CASRO

The CASRO Data Collection Conference provides a unique forum for attendees to communicate and network about critical data collection issues affecting their research businesses. In addition to interactive sessions, attendees enjoy ample occasions to network and the opportunity to meet with exhibitors showcasing products and services specifically developed to assist their operational tasks.

The Conference will address the following:

Legislative & Privacy Update: Learn what’s heading your way from the privacy front and get an update on key legislative initiatives. We’ll provide a status report on CASRO’s lobbying efforts and insights on how recent changes in state and federal lawmaking bodies may impact your research business.
Data Trends Study: Valuable information is at hand that will help guide your decision making in the coming year. How many projects did firms complete this year? What’s on tap for the year ahead? What is the primary mode of data collection employed? What countries are projects originating from? Find out the results of this year’s Data Trends Study.
Respondent Engagement: The Impact of Survey Length and Design: You may be able to recognize a run-on sentence, but how about a run-on survey? How much is too much? And how do you get all the answers you need without frustrating respondents?
Cell Phones for Data Collection – It’s a great way to reach respondents, especially the younger demographic, but there are many issues of which you must be cognizant. Pay close attention to the case study conducted by the CDC and bring your pen to take notes.
Online Data Collection Quality – The issue of research quality is on the minds of many these days, but as we discuss the current environment, we also must keep an eye on the future. We’ll look at recruitment practices, new technologies, and share thoughts about an impending digital divide: regular users versus hyperactive users.
International Data Collection: Challenges of Multinational Projects – Navigating the cultural nuances and languages in diverse regions requires ample preparation and diligence. This session will address these important issues and give you insight on how to partner with researchers in other countries.
Network with Peers – The program includes a two-hour networking cocktail reception the evening before the conference.
In each session, participants will gain valuable insights from speakers and learn from successful strategies used by their peers in discussion time and Q&A.

Exhibitors and Sponsor Information

The exhibit space consists of a table only - a full booth, including pop-ups, are NOT permitted. The table is 6-foot and skirted and includes 2 chairs, standard electric and additional useable space behind the table. A maximum of 1 retractable banner stand will be permitted but can only be placed behind the table. The total width of both banner stands cannot exceed 4 feet. The exhibit fee includes the table and conference registration for 1 person as well as wireless internet in the exhibit area and meeting space. Exhibit space and sponsorships are available; please click here for more information.

Registration
Pre-registration is required for all attendees and is open through Monday, November 26. Walk-in registrations are not permitted.

CONFERENCE PROGRAM

TUESDAY, NOVEMBER 27, 2007

5:45 p.m. – Cocktail reception with Exhibitors
7:45 p.m. – Dinner on your own

WEDNESDAY, NOVEMBER 28, 2007

8:00 a.m. - Registration and Continental Breakfast with Exhibitors
8:30 a.m. - Welcoming Remarks
Diane K. Bowers, President, CASRO
Connie Ruben, President, Call-Us Info, Ltd., Conference Co-Chair
Craig Stevens, Senior Vice President, e-Rewards Market Research, Conference Co-Chair

8:45 a.m. – Katrina: Recovery from a Natural Disaster

No major U.S. city has ever faced the widespread catastrophe that New Orleans endured with Hurricane Katrina. How did one of the city’s leading research companies survive the disaster? You’ll hear the amazing details. The lessons learned will inform your own company’s disaster recovery plan.

Jude Olinger, CEO, The Olinger Group, Inc.

9:30 a.m. – CASRO’s Data Trends Study: 2007 Survey Results
CASRO’s Data Trends Study will present findings for its annual data collection benchmarks with comparisons to last year’s results. Learn about any possible shifts in data collection methodologies as well as forecasts of future trends. Click here to access the 2006 study results.

Christopher DeAngelis, Vice President, Survey Sampling International, L.L.C.

10:00 a.m. – Data Trends Survey: Impact on Data Collection
This session will discuss the Data Trends Study and other current issues that impact data collection methods. What has already changed and what will change in the way we collect data over the next year? What alternate ways of collection data will become the norm?

Merrill Dubrow, President & CEO, M/A/R/C Research

10:30 a.m. – Networking Break with Exhibitors

11:00 a.m. – Cell Phones for Data Collection: Costs and Challenges
It’s a great way to reach respondents, especially the younger demographic, but there are many issues of which you must be cognizant. We’ll break down a provocative CDC case study.

Michael Battaglia, Vice President, Survey Data Collection & Methods, Abt Associates, Inc.

