CASRO

For many MR firms, global projects have quickly grown to become a large share of business. Such multi-country assignments can prove lucrative, but often involve numerous challenges. We have gathered research leaders from across the globe to help you better manage global projects. This event spans two days and includes a cocktail reception on the first day, allowing participants to meet and network. Exhibit space and sponsorships are available; click here for more information. Exhibit space and sponsorships are available; click here for more information.

Session topics include:
- Successfully managing a global research company
- Meeting data collection challenges in emerging countries
- The ISO Quality Standard: what you need to know
- Conducting research in the combat zone
- Much more

Also featured is a panel of leaders from such global research associations as ABEP (Brazil), ADM (Germany), AMAI (Mexico), and MRIA (Canada), ESOMAR (Global).

Network with Peers: The program includes a networking cocktail reception on Monday night.

Attendees will learn from successful strategies used by their peers, and all sessions will allot time for Q&A.

Pre-registration is required for all attendees and is open through Friday, May 2. Walk-in registrations are not permitted.

CONFERENCE PROGRAM
MONDAY, MAY 5, 2008

1:00 p.m. - Registration and Exhibits
1:30 p.m. - Welcoming Remarks
Roseanne Luth, CEO, Luth Research, Conference Chair

1:35 p.m. - Global Reach: Maintaining Your Corporate Mission Over the Horizon
How do research corporations build and improve an integrated international program? Applying a company’s mission statement in offices across the globe has its share of challenges. With consistent practices and effective management, companies can remain agile and distinctive in unique fast-moving markets, while still flexing the muscle of a global corporation.
Eileen A. Campbell, CEO, Millward Brown, Inc.

2:15 p.m. –Inside the Lines: Staying Legal Across Any Border
Disparate privacy and legal protocol across borders can influence survey design and data collection in countless ways. Throw in different business cultures and languages and you really increase the risk for confusion and potential trouble. Security and legal issues not only come into play with respondents, but with local data collection companies and other clients. Get important information on the legal and regulatory issues that you might encounter when mapping out your global projects.
Duane L. Berlin, Principal, Lev & Berlin, P.C., CASRO General Counsel
Daniel P. Cooper, Partner, Covington & Burling, LLP

3:00 p.m. - Break with Exhibitors

3:30 p.m. – ISO: The U.S. and Beyond
The issues of survey quality and standards remain top-of-mind for companies doing business both in the U.S. and beyond. The ISO Quality Standard—now specific to both market research and to access panels, is a necessary credential for most research businesses internationally. Why is this credential important in the global research industry? Find out what you need to know about the ISO Quality Standard from a review of CASRO’s role in these initiatives.
Reginald Baker, COO, Market Strategies International
Erich Wiegand, the Association of German Market and Social Research Institutes (ADM)

4:15 p.m. –Insight by Association: Industry Reports from Frontline Leaders

Representing researchers and research businesses around the globe, companies large and small from each corner of the globe, research associations are educating, informing, and protecting the industry and their members. The leaders of international associations will provide their perspective on research and the research environment in their respective regions. What challenges are their members facing? What initiatives are their associations working on to support their members and the industry and to respond to a “global” research community?
Panel will include representatives from such associations as:

ABEP (Brazil) - Waldyr Pilli, President
ADM (Germany) - Erich Wiegand
AMAI (Mexico) - Alex Garnica Andrade
ESOMAR (Global) - Véronique Jeannin, Director General
MRIA (Canada) Don Ambrose (Consumer Contact)

Exhibitors & Sponsors

Exhibit space and sponsorships are available

6:00 p.m. - Day 1 Adjournment

6:00 p.m. - Cocktail reception with Exhibitors

7:30 p.m. - Dinner on your own

TUESDAY, MAY 6, 2008

8:30 a.m. - Breakfast with Exhibitors

9:00 a.m. – Making Your Way in the New “Flat World” Economy
What global challenges face the marketing research industry? How is the evolving flat world and the weakening of the U.S dollar impacting your research business and the market research industry, in the U.S. and globally? This session will address what you need to know about the impact of the current global financial situation.
Yoram (Jerry) Wind, The Lauder Professor, Wharton School of Business, University of Pennsylvania

