lunch

1:30 PM - “Best of CASRO”

CASRO University Programs

Roseanne Luth, CEO, Luth Research
Chet Zalesky, President, CMI

Government & Public Affairs & Self Regulation

- Larry Ponemon, The Ponemon Institute

Research Career Development

- Joe Baldi

2:00 PM - Open Forum

2:30 PM - Annual Business Meeting (CASRO Members Only)
Chair’s Remarks—Eileen Campbell
Chair-Elect’s Remarks—Chet Zalesky

3:15 PM - Break with Exhibitors

3:45 PM - Session II: Innovation from the Client Perspective

Panel Discussion
Dave Richardson, Moderator

Dave Williams, Senior Vice President, Enterprise Research and Analysis, Best Buy

Terry Lynch, External Business Development Innovation Leader for Consumer & Market Knowledge, P&G

Innovation leaders from industry leading corporations will talk about their approaches to innovation: core processes and techniques; success drivers; and the role that research does (should) play in the corporate innovations process.

5:15 PM - Adjournment

6:30 PM - Cocktail Reception

7:30 PM - Outdoor Dinner & Cocktails

Thursday, October 11, 2007

7:45 AM - Breakfast

8:30 AM - Session III: Innovation in Research: “People”
Morris Davis, President, M. Davis and Company, Inc., Moderator
“Finding Them and Keeping Them Today and Tomorrow”

Lock Collins, Cambiar
Karyn Schoenbart, President & COO, The NPD Group, Inc.

“Innovations in Onboarding” (getting new employees engaged and up to speed quickly)

Elaine Holland, SPHR,SVP Global Human Resources, Millward Brown

“Innovative Work Arrangements” (the days of all employees being on-site 9-5 are long over)

“Innovations in Training and Development” (new training tools for new skills

10:00 AM - Break with Exhibitors

10:30 AM - Session IV: Innovation in Technology
Bob Cohen, President & CEO, Scarborough Research, Moderator

“Technology and Data Integration; Analysis; Reporting”
Sean Fitzpatrick, President and Founder of Talent Map, Ottawa, Canada

“The deployment of innovative software and systems for automated reporting.”
Bruce Tedesco, SVP…OTX “Complexity Science”
“Data Mining and Predictive Analytics”
Colin Shearer, SPSS (UK)

Within the context of relevant developments on the client side
(e.g., increasingly competitive/maturing markets and brand; information overload; organizational challenges in integrating and accessing data from disparate sources; and ongoing needs for actionable information for decision-making), what technological innovations are occurring to improve the effectiveness in (1) the data analysis and (2) the data reporting/dissemination stages of the research process?

Noon - Adjournment

Afternoon Recreation and Events

7:00 PM - Cocktail Reception

8:00 PM - Dinner & Awards

9:30 PM - After-dinner Cocktails

Friday, October 12, 2007

8:15 AM Breakfast

9:00 AM - Financial Survey Highlights (CASRO Members Only)

9:30 AM - Financial/Compensation Survey Breakouts (CASRO Members Only)

10:30 AM - Break with Exhibitors

11:00 AM - Session V: Investment Innovation
Andy Morrison, Chairman & CEO Market Strategies, Inc., Moderator

Michael P. Connors, Information Services Group, Inc.

Chris Russell, Veronis Suhler Stevenson

Paul Kasper, American Securities

How do “new” investors and investment strategies impact the ability of our members to grow and innovate? The way businesses finance their strategies and dreams is changing. Speakers, representing private equity and venture capital firms, will tell us how they value and evaluate information industry companies, particularly marketing research companies, and invest in innovation and growth. Members will better understand how to work with and relate to these potential investment partners.

12:30 PM - Closing Remarks

12:45 PM - Adjournment

Pre-Conference / Post-Conference Innovation Leadership Seminar

- Pre-Conference Session 1: Tuesday, October 9 from 1:00pm to 4:30pm
- Post-Conference Session 2: Friday, October 12 from 1:00pm to 4:30pm

Special pre- and post-conference innovation leadership seminars will be offered this year for leaders who want to hone their skills in a three-hour session with peers. The interactive sessions will be held at the Advanced Strategy Center at Pinnacle Peak (www.advancedstrategycenter.com), a unique off-site planning facility adjacent to the Four Seasons resort, under the leadership of Douglas Griffen, the Center’s Founder and Director.

A special rate of $350/person has been negotiated for the sessions.

View More Information

GOLF OUTING
CASRO has organized a golf outing at the Troon North Golf Club, one of region’s crown jewels. This renowned club features the Monument and Pinnacle courses, which wrap gracefully around the northern slopes of landmark Pinnacle Peak. Giant granite boulders lie strewn across the rugged landscape of the High Sonoran Desert making for a stunning backdrop. Troon North Golf Club combines the visual sensation of desert vistas with challenging golf play and a special ambiance to provide a standard that is unmatched in Scottsdale.

Old Town Scottsdale – Lunch & Shopping Excursion
Sit back and relax as a shuttle takes you to Old Town Scottsdale for a lovely lunch that will energize you for an afternoon of shopping in charming Old Scottsdale.

Arcadia Farms – You’ll lunch lazily at Arcadia Farms on the picture-postcard patio, shaded by tall trees potted greenery and canvas market umbrellas. The bistro-style cafe serves a rotating menu of seasonally and regionally inspired dishes like a chicken tostada salad or a warm salmon salad with corn succotash.

Then it’s time to shop the sales, boutiques, and specialty shops.

Old Town Scottsdale and Fifth Avenue - This shopping, arts and entertainment district offers 585 unique shops, art galleries, salons, restaurants, and nightspots. The world-renowned Fifth Avenue is the place to shop for American Southwest art, jewelry, gifts, and Indian artifacts.

Taliesin West
Receive a guided behind-the-scenes tour of one of the country’s most renowned homes. Frank Lloyd Wright, recognized as the 20th century’s greatest architect, literally created Taliesin West out of the desert. He and his apprentices gathered rocks from the desert floor and sand from the washes to build this desert masterpiece. Taliesin West showcases Wright’s brilliant ability to integrate indoor and outdoor spaces. Knowledgeable guides explain how the architecture relates to the natural desert and provide an overview of Wright’s basic theories of design. You’ll visit the dramatic Living Room and sit in Wright-designed furniture while experiencing first hand the drama of being a guest. Walk through the Cabaret Cinema, Music Pavilion, Seminar Theater and Wright’s private office - all linked by dramatic terraces, gardens and walkways overlooking the rugged Sonoran desert and Valley below. Finally, refreshments will be served in the colorful Taliesin Fellowship dining room with added in-depth commentary.

Registration Will Be Available Soon.
Please contact us for more information about CASRO’s 32nd Annual Conference.
We hope to see you in Scottsdale!

Printable Program (Coming Soon)

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