11:30 a.m. – Community 2.0 as a Source for Consumer Insight

The world of the internet has evolved quickly to become more powerful and intuitive. What has been learned in the migration from Web 1.0 to Web 2.0? Find out how leading companies have maximized the potential of the next generation of the web platform. From RSS to iTunes, to Google AdSense, there are successful strategies that can be applied to market research.

Manila Austin, Director of Research, Communispace Corporation

12:00 p.m. – "Respondent Engagement - The Impact of Survey Length and Design"
You may be able to recognize a run-on sentence, but how about a run-on survey? How much is too much? And how do you get all the answers you need without frustrating your audience? Get some ideas for your next survey.

Alex Sodek, Vice President, Research Solutions, Decision Insight, Inc.

Exhibitors & Sponsors

Exhibit space and sponsorships are available

12:30 p.m. – Lunch (provided)

1:45 p.m. – Legal & Privacy Issues
Get the latest dispatch from the privacy front and be assured your company is taking all the necessary precautions to protect client data, respondent information, and your own legal exposure.

Diane K. Bowers, President, CASRO

2:15 p.m. – Online Data Collection Quality
The issue of research quality is on the minds of many these days, but as we discuss the current environment, we also must keep an eye on the future. The speed of change is so rapid that now more than ever, the focus should be on sampling as a predictor of quality. We’ll look at recruitment practices and why they matter, the effect new technologies have on representation across demographic and geographic groups, and thoughts about an impending digital divide: regular users versus hyperactive users.

Robert Graff, Director, MarketVision Research

2:45 p.m. – International Data Collection – Challenges and Solutions when Collecting Data in Multiple Countries for One Project
Navigating the cultural nuances and languages in diverse regions requires ample preparation and diligence. Receive guidance on managing projects conducted in multiple countries. How do you find quality research agencies? How do you interact with them, and how is that relationship different from U.S. norms? How do you effectively manage your partners? What is the best research methodology for the various regions? How do you maintain U.S. quality standards? This session will address these important issues and give you insight on how to partner with researchers in other countries.

Reginald Baker, Chief Operating Officer, Market Strategies International

3:15 p.m. - Wrap-Up and Q&A: A Discussion of Key Issues Raised During the Conference

Craig Stevens, Senior Vice President, e-Rewards Market Research

4:00 p.m. - Conference Adjournment

Registration Information/Fees

The registration fee includes breakfast, lunch and all breaks, as well as the cocktail reception. Wireless internet will be provided to each registrant in the exhibit area at no cost.

Cancellations on or before Tuesday, November 20 will be charged a $75 cancellation fee. Cancellations after November 20 and no-shows will forfeit the entire registration fee, but substitutions can be made any time up until the day before the conference. Please contact CASRO at (631) 928-6954 if you need to make a substitution.

CASRO Member Fees (all fees in US Dollars)
First registrant from member company/organization - $995
Additional registrants from member company/organization - $975

Non-Member Fees

All Non-Members - No multiple firm discounts - $1,150

Hotel Information

The Ritz-Carlton, New Orleans is located in the heart of the French Quarter. All of the city’s most popular and unique attractions are just a few blocks away. Situated on famous Canal Street, along the banks of the scenic Mississippi River, The Ritz-Carlton features newly-renovated, 25,000-square-foot destination spa with 22 treatment rooms and Spa Café.
Address: 921 Canal Street, New Orleans, Louisiana 70112
Telephone and Room Reservations: 504-524-1331

Tour The Ritz-Carlton New Orleans

Text Box: Room Reservations/Deadlines
Contact Room Reservations at The Ritz-Carlton, New Orleans directly at 504-524-1331 and reference CASRO to receive the CASRO room rate of $169 plus tax, per night. This rate is applicable for the night of Tuesday, November 27 and Wednesday, November 28. The hotel room/rate reservation deadline is Tuesday, November 6, 2007, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after November 6, the hotel will take reservations on a rate and space availability basis only.

About New Orleans

Known as the Big Easy, where European traditions blend with Caribbean influences, the city of New Orleans is as colorful as the local architecture. The most celebrated and historic core of the city – including the Faubourg Marigny, French Quarter, Central Business District, Warehouse and Arts District, Magazine Street, Garden District, Audubon Park and Zoo and St. Charles Avenue – not only remains intact, both physically and spiritually, but is thriving. The cultural riches, sensual indulgences and unparalleled service that define the New Orleans experience continue to flourish, as they have for centuries.

Travel to New Orleans – Louis Armstrong International Airport

The Ritz-Carlton is located approximately 15 miles from the New Orleans International Airport, which is served by all major domestic and international carriers.

Printable Program

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