10:00 a.m. - Break with Exhibitors

10:30 a.m. – Navigating the Current: Managing Today’s International Research Issues
The world is continually getting smaller and complex research projects can span across many continents and cultures. What is the current picture of the international market? What does current data support? How are emerging countries and regions affecting research projects and your clients? How are changes in methodologies affecting the research process? What are the global challenges ahead? This session will address these issues and will include a panel of experts regarding management of projects and agencies in different countries and different data collection methodologies.
Mike Cooke, Global Director, GfK NOP
Jim Follett, CEO, Survey Sampling International, L.L.C.
Rahul Sahgal, President & CEO, Annik Technology Services
Andrew Vincent, CEO, Waves Research

12:30 p.m. – Lunch sponsored by Survey Sampling International, L.L.C.

1:45 p.m. - International Reporting: Earning Praise, Avoiding Pitfalls
Tips and techniques to use when reporting to your client on projects involving various data collection methodologies in multi-country studies.
Jackie Brown, Global Resource Manager, Hansa|GCR

2:15 p.m. - Research in the Combat Zone: Balancing the Need to Know with Caution
When door-to-door polling and mall intercepts require a bullet-proof vest, it might be time to reevaluate your data collection method and the entire project. If you’re charged with a project in a potentially dangerous area how do you manage it in a conscientious manner?
Nelie Esipova, World Poll Regional Director – Former Soviet Union, Gallup
Richard Burkholder, World Poll Regional Director – Middle East, Gallup

3:00 p.m. - Open Discussion of Critical Issues
Diane K. Bowers, President, CASRO

3:30 p.m. - Adjournment

REGISTRATION FEES

Pre-registration is required for all attendees and is open through Friday, May 2. Walk-in registrations are not permitted. The registration fee includes the conference materials, all breaks, the cocktail reception, dinner and cocktails, continental breakfast, and lunch. Wireless internet access will also be provided to all attendees in the exhibit and session room at no cost. Cancellations on or before Monday, April 28 will be charged a $75 cancellation fee. Cancellations after April 28 and no-shows will forfeit the entire registration fee, but substitutions can be made any time up until the day before the conference. Please contact CASRO to make a substitution. The conference is open to non-members. Those non-members who apply for membership by May 31, 2008 will be refunded the difference between the member and non-member rate. Please contact us for more information.

CASRO Member Fees (all fees in US Dollars)

First registrant from member company/organization - $995
Additional registrants from member company/organization - $925

Non-Member Fees

All Non-Members - $1,395
No multiple firm discounts

Hotel Information
The Westin New York at Times Square stands at the heart of a vivid action-packed metropolis. From thrilling sights to gourmet restaurants to Broadway's glittering star-studded performances – New York delivers something unforgettable for everyone.
Whether ready for an invigorating workout in the fitness center, a relaxing massage at the spa, or a cocktail in the privacy of the Executive Club, you will find many opportunities to recharge and renew during your stay at the Westin.

Text Box: Address: 270 West 43rd Street New York, New York, USA 10036
Hotel Telephone: (212) 201-2700
More hotel information

Room Reservations/Deadlines

CASRO has reserved a limited number of sleeping rooms at the Westin Times Square at a rate of $319 plus tax, per night for the nights of Sunday, May 4, 2008 through Tuesday, May 6, 2008. Contact Room Reservations at (212) 201-2700 and reference CASRO to receive this rate. The hotel room/rate reservation deadline is Thursday, April 10, 2008, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after April 4, the hotel will take reservations on a rate and space availability basis only.

A special webpage has been created through which attendees can learn more about the event and to book,
modify, or cancel a room reservation: http://www.starwoodmeeting.com/Book/casro

Travel to New York
The Westin New York at Times Square is located in the heart of New York’s famed Times Square and is accessible from NY’s La Guardia and JFK Airports as well as Newark International Airport in New Jersey. All major carriers fly into these airports. Car rental and taxi and limousine services are also available from all airports. New York City is also conveniently accessible via train by Amtrak.

REGISTRATION CLOSED

Printable Program

Return to Schedule of Events Page