CASRO

CONFERENCE OVERVIEW
What issues are affecting our clients, the end-users of research? How do they address internal and external challenges? What do they require from research agencies to support their commitment to research? In what ways can our “shared commitment to research” be collaborative? These questions and many others will be addressed during this unique forum in which client speakers will present and prompt discussion of key issues that affect the entire research process.
In this one-day conference you'll get the client's view on the value of research to their business model and an appreciation of the internal challenges they face. Learn what you can do to provide the added value they seek, as well as identify the areas upon which we can collaborate and be mutually supportive. Sessions will appeal to any research firm executive who deals directly with the client, including CEOs, presidents, account executives, sales executives, and other senior management. Don't miss this opportunity to better understand the dynamics of the client-agency relationship.

Research executives from leading technology, consumer products and financial companies will provide their insights in several interactive sessions on various topics, including:

- Value added: Going above and beyond in the right direction
- Deliverables: Bring your data to life
- Building and maintaining relationships with research firms
- The client perspective on the research industry
- How clients see their role: The changes and challenges
- What research quality means

Network with Peers: The program includes a networking cocktail reception on Monday night.
Pre-registration is required for all attendees and is open through Friday, May 30. Walk-in registrations are not permitted.

CASRO CLIENT CONFERENCE PROGRAM

MONDAY, JUNE 2

6:00 p.m. – Cocktail Reception sponsored by
7:30 p.m. – Dinner on your own

TUESDAY, JUNE 3

8:30 a.m. – Registration and Networking Breakfast

9:00 a.m. – Welcoming Remarks
Diane K. Bowers, President, CASRO
Tyler McMullen, Senior Vice President, MarketVision Research, Conference Chair

9:15 a.m. – Research Today & Tomorrow – The Client’s View
What is the current state of research and what trends are forming that will determine its future path? The buy side has a different perception of the research product and it’s always important to understand that point of view. Understanding where research resides in client planning now and in the future will help you adapt your sales approach, presentations and deliverables.
John Forsyth, Partner, McKinsey & Company
Bryan Maach, Vice President, Market Research & Analysis, Cisco Systems

10:15 a.m. – Inside the “Buy” Side: How Clients See Their Role Within Their Corporate Environment
An appreciation of the internal and external challenges your clients face will prepare you to best manage their projects. Hear what changes are ahead for buyers of research.
James W. Masterson, Senior Vice President, Marketing Research and Business Intelligence, Worldwide Medicines Group, Bristol-Myers Squibb
James Moseley, Senior Vice President, Consumer Planning & Research, Diageo NA

11:15 a.m. – Break

11:30 a.m. – Research Quality – What Really Matters and Who’s Responsible?
There is a lot of talk about research quality, but what really matters is the client’s perception of the key issues. What quality controls do they expect? What assurances should you provide? Who is responsible for what?
Sharon Warden, National Association of Broadcasters

12:00 p.m. – Lunch with Special Guest Speaker - sponsored by
Pollsters & Pundits – An Insider’s Take on U.S. Political Research
Michael E. Toner, Attorney, Bryan Cave LLP; former chairman, Federal Election Commission

1:30 p.m. – Value Added – What Does it Mean?
Going above and beyond the call of duty can go a long way toward impressing clients and building loyalty. But what additional services and information are truly valuable and what is perceived as fluff?
Michael Matza, Senior Vice President, Washington Mutual
Wayne McCullough, Consultant

2:30 p.m. – Relationships – Strategic or Tactical?
How do clients perceive their relationships with research companies? To what extent do research agencies support or influence decision making? What are the benefits of “preferred” provider status and how do you get there?
Bill Friedrich, Senior Director, Wyeth Pharmaceuticals
Lincoln E. Wood, Southern Company

3:30 p.m. – Bringing Data to Life: Raising the Value and Image of Research
Learn how one corporate research department w/ their agency’s help instituted a permanent corporate-wide research program. The details of this case study will provide tips on getting the results of your research noticed, appreciated and implemented.
Jeff Mercer, Microsoft Corporation

4:15 p.m. – Conference Adjournment

REGISTRATION FEES
Pre-registration is required for all attendees and is open through Friday, May 30. Walk-in registrations are not permitted. The registration fee includes the conference materials, all breaks, the cocktail reception, dinner and cocktails, continental breakfast, and lunch. Wireless internet access will also be provided to all attendees in the exhibit and session room at no cost. Cancellations on or before Tuesday, May 27 will be charged a $75 cancellation fee. Cancellations after May 27 and no-shows will forfeit the entire registration fee, but substitutions can be made any time up until the day before the conference. Please contact CASRO to make a substitution. The conference is open to non-members. Those non-members who apply for membership by June 30, 2008 will be refunded the difference between the member and non-member rate. Please contact us for more information.

CASRO Member Fees (all fees in US Dollars)
First registrant from member company/organization - $995
Additional registrants from member company/organization - $925

Non-Member Fees
All Non-Members
No multiple firm discounts - $1,395 Text Box:

Hotel Information
The Millennium UN Plaza Hotel is a quiet haven, located 28 stories above the avenues, on the fashionable East Side of midtown Manhattan, and directly across from the United Nations. Conveniently located in the heart of the “Big Apple”, this premier hotel is located within a short walk to The Empire State Building, Grand Central Terminal, the Theatre District, Fifth Avenue shopping, Madison Square Garden, The Museum of Modern Art, the Financial District and a multitude of dining options. The spacious guest rooms and suites feature some of the best skyline views of New York from every window.
Address: One United Nations Plaza, 44th Street between First and Second Avenue, New York, NY, 10017
Telephone and Room Reservations: (212) 758-1234
Tour The Millennium UN Plaza Hotel Online

Room Reservations/Deadlines
Contact Room Reservations at The Millennium UN Plaza Hotel directly at (212) 758-1234 and reference CASRO to receive the CASRO room rate of $269 plus tax, per night. This rate is applicable for the nights of Monday, June 2 and Tuesday, June 3, 2008. The hotel room/rate reservation deadline is Thursday, May 15, 2008. After that date the hotel will take reservations on a space and rate availability basis only.

Travel to New York City
The Millennium UN Plaza Hotel is located on the East Side of Manhattan and is accessible from NY’s La Guardia and JFK Airports as well as Newark International Airport in New Jersey. All major carriers fly into these airports. Car rental and taxi and limousine services are also available from all airports. New York is also easily accessible via train (Amtrak) from Philadelphia, Boston and Washington D.C.

REGISTRATION CLOSED

Printable Program

Return to Schedule of Events Page