CASRO

This hands-on, two-day workshop is designed especially for project directors and research analysts with less than two years of experience in their position. Participants will learn about study design, questionnaire design, sampling, and report writing. Workshop emphasis is on interaction, discussion and peer group learning. Day II includes a case study, designed to maximize learning working with groups. Focused on results and output, this workshop provides a practical applications approach to study design, questionnaire design, sampling and report writing. Participants will gain valuable insights they can take back to their organizations and put to practical everyday use. Attendees will learn from successful strategies used by their peers, and all sessions will allot time for group interaction and Q&A. The program also includes a networking cocktail reception on Thursday evening.

The Workshop will address the following topics:

Study Design: Learn how to set objectives for the type of study you are conducting.
Questionnaire Design: Learn how to define objectives and draft questions for your study.
Sampling: Understand the process of sampling to determine what samples work best.
Report Writing: Gain tips on how to enhance your reports.
Interactive Case Study: Use the knowledge gained from the sessions above and break-out into small groups to plan a real-world research project.

Past attendees of this workshop commented…

- “I really liked having several different speakers. I thought the first day was a good overall review of marketing research, and really enjoyed the interaction and learning experience of the group case study.”

- “It was beneficial how everyone discussed the same business case. The second day with Mark Shugoll was excellent. He really made us explore all the options available."

- “Very educational with many things that I can apply in my job.”

- “Invaluable workshop for new employees.”

- “Fun and informative to work in groups.”

The workshop includes a networking cocktail reception at the end of Day I so attendees can interact with peers.

Registration

Pre-registration is required for all attendees and is open through Wednesday, January 16. Walk-in registrations are not permitted. Registration is limited to maximize learning opportunities so be sure to register early.

WORKSHOP PROGRAM
THURSDAY, JANUARY 17, 2008

8:30 a.m. – Registration and Continental Breakfast

8:50 a.m. – Welcome Remarks

9:00 a.m. – Study Design
This session provides an overview of study design. It includes how to set the project objectives, an overview of different types of studies and planning for data collection and data analysis. The session also includes an exercise for group break-outs as well as an interactive Q & A to maximize learning.
Steve Cook, President/CEO, Target Research Group Inc.

10:45 a.m. – Break

11:00 a.m. – Concurrent Session: Sampling or Questionnaire Design

Questionnaire Design
This session will focus on the questionnaire design process including the definition of design objectives, an outline for questionnaire flow, draft questions to include in the study, as well as the review and pre-test of the questionnaire. The session will also include interaction and Q & A.
Susan Collin, Senior Vice President, RTi

Sampling
This session provides an overview of sampling and includes the basic terms and definitions, including random and targeted samples, listed and targeted samples. The session will also address issues that affect respondent cooperation and response rates as well as online sampling methods and issues. The session also includes a group exercise and an interactive Q & A session.
Christopher DeAngelis, Vice President, Survey Sampling International, L.L.C.

12:45 p.m. – Lunch (provided)

1:45 p.m. – Return for other Concurrent Session: Questionnaire Design or Sampling

3:30 p.m. – Break

3:45 p.m – Report Writing

This session is designed to help anyone who writes reports/presentations get organized, focused and writing. The session begins with a discussion of participants’ goals for the session and perceived barriers to writing great reports/presentations. The session then moves into specific tips for report/presentation writing. Finally, the session will focus on common mistakes made in grammar and syntax.
John Gilfeather, Executive Vice President, TNS

5:15 p.m. – Adjournment Day I

5:15 p.m. – Cocktail Reception (provided)

6:15 p.m. – Dinner on your own

FRIDAY, JANUARY 18, 2008

8:00 a.m. - Continental Breakfast

8:30 a.m. – Case Study
Based on the topics from Day 1, attendees are split into small teams to propose a marketing research study. Groups will decide how to design the study, determine what sampling method to use as well as design a questionnaire to best achieve the study objectives. In addition, the teams will plan a report format to fit the study objectives and review issues that can impact the overall study and results. This day long exercise provides attendees with the opportunity to apply the information presented during the workshop in a real-world scenario. The session also provides maximum interaction among teams so attendees can also learn from one another.
Mark Shugoll, CEO, Shugoll Research

10:00 a.m. – Break

10:30 a.m. – Case Study continued

12:00 p.m. – Lunch (provided)

1:00 p.m. – Case Study continued

3:15 p.m. - Workshop Adjournment

Registration Information/Fees

The registration fee includes all materials, breakfast, lunch and all breaks, as well as the cocktail reception. Cancellations on or before Tuesday, January 8 will be charged a $75 cancellation fee. Cancellations after January 8 and no-shows will forfeit the entire registration fee, but substitutions can be made any time up until the day before the conference. Please contact CASRO at (631) 928-6954 if you need to make a substitution.

CASRO Member Fees (all fees in US Dollars)
First registrant from member organization - $995
Second registrant from member organization - $795
Three or more registrants from member organization - $495 (for registrants 3-X only)

Non-Member Fees
All Non-Members
No multiple firm discounts - $1,150

Text Box: Hotel Information

The Millennium UN Plaza Hotel is a quiet haven, located 28 stories above the avenues, on the fashionable East Side of midtown Manhattan, and directly across from the United Nations. Conveniently located in the heart of the “Big Apple”, this premier hotel is located within a short walk to The Empire State Building, Grand Central Terminal, the Theatre District, Fifth Avenue shopping, Madison Square Garden, The Museum of Modern Art, the Financial District and a multitude of dining options. The spacious guest rooms and suites feature some of the best skyline views of New York from every window.
Address: One United Nations Plaza, 44th Street between First and Second Avenue, New York, NY, 10017
Telephone and Room Reservations: (212) 758-1234
Tour The Millennium UN Plaza Hotel Online

Room Reservations/Deadlines

Contact Room Reservations at The Millennium UN Plaza Hotel directly at (212) 758-1234 and reference CASRO to receive the CASRO room rate of $219 plus tax, per night. This rate is applicable for the nights of Wednesday, January 16 and Thursday, January 17, 2008. The hotel room/rate reservation deadline is Thursday, January 3, 2008. After that date the hotel will take reservations on a space and rate availability basis only.

Travel to New York City

The Millennium UN Plaza Hotel is located on the East Side of Manhattan and is accessible from NY’s La Guardia and JFK Airports as well as Newark International Airport in New Jersey. All major carriers fly into these airports. Car rental and taxi and limousine services are also available from all airports. New York is also easily accessible via train (Amtrak) from Philadelphia, Boston and Washington D.C.

Printable Program

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